Vlad Alem

Vlad Alem Email and Phone Number

Helping companies to thrive on their growth programs. @ Gigamon
Vlad Alem's Location
Washington, District of Columbia, United States, United States
Vlad Alem's Contact Details
About Vlad Alem

Marketing and Communication Sr. Executive with more than 18 years of experience and an extensive international experience working with global corporations and startups.I’ve been consistently developing high growth and innovative marketing programs through a strong leadership supporting different IT companies during this period. I also have a track record of proven results in the development of highly effective demand generation and branding initiatives and in leveraging marketing programs through direct and indirect channels.With a pragmatic, disciplined and agile approach, I have been supporting companies to consolidate their brands and leverage their growth potential in tens of countries.Likewise, I am a well recognized Security Specialist, have written articles about the business impacts of the cyber-security threats landscape. My deep understanding about market scenario, solutions, and technologies (software, hardware and cloud-based offers) supports my presence in dozens of presentations as a keynote speaker, interviews and articles published on the subject. Specialties: Go-to-Market, Marketing and Sales Processes, Marketing Strategy, Planning and Execution programs, Branding, Startups, CRM, Negotiation, Channel Marketing, Digital and Content Marketing, Competitive Intelligence and Information Security.

Vlad Alem's Current Company Details
Gigamon

Gigamon

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Helping companies to thrive on their growth programs.
Vlad Alem Work Experience Details
  • Gigamon
    Director, Ww Digital Marketing
    Gigamon May 2022 - Present
    Santa Clara, Ca, Us
    Lead a global team of Digital Account-Based Marketing experts responsible for building digital journeys aligned with Gigamon's growth objectives.Key areas of focus include enhancing email marketing automation (Marketo), streamlining demand generation surveys, personalizing digital experiences (Folloze), improving webinar production and promotion (BrightTALK), bridging physical and digital journeys, and paid social campaigns (mostly related to LinkedIn).Additionally, responsible for optimizing targeting definitions across all digital integrated journeys and overseeing target modeling definitions (both aspects related to 6sense).
  • Aryaka Networks
    Americas, Head Growth Marketing & Demand Generation
    Aryaka Networks May 2021 - May 2022
    Santa Clara, California, Us
    Led growth initiatives across the Americas, overachieving growth goals and targets through integrated field, digital, and channel marketing strategies to drive market expansion and customer engagement.⇁ Doubled Leads: Achieved a 2x increase in qualified leads with Account-Based Marketing and in-scale programs.⇁ Omni-Channel Programs: Created quarterly programs integrating omni-channel and field strategies.⇁ Marketing Stack Optimization: Enhanced tool usage across Marketo, Drift, ZoomInfo, RollWorks, and more.⇁ High-Impact Field Events: Developed key events like Aryaka Drive-Xperience and Top-Golf tournaments.⇁ Refined Lead Management Processes: Improved lead scoring and SLAs, increasing lead quality for sales.
  • Apcela
    Head Integrated Marketing
    Apcela May 2019 - Jun 2020
    Reston, Virginia, Us
    Led a transformation of marketing processes by introducing agile marketing techniques, launching high-impact monthly campaigns that significantly boosted qualified leads and opportunity volume.⇁ Process Redefinition & Automation: Overhauled demand generation and opportunity progression processes; optimized marketing automation tools (Marketo, BrightTalk, Enablix) for efficiency.⇁ Targeted Account-Based Programs: Implemented ABM strategies tailored to specific accounts and buyer personas, aligning closely with monthly programs for maximum engagement.⇁ Data & Content Optimization: Led continuous data cleansing in SFDC and revamped content syndication to drive demand generation; introduced tele-qualification to accelerate targeted outreach.⇁ Enhanced Lead Scoring: Developed a robust lead scoring matrix in Marketo, integrating firmographic, demographic, buyer intent, and engagement data for improved lead quality and sales alignment.
  • Sonicwall Inc.
    Regional Marketing Leader (Latin America)
    Sonicwall Inc. Nov 2016 - Jan 2019
    Milpitas, Ca, Us
    Marketing Leader for America Latina responsible to lead all branding, demand generation and channel marketing programs. Content and Digital Marketing strategy including marketing automation aspects. Key person to support all Public Relation and Analyst Relation interaction, activities and programs.
  • Dell
    Regional Marketing Leader (Latin America)
    Dell Nov 2015 - Nov 2016
    Round Rock, Texas, Us
    Marketing Leader responsible in LATAM for all programs related to demand generation and branding to positioning the Dell Security portfolio that includes Network Security (Dell SonicWALL) and Identity and Access Management (Dell One Identity and Access Management).
  • Dell
    Security Brand Manager (Latin America)
    Dell Dec 2012 - Nov 2015
    Round Rock, Texas, Us
    Brand and Field Marketing Manager responsible for all LATAM awareness, product portfolio positioning and demand generation initiatives related to Dell Security portfolio that includes mainly Network Security (Dell SonicWALL) and Identity and Access Management (Dell One Identity and Access Management). Also responsible for leveraging global programs across all routes to market for Dell in this region.
  • Allier Tecnologia
    Business Development Director
    Allier Tecnologia Oct 2009 - Oct 2012
    Responsible for all marketing/product marketing and sales/sales engineering operations, launching successfully and leveraging the sales potential of different global vendors in Latin America, including companies such as such as Fluke Networks, Ironport, Silver Peak, Fortinet, Palo Alto and Meraki.
  • Montreal Oficial
    Marketing Sr. Manager
    Montreal Oficial Jan 2008 - Oct 2009
    Belo Horizonte, Mg, Br
    Responsible to led all marketing and communications strategy and also responsible to map and design all processes related to the CRM implementation. Additionally, during this period, I was invited to lead different marketing projects for important customers, such as McDonalds in Argentina.
  • Lumis
    Marketing Manager
    Lumis Aug 2006 - Jan 2008
    Rio De Janeiro, Rj, Br
    Responsible for all marketing and product marketing operation. Also responsible to define all aspects related to the CRM implementation.
  • Calandra Soluções
    Marketing Manager
    Calandra Soluções May 2002 - Aug 2006
    Responsible for all marketing operations and leadership of all aspects related to product and product marketing management.

