My background is in Management with extensive experience in Clients Service & Performance Digital. I'm an organized, detail-oriented person who has a passion for the digital world and how it shapes our lives, as well as my work ethic. I enjoy creating powerful teams which help to achieve high results. I have worked in several industries, including advertising agencies, financial services, retail. I enjoy working within a team environment where I can mentor, motivate, train, and lead teams to achieve company and personal objectives by providing high-quality service delivery.
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Head Of Product GrowthPin-Up.Tech Aug 2023 - Present -
Growth Product ManagerPin-Up.Tech Apr 2023 - Aug 2023Kyiv City, Ukraine -
Product Marketing ManagerPin-Up.Tech Jul 2022 - Apr 2023 -
Business ConsultantSocial Support For Businesses Dec 2020 - Sep 2022UkraineNon-commercial work- Consultation on building business processes;- Marketing and Digital promotion consulting;- Assistance in identifying growth opportunities.
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Client Service & E-Commerce Project HeadPerformics Ukraine Sep 2021 - Jun 2022Киев, Украина- Building business processes (BPMN, RACI);- Department management - Client Service, Billing Team, E-commerce Team;Managed priority client - SAMSUNG;- Preparation of strategies and new products (MVP);- Financial management (P&L, Unit Economics, KPI Flow);- Setting goals and individual development programs (Road maps);- Consumer analysis (CLV, Customer Experience). Increasing the LTV (product);- Curation of E-commerce eco-systems (PPC, SEO, CPA - networks, Retention).Achievement:Bronze award at the Effie Awards 2021. Category -Performance Marketing with client - Kyivstar.Conclusion to the Ukrainian market: the officialSAMSUNG online store and scaling it in the e-commercedirection.Building a strong E-commerce team and optimizing allprocesses in: E-commerce, Client Service, Product,Billing direction. -
Client Service HeadPerformics Ukraine Jan 2021 - Sep 2021Киев, Украина- Improving the quality of customer service, implementing control systems (NPS,CSI). Implementation of customer service standards and create business proses;- Team development - Project Managers and Billing Managers and increased thelevel of expertise (Development Programs, Roadmap). Setting KPI and OKR;- Participation in New Business and preparation of offers (Sales Funnels,Consumer Journey);- Participation in the preparation of Performance, Media, and 360 strategies(Media Mix, CX-Loop, Intent-based marketing);- Strategic macro planning of the department and preparation of a marketingaudit (SWOT analysis, analysis of the economic environment - PEST,microeconomic environment, work with PLC, BCG).Achievement:Increasing profits by - 15%.Helped the agency increase its efficiency and businessperformance (doubling its profitability and income),allowing it to reach the top three agencies in Ukraine.).(Categories include "performance", "influencermarketing" and "content".)Digital promotion of the company and development of asuccessful strategy for Standard One client. -
Digital Project Team LeadPerformics Ukraine Jul 2019 - Jan 2021Украина- Team management - AOR Project Managers Team. ;- Preparation of strategies and proposals for clients (AOR);- Preparation of an individual development plan, and implementation of anemployee loyalty system (eNPS);- Monitoring the implementation of client KPIs by the team - Project Managers;- Finding solutions to improve performance (ROI, ARPU, ROMI, ROAS);- Creation and supervision of projects in SEO, SERM, PPC, WEB, SMM, Buying,Retention, Product, SMM, UI/UX, Design directions;- Working with analytics tools (GDS, GA, K50), call tracking tools - Ringostat,Binotel;- Implementation of CRM systems (Worksection) and their development;- Improving the efficiency of teamwork (Scrum, Kanban).Achievement:Winning the tender for Digital Performance and SEOsupport of Kyivstar.Winning a tender for SEO support for nine Sanofi brands.Creating an effective team - Project managers (creatingroadmaps, describing all processes, improving theproduct that is offered to customers). -
Co-OwnerShoezilla (Startup Retail) Feb 2018 - Jul 2019Ukraine- Product promotion;- Market analysis;- Financial control (unit economics);- Communication with contractors;- Statement of technical task list for development teams;- AB - Testing, work with HADI cycles;- Building business processes (sales, marketing).Achievement:Project payback. Profit increase by - 20%.Opened an offline store in Dnipro city.
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Senior Project Manager/ Group HeadSoda Digital Advertising Group Sep 2018 - Jun 2019Украина- Analysis and evaluation of the team`s work and products, for quality andcompliance with the client`s objectives;- Development and implementation of standards, optimization of businessprocesses, improvement of communications, improvement of the company'smicroclimate;- Working with a team of developers, creating TT, working with UI / UX;- Analysis of performance reports (ROI, CPA, ROMI);- Creation and supervision of projects for SEO, SERM, PPC, WEB, SMM, Buying,Retention, Product directions;- Using analytics tools (GDS, GA);- Working with call tracking tools - Ringostat;- Apply with digital tools (Google ads, Facebook ads, DV 360);- Work with services - SMM, Analytics, UI/UX, Design, Adriver, Admixer tradedesk;- Work with offline media - (OOH, Radio).- Implementation of third-party software (chat bots, email mailers, taskmanagers).Achievement:We developed a creative concept and createdPerformance strategy, that allowed us to exceed theplan and increase targeted calls by 5%. -
Account ManagerMixdigital Mar 2018 - Sep 2018Украина- Customer service: launch, control, finalization of advertising campaigns;- Analysis and recommendations on the marketing and commercial efficiency ofadvertising campaigns, advice on the use of advertising tools, and developmentof proposals for clients.- Work with integration systems (Zapier);- Work with CRM systems (Worksection, Asana, Jira, Bitrix 24);- Using (Google Search, Double Click, Facebook Ads, and GDN as tools;);- Launch of media placements through partner networks and Admixer Trade Desk;Work with CPA-networks;- Working with analytics tools - Google Analytics. -
Account ManagerAdmixer Ukraine Oct 2017 - Mar 2018Украина- Customer service: launch, control, finalization of advertising campaigns;- Analysis and recommendations on the marketing and commercial efficiency ofadvertising campaigns, advice on the use of advertising tools, and developmentof proposals for clients.- Work with integration systems (Zapier);- Work with CRM systems (Worksection, Asana, Jira, Bitrix 24);- Using (Google Search, Double Click, Facebook Ads, and GDN as tools;);- Launch of media placements through partner networks and Admixer Trade Desk;Work with CPA-networks;- Working with analytics tools - Google Analytics. -
Marketing ManagerNda Marketing Sep 2015 - Oct 2017Украина- Market analysis (SWOT, analysis of the macroeconomic environment - PEST,microeconomic environment);- Drawing up a portrait of potential customers;- Launch of contextual advertising (Google Search);- Development and maintenance of E-mail newsletters (Unisender, Sendpulse,MailerLite;- Online store management;- SEO team management to attract organic traffic.Achievement:We developed a creative concept and createdPerformance strategy, that allowed us to exceed theplan and increase targeted calls by 5%.
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Client ManagerPlatinum Bank Украина Sep 2014 - Sep 2015УкраинаFunctions and responsibilities:-Training new employees;-Development of new methods and models of work with clients;-Working with "Difficult" clients who have debts and financial responsibility to the bank.
Vladislav Chmel Education Details
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Marketing -
Marketing -
Tourism -
Tourism
Frequently Asked Questions about Vladislav Chmel
What company does Vladislav Chmel work for?
Vladislav Chmel works for Pin-Up.tech
What is Vladislav Chmel's role at the current company?
Vladislav Chmel's current role is Product Growth.
What schools did Vladislav Chmel attend?
Vladislav Chmel attended European University, European University, National Aviation University, National Aviation University.
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