Vladimir Belyaev work email
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Vladimir Belyaev personal email
Vladimir Belyaev is a Sales director in Cersanit Russia.Started as a sales representative in Gillette he gained solid experience in sales and marketing area from bottom-up. His strengths:- Project management (assigned Leader of Kraft CEEMA sales development “Win-in-Store” project together with BCG)- Business development (strong experience of cross-functional projects, solid business acumen)- People management and motivation (built top level TM teams: regional TM structure in KF from scratch, optimized and restructured TM function in Orkla)- Sales&marketing digital tools such as e-commerce, e-learning (being part of project team “SG e-commerce https://shop.saint-gobain.ru/”, leading the project “e-learning Weber products” on www.weberpromo.ru), project leading based on agile methodology- Deep knowledge of sales routine (developed sales standards, priority assortment by channel, updated commercial policy in Saint-Gobain Weber, regular meetings with distributors and annual meetings international DIY chains) - Trade Marketing Expertise (both B2B and B2C markets in different industries: National& Local DIYs annual promo plan, retail standard tm mechanics: x+1, x+y etc, B2B&B2C loyalty programs, regional push activations)- Since 2015 Vladimir has been a juror of POPAI Russia Awards- Trade Marketing Program “Cross-channel loyalty motivation for Weber” has become a winner of Silver Mercury Contest in June 2016. Married and has two sons.
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Commercial DirectorEstimaRussia
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Sales Director, Bathroom Solution BusinessCersanit Group Jun 2018 - PresentMoscow, Russian Federation -
Head Of Customer DevelopmentSaint-Gobain Aug 2017 - May 2018Moscow, Russian FederationE-commerce b2b operations Customer service leadingLogistic analytics -
Head Of Sales DevelopmentSaint-Gobain Weber Nov 2013 - Aug 2017Moscow, Russian FederationResponsibilities: • Sales Development department KPIs fulfillment • Sales function budget Management (Contracts, TM activities, Merchandising services, POSM)• Sales Operations and Analytics • Trade Marketing Activities • Sales Force Automation (Handhelds, Reporting system)• Sales Standards development and implementation• Sales Force Effectiveness (including Sales Standards)Achievements: - Sales Standards for B2B and B2C channels establishment (KPIs, reporting system); - POSM Budget efficiency increased by 20%; - Launch of E-commerce SG in Russia (as a project team member)- E-learning Weber products training developed- Automated system of sales reporting implemented- Yearly loyalty programs launched for retail channel and B2B segment, joint promo campaign with K-Rauta provided -
Sales DirectorVeres Group Jun 2013 - Nov 2013Moscow, Russian FederationResponsibilities: • Full responsibility for sales function in Russia • Defining of trade terms and conditions • Sales KPIs fulfillment• Budget Management • Commercial Policy and Sales Standards development and implementation • People development and coachingAchievements: - Negative Sales Trend changed to positive (1H‘13 -15% vs. 1H’12, YTD’13 (9 months) -8% vs. YTD’12, July-Sep’13 +10% vs. July-Sep’12)- Signed contract with Tander- Started shipments to 9 Distributors in uncovered territories (new clients, from Arkhangelsk to Khabarovsk)- New distribution policy implemented (min order, monthly shipment, price value chain, deferred payment rules)- Project “Joint Business Plan Veres-Distirbutor” tested successfully on 2 client -
National Trade Marketing ManagerOrkla Brands Russia Jan 2011 - May 2013Saint Petersburg, Russian Federation•TM Strategy development and execution in line with sales department KPIs;• Budget Management (LKA, NKA Contracts, TM activities, Merchandising services, POSM)• POS Excellence Guidelines development• TM Standards Implementation (product knowledge, merchandising standards)• NKA Tailor-made promo activities• Leading TM team of 15 people.Achievements: •E-learning product training, TM P&L statements by Regions, Quarterly Planning Procedure launched, automated TM payments software, sales standards book. -
Project Leader Win-In-StoreKraft Foods Group Jul 2010 - Jan 2011Moscow, Russian Federation•On assignment to support CEEMA sales development project "Win-in-Store" in Russia, jointly with Boston Consulting Group.Achievements: •23,000 displays were installed throughout the country within 4 months •Scheme of investments was changed by sharing costs with Distributors: 40% budget savings • Cost of displays was reduced by 60% in comparison with previous purchase due to better negotiations with suppliers and advanced search
