Vlad Cherevko

Vlad Cherevko Email and Phone Number

General Manager | Managing Director | Chief Transformation Officer | Chief Strategy Officer | Board Director @ Nano Recycling Refinary
Paris, FR
Vlad Cherevko's Location
Paris, Île-de-France, France, France
Vlad Cherevko's Contact Details

Vlad Cherevko work email

Vlad Cherevko personal email

n/a

Vlad Cherevko phone numbers

About Vlad Cherevko

I'm passionate about improving life by being customer centric and creating value for those I work for and with. Proven general manager, organizational and transformational leader with 20 years of progressive, fast-track career in Fortune 500 Companies: P&G, PepsiCo, Whirlpool, Haier.Instrumental in driving change by influencing across, up and down the organization, connecting the dots, removing the bottlenecks in complex, matrix companies to enable exceptional performance.Areas of expertise: customer focus, strategy, organizational leadership and effectiveness, P&L management, innovation, IOT, business transformation, digital transformation, sustainability, brand building, R&D, cost and quality areas, manufacturing, digital, e-commerce, marketing communications, category & portfolio management.M&A experience: led due diligence and business case creation on several acquisition projects. Accomplished successful post-acquisition integrations.Work experience spans 6 categories (appliances, beverages, diapers, fabric care, home care, hygiene) and various brands, including Pepsi, Tide, Pampers, Whirlpool, Hotpoint, Indesit, Haier, Hoover, Candy.I also serve on the board of a publicly traded company as an independent board director. I'm a French citizen, residing in Paris with my wife and two children. You can contact me at cherevko.vlad@gmail.com.

