Vladislav Ryabov Email and Phone Number

INVELLECT GROUP (Drycleaning Bianca, Hohoro, Lifehacker, Wish home, Omnitrade). Revenue $50 mln/yearLed commercial team at Omnitrade (coffee distributor to HoReCa)- Launched a project with the introduction of coffee beans to core marketplaces (WB, Ozon): in 6 months brought the new brand to the TOP 3 by number of orders in the category on Wildberries- Increased the client base by 17% in 4 months through a new sales department motivation system and a focus on retention- Contributed to a 44% increase in operating profit

BIANCA - TOP1 premium drycleaning in Russia, part of INVELLECT GROUP. Revenue $17+ mln/year- Implemented territory management approach for POS development which resulted in 15% revenue growth- Increased the share of additional services (marginal products) by 2.5 times in 1 year- Developed employees evaluation system based on indicators for margin, NPS and independent audit results

Managed IQOS brand retail field team: 11 supervisors, 30 store managers and 250 IQOS sales experts- Optimized the franchise model by buying out 10 POS of key partners, which led to 27% company’s profitability increase of the sticks category - Improved mystery shopper results by 18 p.p. by building a new training system at 65 points of sale- During the lockdown, initiated and implemented a project to employ IQOS sales experts as the mobile couriers (400 orders per day)

- Launched IQOS in a test market (Palestine) for Arab countries, opening 5 branded retail outlets and listing sticks to 60 traditional retail POS- Developed an IQOS referral program among Distributor’s employees, which generated 25% of leads in the first 3 months - Introduced a digital training platform with incentives for two hundred partners from traditional trade, increasing brand awareness and understanding of the category among tobacco sellers by 40%

- Managed the listing of IQOS device and sticks in all key grocery chains as part of the launch in Russia- In cooperation with company’s partner implemented new stock level approach at X5 Retail Group (the company's largest client), which helped to reduce the OOS level by 3 p.p.- Participated in the negotiations with X5 Retail Group, Billa, Globus. Increased the number of cigarettes slots on the shelf by 15% while maintaining the previous contract terms in «Pyaterochka» chain