Develop strategic and tactical plans for online promotion for clients.Ensure the implementation of plans across online channels.Configure and lead advertising accounts (AdWords, Meta Ads, Bing) and online analytics (GTM, GA-4).Analyze and optimize UI/UX to improve customer experience.Create specifications for graphic material development for designers.Prepare internal and client reports.Build and train the team.Coordinate with other departments within the company.

Managed budgets and provide monthly and quarterly budget forecasts together with internal amatricianas and finance team.Developed company PPC, SEO and reach advertising strategies according to business plans and goals.Planned major digital marketing an e-commerce KPIs: traffic, conversion rates, orders and sales value, CPO, CPS, ROI, and acquisition costs.Developed digital promotion and e-commerce strategy for company product categories:• small household appliances• major domestic appliances• personal electronics• customer electronics• accessories.Analyzed performance and ROI of digital marketing efforts using a variety of analytics tools on daily and weekly basis.Built and presented digital marketing results on achieved goals and realized projects for board.Gathered team of marketing specialists and PMs for company needs and goals.Developed KPIs and motivation structure for each team member individually.Planned and led team management according to SRUM methodology with two-week sprint planning.Contributed to integration across marketing teams and other departments.Built relationships with external business partners, competitors, and resources.

Developed and executed strategies to increase website intertop.ua traffic and engagement.Planned constant project KPI growth using a variety of digital marketing channel: PPC, SEO, retention/emailing, affiliates.Analyzed primary and secondary project KPIs using Analytics Google, SimilarWeb, Ahrefs, Serpstat and other digital platforms.Managed agency SEO strategy to reach better position in organic search results.Managed analytics setup for mobile application: AppsFlyer, Firebase, facebook app.Developed strategy and tactics for mobile application digital promotion according to customer funnel model.Managed product placement in price aggregator, including SKU selection and bidding.Monitored digital marketing campaigns performance and cabinets (Ads Google. business.facebook.com) on daily basis.Closely collaborated with Google team in betas implementation: Smart Shopping, SSD-conversions, Enhanced Conversions, Performance Max for Retailers, etc.Negotiated with vendors to launch joint digital campaigns for global brands.Developed complex reporting methodology for digital metrics and channels.Organized and managed digital marketing team.Prepared and presented monthly report and presentation of digital marketing results for board.Stayed up-to-date with the latest trends in digital marketing to gain maximum efficiency in digital channel.

Managed web-site development.Integrated online third-party services (Karvert, BaOnline).Managed Ads Google PPC.Generated online leads through available channels: emailing, teasers, affiliates, SEO.Closely collaborated with Online Sales Team.Managed landing pages creation.Managed CMS.

Developed and executed email marketing strategy.Managed emails creation and launch (Omniture, esputnik).Provided integration with personal data-based recommendation service (SoftCube).Cooperated closely and productively with international MCC IT department to launch local site services and site elements.Managed rich media campaign launches.

Promoted sales actions, seminars and workshops through online channels and businesses’ web platforms.Planned campaigns and lead generation KPIs and metrics.Managed development of a web-pages design, banners and other promotional materialsProvided A/B tests for landing pages and site elements.Leaded conversion and UI/UX optimization process.Managed CMS:• created web-pages• provided content filling• made internal SEO-optimization (meta, titles, descriptions, attachments optimization)Managed PPC accounts.

Built relationships with clients to ensure brand and project success.Coordinated and facilitate regular client meetings.Planned, executed, and managed client accounts and projects.Monitored and managed project performance.