Vincent Laraia Email & Phone Number

Greater New York City Area

Manage client media and marketing objectives • Brand building with strategic marketing applications • Manage sales, operations, media fulfillment and training • Create a leverage cost for media with unique barter programs with the broadcast, cable, internet, print and outdoor communities • Manage corporate barter service for RJ Palmer, a media buying agency • Profit and loss responsibility

Managed strategic planning and day-to-day operations for an international alternative outdoor company overseeing sales and marketingManaged new business with Comedy Central, DeWalt, General Motors and Lionsgate FilmsEstablished and maintained strong working relationships with event operators and marketing partners including; MLB, NASCAR, NCAA, PGA and the LPGA Coordinated strategic planning and evaluated business areas for growth such as Bluetooth casting and audience measurement applications Trained sales managers while developing new business opportunitiesAccountable for overall corporate performance including P&L and financial planning

Developed international start-up managing sales, operations, media fulfillment, remarketing of product or services, training and P&L responsibility - the first satellite office opened in London with agency partner Universal McCann - Client base developed within three months of start-upCreated a leverage cost of media with Broadcast, Cable, Interactive TV, Satellite, New Media, Print, Outdoor, Product Placement and structured program content for airtimeProvided barter services in Canada, Germany, Latin America, Netherlands, Poland, United Kingdom and the United States.Began recharging and creating a new collaboration team across the various IPG companies. The “New York Growth Gang” a platform for Interpublic professionals to present their business capabilities and grow business with clients from other Interpublic agencies

Developed Children’s, Hispanic, New Media & Sports Marketing groups - profits in excess of $12 millionCreated and sold integrated media programs to meet client objectives – billing in excess of $20 millionEvaluated and developed strategic partnerships with the media Maintained a client portfolio of over 100 Fortune 500 clientsMonitored the execution of client marketing and media objectivesPresented capabilities to client baseFulfilled print and outdoor media plans for client base, billings in excess of $109 million from $11 million Managed a staff of media planners & buyersCreated leverage cost for media through corporate trading programs

Created and developed an international start-upManaged operations and a staff of sixBuilt a business with profits in excess of $6 millionManaged a client portfolio consisting of sixty clientsPrimary client contact for media activityTrained and supervised a staff of elevenMedia planning and buying for broadcast, print and outdoorMaintained a client portfolio of eleven accountsCreated policies and procedures for daily media operations