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Vlad Cherevko Email & Phone Number
General Manager | Managing Director | Chief Transformation Officer | Chief Strategy Officer | Board Director
at
Nano Recycling Refinary
1 work email found
@haier-europe.com
1 phone found area 269
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
General Manager | Managing Director | Chief Transformation Officer | Chief Strategy Officer | Board Director
Location
Paris, ÎLe-De-France, France
Company size
Who is Vlad Cherevko? Overview
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Quick answer
Vlad Cherevko is listed as General Manager | Managing Director | Chief Transformation Officer | Chief Strategy Officer | Board Director at Nano Recycling Refinary, a with 2 employees, based in Paris, ÎLe-De-France, France. AeroLeads shows a work email signal at haier-europe.com, phone signal with area code 269, and a matched LinkedIn profile for Vlad Cherevko.
Vlad Cherevko previously worked as Chief Transformation & Strategy Officer at Haier Europe and GM & Managing Director, Washing Business Sector, Haier | Hoover | Candy, EMEA at Haier Europe. Vlad Cherevko holds Executive Mba from Hec Paris.
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{first}.{last}@haier-europe.com
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Profile bio
About Vlad Cherevko
I'm passionate about improving life by being customer centric and creating value for those I work for and with. Proven general manager, organizational and transformational leader with 20 years of progressive, fast-track career in Fortune 500 Companies: P&G, PepsiCo, Whirlpool, Haier.Instrumental in driving change by influencing across, up and down the organization, connecting the dots, removing the bottlenecks in complex, matrix companies to enable exceptional performance.Areas of expertise: customer focus, strategy, organizational leadership and effectiveness, P&L management, innovation, IOT, business transformation, digital transformation, sustainability, brand building, R&D, cost and quality areas, manufacturing, digital, e-commerce, marketing communications, category & portfolio management.M&A experience: led due diligence and business case creation on several acquisition projects. Accomplished successful post-acquisition integrations.Work experience spans 6 categories (appliances, beverages, diapers, fabric care, home care, hygiene) and various brands, including Pepsi, Tide, Pampers, Whirlpool, Hotpoint, Indesit, Haier, Hoover, Candy.I also serve on the board of a publicly traded company as an independent board director. I'm a French citizen, residing in Paris with my wife and two children. You can contact me at cherevko.vlad@gmail.com.
Listed skills include Marketing, E Commerce, Shopper Marketing, Brand Management, and 25 others.
Current workplace
Vlad Cherevko's current company
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Nano Recycling Refinary
13 roles · 25 years
Vlad Cherevko work experience
A career timeline built from the work history available for this profile.
Chief Transformation & Strategy Officer
CurrentLeading enterprise-wide transformation and strategy efforts for Haier Europe region, a $4 billion subsidiary of Haier Smart Home (Fortune 500 Company).- Facilitating strategy creation and sustainability agenda in frames of 5Y plan on corporate, business unit and functional levels.- Responsible for M&A targets identification, selection, due diligence, and deal making.- In charge of company-wide cost take out activities across functions and business sectors with specific focus on program set-up, target setting, pipeline of ideas, methodologies, financial reporting, and organizational re-design to achieve the targets.- Shaping the digital transformation agenda and making it a reality to improve the productivity of >10,000 employees and P&L results.- Orchestrating integration efforts of acquired Candy Hoover Group across dimensions of culture, systems, and processes.- Reporting line to the CEO of Haier Europe. Member of the European Executive Committee.Haier Smart Home is a $35B+, Fortune 500 Company, undisputed global leader in Major Domestic Appliances with over 15% global market share.
Aug 2021 - Present
Gm & Managing Director, Washing Business Sector, Haier | Hoover | Candy, Emea
Propelled the business from $70million to >$1billion in revenue in 3 years. Turned around the business profitability.Made the Haier Group the 3rd largest and the fastest growing in the category.Reached and maintained an undisputed leadership in the IOT solutions & connectivity (>50% market share of connected appliances). Launched AI-enabled consumer use cases.Completed the integration of washing business unit after Haier's acquisition of Candy Hoover Group. Achieved record cost take out positively impacting the bottom line.Scope: three product segments (washing machines, tumble dryers, dishwashers), >$1billion in revenues, organization of >3000 employees across 6 factories, 2 R&D centers, Marketing, Cost & Quality departments.
Nov 2017 - Jul 2021
Independent Board Director
CurrentTravelzoo is a NASDAQ-listed global internet media company. Elected as independent board director in 2022 and 2023. Chairman of the nomination and remuneration committees. Member of the audit committee.
