Vladyslav Shevchenko Email and Phone Number

- Developing the Retention Strategy;- Working with products on US and EU markets;- Developing & improving the key Activation, Engagement, Retention, metrics;- Increasing retention purchases across all sales channels;- Developing CJM, Road Map, Documentation;- Improving and automating of processes (Emails, Push Notifications, Identify of clients, etc);- Coordinating of the marketing retention team and stakeholders

- Developing of e-mail strategy;- Processing more than 60 million emails per month- Researching, implementing, and optimizing messaging tools for email,SMS and Push notifications;- Tracking, analyzing and optimizing performance through A/B testing and automating email campaign performance- Monitoring email deliverability and list hygiene to ensure optimal inbox placement;- Brainstorming new and creative strategies focused on driving deeper customer engagement and product affinity;- Creating a series of automatic messages: Triggers, Autoresponders, Transactions;- Working with Base: segmetation, activation, reactivation;- Deliver reporting and insight that accurately measures the delivery and performance of each email campaign on a daily, weekly and/or monthly basis;- Optimizing campaign performance through A/B testing, creative and dynamic content management;- Working closely with IT team to implement changes to new and existing program.