Vincent Laraia Email and Phone Number
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A results driven marketing and advertising professional that has worked with most consumer categories in domestic and international advertising, product marketing and media management. Expert in brand marketing and media principles. Extensive experience planning and managing large budgets. Proven success activating integrated multi-media and market campaigns in Canada, Europe, Mexico, South America and the United States.Thorough knowledge of traditional and non-traditional media planning and buyingSuccessfully developed innovative media trading programs with broadcast, digital, print and out-of-home media companies in addition to aggregate media buyingExtensive experience with digital marketing platforms, product placement, developing & trading content for original programmingFull service agency and media experience globallySpecialties: Media Planning, Buying & ManagementExtensive Print ExperienceOOH Media SpecialistClient Service Corporate BarterContent TradingExecutive Management Experience Globally
Trade X Partners
View- Website:
- tradex-partners.com
- Employees:
- 15
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Founder President & Ceo Trade X PartnersTrade X Partners Mar 2014 - PresentGreater New York City Area
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Innovations DirectorRj Palmer Dec 2010 - Mar 2014
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PresidentTxm (Trade X Media, Target X Media) Jun 2008 - Mar 2014Manage client media and marketing objectives • Brand building with strategic marketing applications • Manage sales, operations, media fulfillment and training • Create a leverage cost for media with unique barter programs with the broadcast, cable, internet, print and outdoor communities • Manage corporate barter service for RJ Palmer, a media buying agency • Profit and loss responsibility
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General ManagerMicro Target Media Nov 2006 - Jan 2008Managed strategic planning and day-to-day operations for an international alternative outdoor company overseeing sales and marketingManaged new business with Comedy Central, DeWalt, General Motors and Lionsgate FilmsEstablished and maintained strong working relationships with event operators and marketing partners including; MLB, NASCAR, NCAA, PGA and the LPGA Coordinated strategic planning and evaluated business areas for growth such as Bluetooth casting and audience measurement applications Trained sales managers while developing new business opportunitiesAccountable for overall corporate performance including P&L and financial planning -
Evp Worldwide Director/Director Of Client ServicesMagna Global Jul 2002 - Oct 2006Developed international start-up managing sales, operations, media fulfillment, remarketing of product or services, training and P&L responsibility - the first satellite office opened in London with agency partner Universal McCann - Client base developed within three months of start-upCreated a leverage cost of media with Broadcast, Cable, Interactive TV, Satellite, New Media, Print, Outdoor, Product Placement and structured program content for airtimeProvided barter services in Canada, Germany, Latin America, Netherlands, Poland, United Kingdom and the United States.Began recharging and creating a new collaboration team across the various IPG companies. The “New York Growth Gang” a platform for Interpublic professionals to present their business capabilities and grow business with clients from other Interpublic agencies -
Svp, Director Of Client/Media RelationsActive International Jul 1996 - Jan 2002Developed Children’s, Hispanic, New Media & Sports Marketing groups - profits in excess of $12 millionCreated and sold integrated media programs to meet client objectives – billing in excess of $20 millionEvaluated and developed strategic partnerships with the media Maintained a client portfolio of over 100 Fortune 500 clientsMonitored the execution of client marketing and media objectivesPresented capabilities to client baseFulfilled print and outdoor media plans for client base, billings in excess of $109 million from $11 million Managed a staff of media planners & buyersCreated leverage cost for media through corporate trading programs -
Evp, Managing DirectorMedia Resources International May 1990 - Jul 1996Created and developed an international start-upManaged operations and a staff of sixBuilt a business with profits in excess of $6 millionManaged a client portfolio consisting of sixty clientsPrimary client contact for media activityTrained and supervised a staff of elevenMedia planning and buying for broadcast, print and outdoorMaintained a client portfolio of eleven accountsCreated policies and procedures for daily media operations
Vincent Laraia Skills
Vincent Laraia Education Details
Frequently Asked Questions about Vincent Laraia
What company does Vincent Laraia work for?
Vincent Laraia works for Trade X Partners
What is Vincent Laraia's role at the current company?
Vincent Laraia's current role is Founder, President & CEO Trade X Partners.
What is Vincent Laraia's email address?
Vincent Laraia's email address is la****@****one.net
What is Vincent Laraia's direct phone number?
Vincent Laraia's direct phone number is +121250*****
What schools did Vincent Laraia attend?
Vincent Laraia attended Wagner College.
What skills is Vincent Laraia known for?
Vincent Laraia has skills like Integrated Marketing, Advertising, Digital Marketing, Media Planning, Marketing, Media Buying, Marketing Strategy, Strategic Partnerships, New Business Development, Broadcast, New Media, Outdoor Advertising.
Who are Vincent Laraia's colleagues?
Vincent Laraia's colleagues are Hanna Harrison, Gail Silberberg, Emuaga Victor, Saad Al Charif, Virginia Daly, Gerry Purtell, Behzad Sheikhloo.
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Vince Laraia
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