• Collaborate with Digital Marketing, Branding, Content, UX, Merchandising and Publishing leaders to continuously pursue conversion rate optimization opportunities and profitable growth initiatives • Develop annual promotional calendar and strategy across key sites for consumer (B2C) and trade (B2B) segments• Establish and refine data-driven site landing page optimization program• Lead team and cross-functional meetings and projects, contributing as needed from overall strategy to fine-tuned execution• Lead site hierarchy refinement and reorganization projects to benefit SEO and User Experience• Oversee the establishment and application of brand site standards and style guidelines• Skillfully walk the line between brand positioning and promotional marketing• Site search and product listing page sorting optimization and testing, use of SFCC Einstein• CRO lead, team member and contributor• Continued implementation, optimization and testing of Certona site and email personalized product recommendations• Train, support and mentor team of site marketers, email and web developers, fostering a culture of collaboration and innovation• Ensure clear communication across teams

Continued Web Content Management -- Additional Responsibilities Include:• Led Site Marketing Team of Site Promotions Marketing Managers, Web and Email Designers across 3 sites and 2 locations.• Key contributor in Salesforce Commerce Cloud implementation across Catalog, Content Library, Online Marketing, Search and Customer modules; Site Administrator• Implementation of Certona site and email personalized product recommendations across YDesign Group sites• Team organization and cross-departmental process improvements to increase efficiencies and effectiveness• Promotional strategy, overseeing site marketing execution and driving process efficiencies

-- Lumens.com acquired by YDesign Group -- • Expert level promotional and content management within the Saleforce Commerce Cloud CRM• Site search set-up (searchable attributes, search dictionaries, rules, ranking, etc) and optimization• Product result page sorting (dynamic attributes, testing)• Personalized product site recommendations and email recommendations via Certona, ExactTarget / iGoDigital (now Salesforce Marketing Cloud) -- implementation, analytics, testing, hands-on CRM set-up and maintenance• Site hierarchy updates, closely working with SEO, Merchandising and Publishing teams• Promotional calendar, planning and site execution• A|B testing• Landing page creation and user experience optimization• Managed team of Web Content Specialists and Digital Visual Designers• Led cross-departmental meetings, advised and worked closely with leadership team

• Expert level promotional and content management within the Saleforce Commerce Cloud CRM• Site search set-up (searchable attributes, search dictionaries, rules, ranking, etc) and optimization• Product result page sorting (dynamic attributes, testing)• Personalized product site recommendations and email recommendations via Certona, ExactTarget / iGoDigital (now Salesforce Marketing Cloud) -- implementation, analytics, testing, hands-on CRM set-up and maintenance• Site hierarchy updates, closely working with SEO, Merchandising and Publishing teams• Promotional calendar, planning and site execution• A|B testing• Landing page creation and user experience optimization• Managed team of Web Content Specialists and Digital Visual Designers• Led cross-departmental meetings, advised and worked closely with leadership team

• Research and cite SEO, SEM, and SMM opportunities, as well as, design promotions and advertisements to drive sales.• Optimize large budget Google AdWords campaigns, report on PPC KPIs, and refine ROI strategies.• Create monthly email content, manage segmentation, execute delivery via MailChimp, and grow subscriber lists. Achieved 34% higher open rates than industry average and grew the active opt-in lists by 47-54%.• Grow Social Media reach with Facebook and Twitter SMM. Increased users 18% and weekly active users from 30 to 300.• Preform competitor analysis to develop and implement successful strategies for increasing sales and ROI.• Analyze each sites sales data for buying trends, pricing suggestions, and effectiveness of marketing promotions.• Work with third-party freelancers to facilitate the development of compelling and design-oriented banner ads and html email templates.

· Provided Senior Management with daily Key Performance Indicator reports for client-retention e-marketing campaigns.· Analyzed sales data for seasonal comparisons and illustrated analytics in understandable formats for key presentations.· Evaluated Google Analytics data to assess web page goals and proposed layout improvements to increase ROI.· Suggested high-benefit, minimal investment changes to improve internal user interfaces and dashboards.· Assisted third party IT in implementing recommended CRM improvements to increase efficiency of workflows.· Created documentation and best practices to facilitate the CRM training of the sales team in-person and remotely.· Designed CRM reports to aid the efficiency of call and activity workflows as well as sales goal progress.

· Encouraged the team to provide support that exceeds customer expectations while efficiently and effectively resolving customer technical issues and answering product questions via calls, chats, and email.· Trained, managed, and developed a team of diverse customer support representatives.

· Increased company revenue across all products while managing a national territory. · Generated and secured sales via telephone, email, virtual-meetings, and outside presentations to nearby accounts.· Presented company model and products in a professional and well-received manner to large and small groups.

· Acquired new business as well as retained a percentage of prior customers while covering 300 accounts across seven states (NE, MN, IN, MW, VT, NH, WV) and grew territory revenue by 113% in a single sales cycle.· Presented interactive demonstrations of our digital products over the phone, face to face, and via web-conferencing to individuals as well as small and large groups.· Lead meetings with my dedicated sales support reps to discuss goals and priorities for that day, week, and sales season.· Produced and evaluated email campaigns, as well as conducted A/B testing to increase response and conversion rate.· Managed set-up of company booth, presented product demos, and ran focus groups at industry conferences.

· Met bi-yearly sales stretch-goal by 102% ($680K) and increased average retention by 10%.· Managed 120 accounts with 430 prior customers across 13 states (PA, NJ, DE, DC, WV, VA, KY, KS, MO, NE, IA, MS).

· Conducted interviews, supported, trained, and promoted the development of the team.· Remotely trained and managed a small group of sales support agents in India.· Collaborated on innovative processes that would allow customer support representatives to also provide sales support during cyclical lulls in customer support, significantly increasing leads for Account Managers as well as over all revenue.· Established needs of the team and participated in management meetings to evaluate and select a new CRM system. · Oversaw the Team’s development and maintenance of the CRM knowledge base and corresponding FAQs web page.· Designed a Manual and Training Course outlining processes and guidelines to improve efficiency and consistency.· Facilitated communication between users, Engineering, and Developers, to ensure clear understanding and fast resolution.· Created a crisis contingency plan for unanticipated errors or server outages.· Resolved cases escalated in priority with a thorough understanding of company policies and technological capabilities.· Coordinated product fulfillment from third-party venders to ensure meeting forecasted customer demands.· Preformed training sessions for users to learn how to utilize new and existing product tools.· Managed team scheduling to ensure coverage during business hours as well as during peak non-business hours.· Pinpointed and resolved user technical issues using strong communication skills and remote desktop technology (WebEx).

· Managed projects from inception to delivery for the COO, Executive VP of Sales, and VP of Underwriting and Operations on time and with the highest level of satisfaction from all levels of the organization.· Created new procedures to increase the efficiency of loan documentation execution and decrease company legal liability. · Hired and supervised intermittent part-time office assistants.· Oversaw the filing and termination of collateralized loan liens with the Secretary of State. · Managed heavy cross-country mail flow of loan documentation between reps, lending partners, and underwriting.