Valerie L. Kramer

Valerie L. Kramer Email and Phone Number

Senior Marketing Specialist @ Hawkes Learning
Dubuque, IA, US
Valerie L. Kramer's Location
Dubuque, Iowa, United States, United States
Valerie L. Kramer's Contact Details

Valerie L. Kramer personal email

n/a
About Valerie L. Kramer

Valerie L. Kramer is a Senior Marketing Specialist at Hawkes Learning. She possess expertise in marketing communications, public relations, publishing, marketing, blogging and 44 more skills.

Valerie L. Kramer's Current Company Details
Hawkes Learning

Hawkes Learning

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Senior Marketing Specialist
Dubuque, IA, US
Website:
hawkeslearning.com
Employees:
131
Valerie L. Kramer Work Experience Details
  • Hawkes Learning
    Senior Marketing Specialist
    Hawkes Learning
    Dubuque, Ia, Us
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  • Mcgraw Hill
    Senior Manager, Solutions Marketing/Platform
    Mcgraw Hill Jan 2022 - Present
    • Develop and drive the overall marketing strategy for the company’s largest and industry’s second largest higher education platform, growing 9% YOY for consecutive years to 5.6M activations and >200K instructors across 100+ disciplines/portfolios and 300+ courses. • Ensure alignment of messaging across the higher education portfolio; managed and implemented rebrand of the Connect® platform and developed successful brand message to align with corporate goals and inspire sales strategy.• Collaborate with cross-functional teams to develop marketing strategies for existing internal and external customers and new initiatives.• Act as customer voice to influence the developmental roadmap, resulting in the enhancement of product features and increased usage.• Design and execute creative integrated marketing campaigns, including high-performing social and email campaigns, to generate leads, enhance platform brand awareness, drive customer engagement, and increase existing customer retention and delight.• Utilize data and analytics to gain insights into customer behavior, asset usage and retention rates.• Develop and manage sales enablement; collaborate with training team on training plans, collateral, and customer support.
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  • Mcgraw Hill
    Senior Marketing Manager, Anatomy & Physiology
    Mcgraw Hill Mar 2021 - Apr 2022
    • Customer lifecycle marketing: develop high visibility marketing plans to acquire, nurture and retain key accounts; work with local product and nationwide sales team to outline initiatives and grow market share. • Support in the development of technology and best programs for the market by employing market research, customer segmentation, customer voice, competitive positioning, market assessment, and new product development.• Develop effective campaigns and sales support/enablement through collateral, digital, email (20% average click-to-open rate), and in-person presentations for a ~$50M product list.• Brand, manage, and promote product portfolio of print and digital products including messaging, price and promotions across multiple channels, including website, social media, events, and virtual/in-person presentations.• Plan and manage events for current and potential market partners and customers, resulting in 85% ROI consecutive years.• Build and maintain strong internal and external customer relationships.• Develop a thought leadership strategy to fulfill market needs and grow market share, utilizing various marketing tactics: podcast (~30,000 downloads), social media, blog, and digital.
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  • Mcgraw Hill
    Product Marketing Manager, Anatomy & Physiology
    Mcgraw Hill Nov 2018 - Mar 2021
    Dubuque, Iowa Area
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  • Mcgraw-Hill Education
    Product Marketing Manager, Nutrition,Microbiology,Medical Terminology
    Mcgraw-Hill Education Sep 2017 - Nov 2018
    Dubuque, Iowa Area
    • Managed end-to-end marketing activities—messaging, campaign development, sales enablement and strategy.• Developed a strategic go-to-market plan that aligned with all teams to drive best practices and inspire change based on the landscape and customer needs.• Drove growth of ~$35M portfolio through event population/execution, customer relationships, lead generation and quality collateral.• Collaborated with key stakeholders to improve development of market-leading products. Increased Connect® activations by 15% with launch of Assess My Diet. • Collaborated with and developed a teamwork sales strategy with internal market development and sales teams.• Launched web landing page and discipline-specific podcast (>6,000 downloads).
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  • Vk Marketing
    Owner
    Vk Marketing Jan 2008 - Present
    Vk Marketing
    • Develop communication and marketing material on a wide range of client topics.• Direct design for development/improvement of client brochures, flyers, websites.• Increase client success through promotion of products and/or services with website, advertising, social media, public relations and event management.• Market and sell personal skill set with cold calling and relationship development.• Freelance Editor/Writer: Nonfiction: “Nurturing the Flame” by Teri Fairchild; Time, Inc., Meredith Corporation, University of Alabama.
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  • Msa Professional Services
    Marketing Manager
    Msa Professional Services Jul 2016 - Sep 2017
    Dubuque, Iowa / Madison, Wi Area
    • Managed a marketing and business development team of six professionals: hiring, onboarding/training, termination and off-boarding.• Implemented corporate rebranding and website redesign process for increased success and extended market reach.• Managed branding and consistency across 16 locations in six states and 7+ disciplines including merger and acquisition activity.• Proofread/edit, QA/QC and provided final approval and distribution for all communication, including proposals, web pages, digital media, sales collateral, public relations and other marketing/sales content and communication. • Developed and led successful marketing, advertising and sales campaigns with an average 38% click-to-open rate. • Implemented internal workflow strategy for increased efficiency and productivity.
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  • Heartland Financial Usa, Inc.
    Marketing Communications Project Manager
    Heartland Financial Usa, Inc. Dec 2014 - Jul 2016
    Dubuque, Ia
    • Managed, developed and fulfilled internal and external communication for multiple $1B+ mergers/acquisitions.• Implemented a communications strategy, resulting in 100% increased efficiency and customer approval ratings in less than nine months.• Proofread, ensured compliance and provided final approval for all communication.• Built style guides and implemented corporate marketing editorial standards for the $8B+ company across 10 brands and all corporate departments including HR, Finance and Operations. • Planned, negotiated, purchased, optimized and tracked media campaigns for 10 brands, 11 states, 85 communities and 108 locations.
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  • Altec, Inc.
    Product Manager, Marketing And Corporate Communications
    Altec, Inc. Dec 2010 - Jan 2015
    Birmingham, Alabama, United States
    • Promoted products and services for $3B+ industry-leading company using various creative strategies; contributed to exceeding overall sales goals by 25% annually.• Implemented a competitive, relationship-based brand targeting the company’s five major markets; developed campaigns across seven business units/23 locations.• Managed internal and external events, including trade shows, product launches, and grand openings. • Represented and upheld company brand as corporate spokesperson; developed presentations for senior leadership.
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  • Hoffman Media
    Editor: Celebrate, Teatime And Victoria Magazines
    Hoffman Media Nov 2008 - Feb 2010
    • Issue planning and development; coordinated with marketing, circulation, digital, advertising, test kitchens and editorial departments to grow three brands.• Wrote, researched and edited stories published in all sections; managed freelance.• Promoted launch of Celebrate magazine as brand spokesperson.
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  • Time Inc.
    Assistant Editor: Health Magazine, Southern Living Magazine
    Time Inc. 2005 - 2008
    • Collaborated with marketing and advertising to promote/launch special projects and contests for print and digital.• Wrote, researched and edited stories published in all sections; wrote industry-recognized health article republished by CNN.com (https://www.cnn.com/2007/HEALTH/08/22/healthmag.multivitamins/).• Aligned goals with marketing, advertising, creative, and content to execute features resulting in increased advertising revenue.
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Valerie L. Kramer Skills

