- Launched new relevant products J7 Fresh Taste (according to TURF research) – Mango juice and Mors (incrementality to portfolio +28%), Citrus Mix (incrementality to portfolio +15%), which expanded the audience of cold juices by growing the entire category. All new products entered the brand's regular portfolio with a stable offtake and had a positive impact on leveling the line's gross profit.- Launched a cross-category novelty under a new sub-brand (G3, blue chip in JBD category, launch in 2025 season) – creation of a new sub-brand, development of positioning, unique design and flavor combinations.- Launched a new product in J7 Smoothie portfolio – Strawberry-Banana (launch in 2025) – launch of a new SKU within the stable assortment to improve offtakes and gross profit of the smoothie portfolio.- Launched the anniversary design J7 30 years (6 SKU), launched J7 New Year designs LTO 2024-2025 (3 SKU), which helped to protect its market share in the absence of advertising and pressure from local competitors.- I led the redesign of the J7 website with an update of the entire range of all brand lines.- Launched POSM support for the new product in 5ka and Magnit- I led the redesign hero and rich е-comm content for J7 Core and J7 Fresh Taste- Leading internal marketing activities – J7 brand day, J7 brand zone at the PepsiCo internal football championship.- Provided analytical support: deep dive analytics (SI/SO, Nielsen, GFK), Category Review

Rotation #3 and #4 – Brand management (Domik v derevne brand)- Leading the Gate Process for Cream project- Preparation of Selling Story for products- Category Analysis for Deep Dive- Leading meetings Category Review, Monthly Meeting, DvD Equity Team Meeting- Ad-hoc tasks: analytics, e-comm content, reputation managementRotation #2 – eComm CatMan- Leading the project to create new cheese SKU- Development of a product range monitoring tool- Participation in the development of a price monitoring tool in PowerBI- Analytics in Nielsen, Brandquad, AEP Tool, trackers Rotation #1 – Away From Home (Sales HoReCa)- Leading the way in starting work with companies serving food service facilities at workplaces- Leading the way in starting work with franchises of gaming cyber clubs (Adrenaline Rush)- AFH POSM management- Developing Commercial Offer one pager form- Analytics in Excel, SAP BOBJ

- Listing of products for each key client: Magnit, Auchan, Metro.- Launch of work with the new network Monetka (Element-Trade).- Successfully increasing prices by more than 20%.- Maintaining brand/PL contracts with federal clients: Magnit (Thunder), Auchan/Atak, Metro Cash & Carry, Monetka (Element-Trade). Conducting negotiations with key persons of categories in federal networks, monitoring the implementation of agreements.- Sales analysis, forecasting customer needs, drawing up commercial proposals, developing possible growth points and sales support.- Tracking deliveries to retail chains, accounts receivable, retro bonuses, solving problems with vehicle downtime at the distribution center.

- Leading negotiations with clients, commercial proposals, tenders, identifying client needs, working with feedback (projects with ThyssenKrupp, BASF, Novo Nordisk, SPLAT, Perfetti Van Melle, Puma, Stockmann, KRKA, Inditex).- Searching and signing more than 30 new b2b clients: working with a database of target businesses, returning of lost customers, searching for targeted contacts, personal networking.

Achievements:- More than 20 successfully completed complex projects in two years- Awarded with a block of shares for successful work.- Implementation of my rationalization proposalsDaily tasks:- Business negotiations and correspondence with partners and clients- Planning and control of project implementation at all stages- Solving problem situations (factory defects, replacements, problems with delivery, etc.)