Vlad Cherevko's Current Company Details
Nano Recycling Refinary

Nano Recycling Refinary

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General Manager | Managing Director | Chief Transformation Officer | Chief Strategy Officer | Board Director
Paris, FR
Website:
nanorecycling.ch
Employees:
2
Vlad Cherevko Work Experience Details
  • Nano Recycling Refinary
    Nano Recycling Refinary
    Paris, Fr
    View
  • Haier Europe
    Chief Transformation & Strategy Officer
    Haier Europe Aug 2021 - Present
    Vimercate, Lombardy, It
    Leading enterprise-wide transformation and strategy efforts for Haier Europe region, a $4 billion subsidiary of Haier Smart Home (Fortune 500 Company).- Facilitating strategy creation and sustainability agenda in frames of 5Y plan on corporate, business unit and functional levels.- Responsible for M&A targets identification, selection, due diligence, and deal making.- In charge of company-wide cost take out activities across functions and business sectors with specific focus on program set-up, target setting, pipeline of ideas, methodologies, financial reporting, and organizational re-design to achieve the targets.- Shaping the digital transformation agenda and making it a reality to improve the productivity of >10,000 employees and P&L results.- Orchestrating integration efforts of acquired Candy Hoover Group across dimensions of culture, systems, and processes.- Reporting line to the CEO of Haier Europe. Member of the European Executive Committee.Haier Smart Home is a $35B+, Fortune 500 Company, undisputed global leader in Major Domestic Appliances with over 15% global market share.
    View
  • Haier Europe
    Gm & Managing Director, Washing Business Sector, Haier | Hoover | Candy, Emea
    Haier Europe Nov 2017 - Jul 2021
    Vimercate, Lombardy, It
    Propelled the business from $70million to >$1billion in revenue in 3 years. Turned around the business profitability.Made the Haier Group the 3rd largest and the fastest growing in the category.Reached and maintained an undisputed leadership in the IOT solutions & connectivity (>50% market share of connected appliances). Launched AI-enabled consumer use cases.Completed the integration of washing business unit after Haier's acquisition of Candy Hoover Group. Achieved record cost take out positively impacting the bottom line.Scope: three product segments (washing machines, tumble dryers, dishwashers), >$1billion in revenues, organization of >3000 employees across 6 factories, 2 R&D centers, Marketing, Cost & Quality departments.
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  • Travelzoo
    Independent Board Director
    Travelzoo Apr 2022 - Present
    New York, Ny, Us
    Travelzoo is a NASDAQ-listed global internet media company. Elected as independent board director in 2022 and 2023. Chairman of the nomination and remuneration committees. Member of the audit committee.
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  • Whirlpool Corporation
    Product, Innovation, And Marketing Director, Refrigeration Product Category, All Brands, Emea
    Whirlpool Corporation Oct 2015 - Oct 2017
    Benton Harbor, Michigan, Us
    Led the product development for the most complex, 1 billion+ USD Refrigeration category, across EMEA markets with focus on category turnaround, long term strategy creation, robust innovation pipeline, organizational leadership, P&L management.Whirlpool is a $22B, Fortune 500 Company, 2nd largest global player in Major Domestic Appliances.p
    View
  • Whirlpool Corporation
    Marketing Director, Brands / Digital / E-Commerce / Insights, Emea Region
    Whirlpool Corporation Jan 2014 - Oct 2015
    Benton Harbor, Michigan, Us
    Led EMEA HQ Consumer Marketing Organization of 35 people collaborating & guiding 25+ markets.Fully accountable for strategy and implementation of all activities in EMEA across Brand management, Integrated Marketing Communication, Digital, e-Commerce, Consumer Insights, Innovation, Marketing Services, Agencies' selection & management, budgeting and implementation of brands' strategy across 25 markets. Main brands: Whirlpool, Hotpoint, Ariston, Indesit, Bauknecht, Ignis, Privileg, ScholtesEnvisioned and completed Integration of the Consumer Marketing Department after acquisition of Indesit Company.
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  • Pepsico
    Senior Marketing Manager, Pepsi Brand
    Pepsico Feb 2012 - Jan 2014
    Purchase, New York, Us
    Led the Iconic Pepsi Brand (all portfolio) in the 2nd largest PepsiCo market Globally - Russia. Gained share from Coca-Cola in the year of Olympic games in Russia (sponsored by Coca-Cola). Redesigned over 70% of the product range, which led to double digit profitability expansion on top of share growth.PepsiCo is a $64B, Fortune 500 Company, in Foods & Beverages industry.
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  • Procter & Gamble
    Brand Manager
    Procter & Gamble Apr 2009 - Feb 2012
    Cincinnati, Ohio, Us
    Led Fem Care portfolio across Eastern Europe (200$mil business). Increased business revenue +32%, volume +22%, and total market share to highest ever level of 28% (+4pts vs. past 2years). This on premium priced brands, in times of economic recession and category stagnation. Led e-Commerce strategy and execution for Russia across all P&G portfolio on top of Fem Care responsibilities. P&G is a $67B, Fortune 500 Company, in FMCG sector.
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  • Procter & Gamble
    Senior Associate Brand Manager, Baby Care (Pampers Brand)
    Procter & Gamble May 2007 - Apr 2009
    Cincinnati, Ohio, Us
    Managed the largest & most profitable brand in the Eastern Europe (Russia, Ukraine, Belarus) across marketing activities. Launched Pampers “1 pack = 1 vaccine” Charity campaign in cooperation with UNICEF, leading to Pampers crossing 60% market share threshold (first time ever in Russia).
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  • Procter & Gamble
    Associate Brand Manager, Fabric & Home Care (Brands: Tide, Fairy, Mr. Proper)
    Procter & Gamble May 2005 - Apr 2007
    Cincinnati, Ohio, Us
    Managed the marketing mix, range, innovation and contributed to strategy creation for Fabric & Home Care portfolio.
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  • Aerotek
    Recruiter, Minneapolis, Mn, Usa
    Aerotek 2004 - 2004
    Hanover, Maryland, Us
    View
  • Southwestern Company
    Sales Associate, St. Louis, Mo, Usa
    Southwestern Company 2003 - 2003
    Nashville, Tn, Us
    View
  • Katolight
    Market Research, Mn, Usa
    Katolight 2002 - 2002

Vlad Cherevko Skills

Marketing E Commerce Shopper Marketing Brand Management Market Research Fmcg Management Go To Market Strategy Customer Insight Trade Marketing Marketing Management Market Analysis Sales Income Statement Consumer Products Marketing Strategy Competitive Analysis Analysis Brand Equity Consumer Behaviour Segmentation Marketing Research Key Account Development Digital Marketing Market Planning Fast Moving Consumer Goods P&l Management Strategy Leadership

Vlad Cherevko Education Details

  • Hec Paris
    Hec Paris
    Executive Mba
  • Insead
    Insead
    Finance For Executives
  • Bethany Lutheran College
    Bethany Lutheran College
    Management

Frequently Asked Questions about Vlad Cherevko

What company does Vlad Cherevko work for?

Vlad Cherevko works for Nano Recycling Refinary

What is Vlad Cherevko's role at the current company?

Vlad Cherevko's current role is General Manager | Managing Director | Chief Transformation Officer | Chief Strategy Officer | Board Director.

What is Vlad Cherevko's email address?

Vlad Cherevko's email address is vl****@****ope.com

What is Vlad Cherevko's direct phone number?

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What schools did Vlad Cherevko attend?

Vlad Cherevko attended Hec Paris, Insead, Bethany Lutheran College.

What skills is Vlad Cherevko known for?

Vlad Cherevko has skills like Marketing, E Commerce, Shopper Marketing, Brand Management, Market Research, Fmcg, Management, Go To Market Strategy, Customer Insight, Trade Marketing, Marketing Management, Market Analysis.

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