Marketing Communications Public Relations Publishing Marketing Blogging Press Releases Editorial Magazines Publications Digital Media Trade Shows Content Development Content Strategy Public Speaking Event Planning Ap Style Product Marketing Adobe Creative Suite Copy Editing Media Relations Journalism Event Management Internal Communications Online Publishing New Media Content Management Web Content Corporate Communications Idea Generation Articulate Storyline Software Seo Chicago Style Vocus Cision Hubspot Wordpress Corporate Recruiting Corporate Social Responsibility Travel Video Production Corporate Branding Presentation Development Trade Media Relations Proposal Management Proposal Generation Technical Presentations Campaign Management Management Search Engine Optimization

Valerie L. Kramer Education Details

Frequently Asked Questions about Valerie L. Kramer

What company does Valerie L. Kramer work for?

Valerie L. Kramer works for Hawkes Learning

What is Valerie L. Kramer's role at the current company?

Valerie L. Kramer's current role is Senior Marketing Specialist.

What is Valerie L. Kramer's email address?

Valerie L. Kramer's email address is vk****@****tlf.com

What is Valerie L. Kramer's direct phone number?

Valerie L. Kramer's direct phone number is +156358*****

What schools did Valerie L. Kramer attend?

Valerie L. Kramer attended University Of Dubuque, University Of Missouri-Columbia, Western Dubuque High School.

What are some of Valerie L. Kramer's interests?

Valerie L. Kramer has interest in Social Services, Children, Environment, Disaster And Humanitarian Relief, Animal Welfare, Health.

What skills is Valerie L. Kramer known for?

Valerie L. Kramer has skills like Marketing Communications, Public Relations, Publishing, Marketing, Blogging, Press Releases, Editorial, Magazines, Publications, Digital Media, Trade Shows, Content Development.

Who are Valerie L. Kramer's colleagues?

Valerie L. Kramer's colleagues are Marissa Maffei, Sonny Vinyard, Darci Hyman, M.a., Kristin Brooker, James Keels, Tracey Andrejko, Schryver Hasbrouck.

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