Founder and creative lead at Baseline. We partner with industry-leading companies and disruptive startups to drive creative strategy and design processes. Clients include REEF Technology, SUBWAY, Royal Caribbean Cruises, Roche, FOX, and Citigroup.Subway: Web and Native app design focusing on increasing conversion and revenue.Reef Technology: Developed digital guidelines and led design on multiple consumer and internal apps.Vori Health: Developed a digital style guide and designed a marketing site, web app, and consumer native app.HBO: Designed and led a team of developers for a digital experience.Royal Caribbean: Acting as a design lead to create new product initiatives and introduce new features for consumer and internal apps.Roche: Lead design to introduce a new digital product.

AxelShip is proud to announce a partnership with a new shipping carrier that will disrupt the E-commerce distribution industry. AxelShip utilizes a new carrier technology that drastically decreases transit times, enhances tracking capabilities, and decreases the cost of shipping. Our goal is to make shipping a user-friendly experience for shippers and receivers while minimizing the carbon footprint.

Working closely with internal teams to develop digital guidelines and style guides for company-wide use across all digital products. Developed a responsive web-based app to manage real estate used by internal and external teams. Developed components to be used across multiple teams to scale the products. Created a marketplace app to match business owners with real estate owners to scale businesses nationwide. Developed a new design direction for GetReef (food ordering application) to build a scalable system for product SKU's and restaurant items.

Principal designer, leading design direction and execution of digital products for Royal Caribbean consumer applications and internal digital products. Driving design direction on new product launch initiatives from concept to delivery. Working with internal teams to maintain digital design standards and consistency across all products.

Creating and sustaining a visual design direction across digital and marketing applications. Managing a team of Visual, UI/UX designers. Work with iOS, Android, Web, and .NET engineering teams to launch numerous enterprise and consumer products. Communicate with the executive team to fulfill the company vision and direction.

Creating and sustaining a visual design direction across digital and marketing applications.

Providing Art Direction and Design for global brands. Leading creative direction and product design on digital, web, mobile and marketing products. High profile clients include: Nissan, Four Season, Grey Goose, and Theranos.

Developing Graphic Design and Art Direction for digital, product and marketing materials. Managing and directing internal and outsourced projects. Working with global partners to provide creative direction.Developing future brand initiatives to increase visibility and sale growth.

Produced Graphics and Art Direction for fashion, product, digital and consumer products. Working closely with Creative Directors, international, and business development teams to create graphics for consumer products. Managed licensees with a focus on building and expanding the brand image. Advised global partners with art direction to grow the international presence.

Developing Graphic Design for Print, Web, Ads, Identity, Marketing Materials and Branding.