Apr 2022 - Present
Product, Innovation, And Marketing Director, Refrigeration Product Category, All Brands, Emea
Led the product development for the most complex, 1 billion+ USD Refrigeration category, across EMEA markets with focus on category turnaround, long term strategy creation, robust innovation pipeline, organizational leadership, P&L management.Whirlpool is a $22B, Fortune 500 Company, 2nd largest global player in Major Domestic Appliances.p
Oct 2015 - Oct 2017
Marketing Director, Brands / Digital / E-Commerce / Insights, Emea Region
Led EMEA HQ Consumer Marketing Organization of 35 people collaborating & guiding 25+ markets.Fully accountable for strategy and implementation of all activities in EMEA across Brand management, Integrated Marketing Communication, Digital, e-Commerce, Consumer Insights, Innovation, Marketing Services, Agencies' selection & management, budgeting and implementation of brands' strategy across 25 markets. Main brands: Whirlpool, Hotpoint, Ariston, Indesit, Bauknecht, Ignis, Privileg, ScholtesEnvisioned and completed Integration of the Consumer Marketing Department after acquisition of Indesit Company.
Jan 2014 - Oct 2015
Senior Marketing Manager, Pepsi Brand
Led the Iconic Pepsi Brand (all portfolio) in the 2nd largest PepsiCo market Globally - Russia. Gained share from Coca-Cola in the year of Olympic games in Russia (sponsored by Coca-Cola). Redesigned over 70% of the product range, which led to double digit profitability expansion on top of share growth.PepsiCo is a $64B, Fortune 500 Company, in Foods & Beverages industry.
Feb 2012 - Jan 2014
Brand Manager
Led Fem Care portfolio across Eastern Europe (200$mil business). Increased business revenue +32%, volume +22%, and total market share to highest ever level of 28% (+4pts vs. past 2years). This on premium priced brands, in times of economic recession and category stagnation. Led e-Commerce strategy and execution for Russia across all P&G portfolio on top of Fem Care responsibilities. P&G is a $67B, Fortune 500 Company, in FMCG sector.
Apr 2009 - Feb 2012
Senior Associate Brand Manager, Baby Care (Pampers Brand)
Managed the largest & most profitable brand in the Eastern Europe (Russia, Ukraine, Belarus) across marketing activities. Launched Pampers “1 pack = 1 vaccine” Charity campaign in cooperation with UNICEF, leading to Pampers crossing 60% market share threshold (first time ever in Russia).
May 2007 - Apr 2009
Associate Brand Manager, Fabric & Home Care (Brands: Tide, Fairy, Mr. Proper)
Managed the marketing mix, range, innovation and contributed to strategy creation for Fabric & Home Care portfolio.
May 2005 - Apr 2007
Recruiter, Minneapolis, Mn, Usa
2004 - 2004
Sales Associate, St. Louis, Mo, Usa
2003 - 2003
Market Research, Mn, Usa
Katolight
2002 - 2002
3 education records
Vlad Cherevko education
Executive Mba
Hec Paris
Finance For Executives
Insead
Ba, Marketing, Management
Bethany Lutheran College
FAQ
Frequently asked questions about Vlad Cherevko
Quick answers generated from the profile data available on this page.
What company does Vlad Cherevko work for?
Vlad Cherevko works for Nano Recycling Refinary.
What is Vlad Cherevko's role at Nano Recycling Refinary?
Vlad Cherevko is listed as General Manager | Managing Director | Chief Transformation Officer | Chief Strategy Officer | Board Director at Nano Recycling Refinary.
What is Vlad Cherevko's email address?
AeroLeads has found 1 work email signal at @haier-europe.com for Vlad Cherevko at Nano Recycling Refinary.
What is Vlad Cherevko's phone number?
AeroLeads has found 1 phone signal(s) with area code 269 for Vlad Cherevko at Nano Recycling Refinary.
Where is Vlad Cherevko based?
Vlad Cherevko is based in Paris, ÎLe-De-France, France while working with Nano Recycling Refinary.
What companies has Vlad Cherevko worked for?
Vlad Cherevko has worked for Nano Recycling Refinary, Haier Europe, Travelzoo, Whirlpool Corporation, and Pepsico.
How can I contact Vlad Cherevko?
You can use AeroLeads to view verified contact signals for Vlad Cherevko at Nano Recycling Refinary, including work email, phone, and LinkedIn data when available.
What schools did Vlad Cherevko attend?
Vlad Cherevko holds Executive Mba from Hec Paris.
What skills is Vlad Cherevko known for?
Vlad Cherevko is listed with skills including Marketing, E Commerce, Shopper Marketing, Brand Management, Market Research, Fmcg, Management, and Go To Market Strategy.
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