Volunteer role on the American Marketing Association's Baltimore chapter board.

Creative visionary, project manager and campaign lead responsible for the overall quality of work produced by the creative team.* Managed the creative process from concept to completion* Translated marketing objectives into clear creative strategies* Worked closely with multidisciplinary project teams (R&D, Regulatory, IT, Marketing, HR, Operations and Sales)* Led and directed the creative team in the production of all marketing collateral* Ensured visual communication and brand standards were met* Oversaw campaign impact, deliverables, timelines and budgets* Met with upper management and stakeholders to determine campaign strategies and solutions* Collaborated on, reviewed, provided feedback on and approved all integrated marketing campaign creative from strategy and tactical plans to design, social media, content, paid programming, event creative, web landing pages, emails and other digital and print creative* Reported on campaign KPIs to stakeholders and oversaw digital marketing analysis and dashboards * Involved in hiring and training creative staff* Oversaw and provided creative and art direction to external ad agencies and freelance videographers* Managed and cultivated the career development of graphic and multimedia designer and digital marketing specialist* Served as employee engagement committee lead responsible for 158 hours of community giveback and team engagement activities calendar from January 2023 to March 2024 and committee member for 2 years prior - company earned top workplaces award for four consecutive years * Member of the ESG Committee 2021-2024

Lead creative and brand strategist responsible for:• Creating, managing and updating our corporate brand strategy and brand guidelines• Leading strategy and creative direction for all design assets, including: logos, print collateral, print and digital ads, environmental graphics, presentation templates, infographics, icons and illustrations, product labels, corporate headshots, Web and social media graphics, videos and animations• Overseeing the corporate digital marketing strategy • Co-leading corporate messaging and marketing campaigns with our Market Segment Manager• Leading design thinking exercises related to personas and customer journey mapping

Lead creative and brand strategist responsible for:• Creating, managing and updating the brand guidelines• Creating and updating design assets, including: print collateral, print and digital ads, environmental graphics, presentation templates, infographics, icons, product labels, corporate headshots, Web and social media images and videos• Assisting the marketing team with messaging and marketing campaigns• Leading design thinking exercises related to personas and customer journey mapping

The President focuses on the vision and direction of the Board of Directors and the chapter. The President is the primary contact between the chapter and the national office. The President shares responsibilities with the Vice-President for running board meetings and keeping the board focused on its mission and objectives.• Assures the chapter pursues its mission consistently• Ensures accountability of the chapter to the interests of the members• Provides mentorship for board members• Communicates the National agenda to the local chapter• Participates in monthly Presidents’ Council conference call• Maintains and communicates the chapter charter and bylaws• Reports to AIGA National

Volunteer role leading event programming for the AIGA Baltimore (The Professional Association for Design) community. The Programming Director oversees Programming Chairs and other board volunteers involved with event planning and organization and assists the VP and President with board governance, full day board retreats and national chapter retreats. Approximately two events were planned each month, with one week-long or month-long series of events during Design Week / Design Month and several full-day events planned throughout the year (ex. Ink + Pixels portfolio reviews, board retreats, etc.).

Volunteered with AIGA Baltimore for two months before being asked to join the board in an official capacity as Programming Chair in April 2017. Assisted the Programming Director with event programming.

Provided creative strategy, direction and design for businesses in the B2B, B2C, non-profit and higher education spaces. Design services included: creative direction, logo and brand development, advertising, publication design, data visualization, marketing collateral, signage, Web interface design, copy writing and editing, photography

Taught ART 334, Section 2: Word and ImageCOURSE DESCRIPTION/ 3 CREDIT HOURSThis course provides combined reinforcement of design research and methodologies. Students apply their knowledge of typographic and visual forms to projects that encourage the introduction of word and image with visual hierarchies. The development of multiple solutions is encouraged. Visual organizations and project management are stressed. Projects are both two- and three-dimensional.

Provided virtual graphic design services to non-profits and government agencies. Projects included annual reports, print ads, government publications and marketing collateral materials.

▪ Designed publications for the Alumni Association and University Publications/University Relations, including the Alumni Association Annual Report, Virginia Tech Magazine, OutreachNOW, Spheres, President’s Annual Report▪ Designed brochures, booklets, books, ads, posters, flyers, and other print communication pieces▪ Managed the production and printing of design projects▪ Assigned and art directed photo shoots as needed▪ Supervised design and production work done by interns and collaborated with other designers

▪ Worked in-house in an on-call capacity▪ Projects included: branding and collateral materials (logos, business cards, letterhead, brochures), annual reports, advertisements and other print publications

▪ Conceptualized and designed corporate identity packages, ad campaigns, trade show displays, packaging, direct mailpieces, billboards, mall displays, and collateral materials▪ Art directed photo shoot for celebrity Manuela Nelson’s new home fragrance product line, Altru▪ Supervised design and production work done by junior designers and interns▪ Managed production cycle and ensured print quality and color on press checks▪ Clients included Greater Baltimore Medical Center, Columbia MedCom Group, Global Lead, Gamillah Inc, East Baltimore Development Inc, and CoreNet Global Mid-Atlantic Chapter

▪ Conceptualized and designed invitation packages, identity packages, and collateral materials▪ Created Web surveys, assisted with focus groups, and analyzed data for marketing research▪ Supervised freelance designer who assisted with invitation design and assembly

▪ Coordinated design efforts within the Governor’s Office, Coordinating Offices, and several state agencies▪ Redesigned the Governor’s Web site and designed publications, logos, posters, and interactive CDs▪ Member of the State Web Branding Advisory Group and Interagency Design Team▪ Managed intern and contract employees, and assisted the Office of Disabilities with hiring a webmaster

▪ Created a Peer Mediation Program, which helped to decrease student conflicts.▪ Evaluated incoming students.▪ Provided guidance and orientation to students, parents, faculty and administration.▪ Planned and led the first college/career fair and the first inter-collegiate fair.

▪ Provided bilingual individual and group counseling to local Latinos.▪ Assessed clients’ needs, outlined treatment plans and made referrals.