Principal | Head Of Experience Design
CurrentFounder and creative lead at Baseline. We partner with industry-leading companies and disruptive startups to drive creative strategy and design processes. Clients include REEF Technology, SUBWAY, Royal Caribbean Cruises, Roche, FOX, and Citigroup.Subway: Web and Native app design focusing on increasing conversion and revenue.Reef Technology: Developed digital guidelines and led design on multiple consumer and internal apps.Vori Health: Developed a digital style guide and designed a marketing site, web app, and consumer native app.HBO: Designed and led a team of developers for a digital experience.Royal Caribbean: Acting as a design lead to create new product initiatives and introduce new features for consumer and internal apps.Roche: Lead design to introduce a new digital product.