Vlad Alem Skills

Crm Marketing Strategy Go To Market Strategy Strategy Business Strategy Management Product Management Start Ups Strategic Partnerships New Business Development Business Development Negotiation Business Intelligence Product Development Team Leadership Knowledge Management Channel Partners Strategic Planning Process Management Market Planning Telecommunications Marketing Cloud Computing Customer Relationship Management Sales Pre Sales Leadership Business Alliances Demand Generation Solution Selling Team Management E Commerce Saas

Vlad Alem Education Details

  • Fgv - Fundação Getulio Vargas
    Fgv - Fundação Getulio Vargas
    General
  • Espm Escola Superior De Propaganda E Marketing
    Espm Escola Superior De Propaganda E Marketing
    Marketing
  • Espm Escola Superior De Propaganda E Marketing
    Espm Escola Superior De Propaganda E Marketing
    Marketing And Advertising

Frequently Asked Questions about Vlad Alem

What company does Vlad Alem work for?

Vlad Alem works for Gigamon

What is Vlad Alem's role at the current company?

Vlad Alem's current role is Helping companies to thrive on their growth programs..

What is Vlad Alem's email address?

Vlad Alem's email address is va****@****all.com

What is Vlad Alem's direct phone number?

Vlad Alem's direct phone number is +120270*****

What schools did Vlad Alem attend?

Vlad Alem attended Fgv - Fundação Getulio Vargas, Espm Escola Superior De Propaganda E Marketing, Espm Escola Superior De Propaganda E Marketing.

What are some of Vlad Alem's interests?

Vlad Alem has interest in New Technology, Radical Sports, Investing, Marketing, Surf, Photography, Music, Diving, Process Mapping.

What skills is Vlad Alem known for?

Vlad Alem has skills like Crm, Marketing Strategy, Go To Market Strategy, Strategy, Business Strategy, Management, Product Management, Start Ups, Strategic Partnerships, New Business Development, Business Development, Negotiation.

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