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Trade Marketing Manager, RegionsKraft Foods Group Jul 2008 - Jul 2010Moscow, Russian Federation•To increase execution quality of TM programs in regions; to reinforce alignment of national and regional TM activities in order to maximize volume and reach distribution targets for brands in all KF categories;•To organize two-ways effective information flow between TM department and regional sales people in the respective territory, ensuring that TM plans are delivered via Sales Force there;•To lead the work within the team of 20 people.Achievements: • Filled key positions in regional TM structure from St-Pete to Khabarovsk within three months period of time; • Implemented new ways of communication flow: unified outgoing emails, cycle TM instructions, requests rules; • Lead Must 35 Project: minimal assortment within all channels; • Best Practice Project proposal and implementation (5 best ideas within the sales dpt are rewarded each month)
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Trade Marketing Manager, Modern TradeDanone Dec 2007 - Jul 2008• To develop trade and brand coverage plans for Modern Trade channel• To develop and propose to National Trade Marketing Manager annual Modern Trade channel TM objectives in terms of promo space availability, vertical growth KPI and develop guidelines for direct reports to achieve these objectives;• To develop annual and other periodic plans for all marketing activities for Modern Trade channel. Integrate all marketing plans including ATL, BTL, trade channel specific activities and direct consumer marketing activities into the channel development; • To coordinate/control the work within the team of 5 people;Achievements: • Initial documents were written: job profiles, communication flow charts, trade marketing policy for modern trade channel;• Multipack Project Leading: all preparation stages were finalized, ready-to-test project within 3 months;• Permanent Promo Personnel Project: new way of BTL promo organization -
Trade Marketing ExecutiveBritish American Tobacco May 2006 - Dec 2007• To develop and coordinate the implementation of marketing and promotion activities directed at the trade channels, including gathering the required information, close cooperation with brand groups and liaising with field managers/representatives, who implement the specific activity;• To evaluate the results of the conducted activities in order to determine the areas for improvement and provide recommendations for development and implementation of similar programmes in the future; • To analyse the trade channel and consumer’s behaviour in order to identify opportunities for expansion of the company brands within the trade channel as well as channel itself and make recommendations on how to utilise the existing opportunities;BAT Promo Personnel Project Manager (full-time employees in T30 cities);Assisting in B2B strategy development (Retail Engagement Program/Staff Advocacy/SOV contracts).Achievements: “Creeping line” project. A piece of equipment had to be upgraded because of a change in business needs. The project was conducted during a short period of time (the following departments were involved: IT, Retail Communication Dep’t, V3/Siebel team, Gr&Co Channel Development Dep’t.);Actively participated in the process of planning and successful implementation of premium brands activities: Kent Relaunch, Kent Nanotek Launch, Dunhill PPO&Promos, Vogue Blanche&Noire Launch. -
Trade Marketing RepresentativeBritish American Tobacco Dec 2004 - May 2006
Vladimir Belyaev Skills
Vladimir Belyaev Education Details
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Омский Государственный Университет (Омгу)4,75 (Of 5)
Frequently Asked Questions about Vladimir Belyaev
What company does Vladimir Belyaev work for?
Vladimir Belyaev works for Estima
What is Vladimir Belyaev's role at the current company?
Vladimir Belyaev's current role is Commercial Director.
What is Vladimir Belyaev's email address?
Vladimir Belyaev's email address is be****@****nbox.ru
What schools did Vladimir Belyaev attend?
Vladimir Belyaev attended Омский Государственный Университет (Омгу).
What are some of Vladimir Belyaev's interests?
Vladimir Belyaev has interest in Soccer, Guitar.
What skills is Vladimir Belyaev known for?
Vladimir Belyaev has skills like Trade Marketing, Fmcg, Shopper Marketing, Category Management, Market Planning, Categorization, Business Development, Business Strategy, Business Process Improvement, Development Of Sales, Development Of Sales Tools, Sales Process Development.
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