— In charge of all visual projects at MetaFans, an NFT company that connects sports fans with exclusive IRL experiences — Ideated and executed illustrations, designs, and animations for social media content, event campaigns, website, merch, and additional print & digital assets — Managed a team of graphic designers and oversaw the process end-to-end, from producing creative briefs to communicating feedback and revisions — Shaped emerging brand aesthetic and voice — Developed new marketing strategies and campaigns with in-house team — Created comprehensive social media content plan — Interviewed and assisted in hiring multiple staff members across marketing team

— In charge of all visual projects at PORC (+52k followers), the biggest streetwear brand in Romania, the associated media channel, PORC TV (+275k subscribers), and PORC co-owner Deliric (+173k followers) — Led creative brainstorming, quarterly sales campaigns, and conceptual & promotional photoshoots — Ideated and executed apparel and fashion accessory designs for seasonal collections — Partnered with general manager for production file preparation and product sample verification — Created identity (logo & animation) for 6 PORC sub-brands: PORC TV, Urbanist Sessions, Window Shopping, Deli Show, Home Delivery, Round About — Designed 2 large-scale collaborative album projects for PORC brand ambassador Deliric & award-winning producer Silent Strike: album cover art, individual track artworks & animation, merchandise, posters, release campaigns, deluxe album package, visual elements, and accessories for live concerts — Collaborated with Head of Marketing for social media and email content — Supervised in-house photographers and graphic design interns

— Designed merchandise, custom artworks, and concert posters for +15 music artists, as well as 2 physical album packages with digital and print advertising materials — Commissioned by global advertising agencies Mercury360 Communications and McCann Erickson Romania for street art, mural, and illustration projects — Created brand identity for small businesses within the consulting, hospitality, restaurant, entertainment, and real estate industries — Additional design projects include: products, packaging, event posters, menus, interior murals (business locations, TV shows, events)

— In charge of all visual projects at custom mobile device accessories brand Tattooit and the associated agency ADVE — Ideated and executed tech accessory designs, PPC ads, digital & print banners, newsletters, seasonal and sales campaigns — Created visual identities and designed merchandise (jerseys, shorts, and accessories) for agency clients — basketball teams — Supervised production for print materials