Responsible for new product development and overall category profitability. Develop the business and functional requirements for products while managing the global sourcing and factory management team in China. Negotiate brand licensing agreements with Asian factories and the corresponding procurement on behalf of major U.S retailers. Conduct monthly meetings with retail partners to present new products and maximize growth opportunities. Perform demand planning analysis to assure adequate in-stock. Responsible for the development of product packaging and sales collateral material.Product Development:• Market Analysis – Conduct industry/retail research to determine market opportunity and value added product solutions for current and prospective customers. Apply analysis to sourcing and development.• Product Development – Direct a team of sourcing specialists in China that work with factory engineers, designers and suppliers to design and develop products to meet U.S. quality and feature standards.• Brand Development - Develop the Element brand position and corresponding brand standards and responsible for ensuring all factory partners adhere to the brand guidelines.• Global Sourcing – Extensive travels to China to identify products and qualify factory partners• OEM Factory Management – Negotiate costs, monitor quality levels, as well as manage supply chain.• Pricing – Perform cost to serve analysis and develop profit and loss statements.• Marketing – Combine product development and market research into a consolidated strategic sales strategies for customers and independent reps.

Recruited to expand business in Minnesota and to lead new office location in Florida. Identified new opportunities to gain market share and negotiated terms with multiple insurance companies to increase profitability. Responsible for the recruitment and hiring of health staff in new markets. Executed market analysis and competitive assessments providing strategic advice for Administrator.

Managed all aspects of marketing, sales, human resources, accounting and production. - Developed and coordinated the marketing and advertising plan generating hundreds of business leads. - Awarded the College Pro Painters Upper Midwest Division Rookie of the Year Award. - Successfully opened a new market by recruiting and training new managers producing over $1.5M in revenue.- Hired, coached and supervised team members and job site managers.