I support small business owners who want to grow their sales through social media and online marketing. Provide coaching to help clients define their target audience, learn about and speak to their customers’ needs, and develop authentic relationships; develop newsletter and social media campaigns; configure Google Analytics accounts; and test various messages, images, styles, and methods to continually improve engagement, clickthrough, and conversion rates. • Developed a lead generation strategy for California Home Improvement Solutions that optimized the placement of the company’s phone number in online referral sites and saved the company almost $10K annually in paid leads. • Coached candidates and produced a campaign video for East Bay Unbossed, which allowed a slate of ten progressive candidates in the 2018 City of Oakland elections to compete against better-funded candidates who could afford Facebook, social media, and website marketing.

I manage the Communications Department for the largest synagogue congregation West of the Mississippi. My responsibilities include:- Managing all Email Campaigns- Managing all Social Media- Moderate Streaming Services- Manage the creation of all Digital Media Production

I assisted this small craft distillery in promoting Mendocino Spirits, a new line of Bourbon, Gin, and Rye whiskey. Coached marketing staff on social media best practices and produced email and social media marketing campaigns.• Analyzed sales and inventory trends and recommended streamlining the number of SKUs to provide greater product line consistency year-to-year, which gave San Francisco retailers the confidence to stock this new spirits brand for the first time.• Collaborated with an ad hoc marketing team to develop a series of three "edutainment" videos, created the company's first-ever YouTube channel, and led a coordinated marketing campaign that attracted more than 100 subscribers to the new channel in just two weeks.

I led all aspects of marketing for this California-based spirits importer and distributor. My responsibilities included developing and monitoring the brand voice; producing product photos and other written and visual content; managing Facebook, Instagram and Twitter calendars, posts, events, and groups; using analytics to optimize website functionality; and maintaining a product knowledge base for sales representatives.• Developed the company’s first brand guidelines and brand personality, and trained sales representatives how to maintain consistency in their own marketing and social media activities, resulting in a dramatic increase in direct customer inquiries.• Used A/B testing to optimize headlines and calls to action in MailChimp and Facebook campaigns, which improved the email open rate by 80% and the Facebook conversion rate by 15%. • Cultivated loyal brand champions in social media communities by elevating individual social media posts, providing gifts and exclusive offers, and providing access to free online product information, which magnified the reach of ImpEx posts via organic likes and shares.

I coordinated all aspects of marketing for this technology-focused nonprofit organization that serves people experiencing homeless in San Francisco. My responsibilities included collaborating with and supporting Fundraising, Budget, Volunteer, Client, Outreach, WiFi, Web and Service Personalization Leads; developing marketing goals and strategies; planning and facilitating meetings; and managing a budget of $120K.• Partnered with San Francisco city departments, homeless shelters, single room occupancy hotels, and colleges to introduce a new service directory phone app to their beneficiaries, resulting in a 30% annual increase in new users. • Collaborated with the Fundraising Team to plan and execute the organization’s first Giving Tuesday campaign, which resulted in 30 new donors, raised $2,000, and served as a template for future campaigns.• Created a how-to YouTube video that showed donors how to add the organization as a beneficiary on Amazon Smile, which increased the number of Smile donors by 50%.• Developed writing style guides and visual content templates to ensure brand consistency across social media platforms managed by mostly a volunteer staff with high turnover.