At Solo.io, I spearheaded marketing initiatives through a transformative phase, ensuring alignment across teams and driving strategic discussions at the executive level. By implementing advanced pipeline monitoring and full-funnel analysis, I facilitated seamless collaboration between marketing and sales, delivering actionable insights for informed decision-making. As Head of Demand Marketing, I orchestrated strategies aligned with corporate objectives, contributing to revenue growth and bolstering Solo.io's market presence with customer-centric approaches, ultimately enhancing our competitive edge in the industry.

During my tenure as Director of Digital Marketing at Snyk, I built and led a global digital marketing function, driving brand visibility and pipeline growth through advertising initiatives spanning search, social, display, and ABM channels. I orchestrated impactful brand campaigns, collaborated cross-functionally to optimize website performance, and led strategic digital account-based marketing efforts, aligning closely with product, field and demand marketing leaders to shape campaign roadmaps and integrate full-funnel strategies.

As the Senior Manager of Global Digital Marketing & Analytics at Trend Micro, I guided transformative marketing initiatives, including global brand awareness and lead generation campaigns. I managed vendor relationships across multiple channels and led email, content, and social media strategies for impactful global campaigns. As the leader of the marketing analytics team, I oversaw infrastructure projects, conducted quarterly business reviews, and provided data-driven insights to guide marketing decisions. Additionally, I led analytics tool implementation efforts, optimized marketing operations processes, and developed advanced analytics dashboards, empowering executives with actionable insights.

• Supports internal teams with digital campaigns• Digital analytics analysis, reporting, and tracking implementation support• Advises on online best practices to support web usability and accessibility

• Assisted with daily online operations, and developed and documented new processes • Researched and documented online best practices• Audited and analyzed web accessibility based on W3C standards and Government of Ontario accessibility regulations

• Marketing content administrator • Maintained content across dozens of rental and recruitment websites• Supported corporate social media accounts • Wrote a rental advice/apartment lifestyle blog: http://blog.clvgroup.com/