Vitalii Luzhentsov, Emba, Fractional Cfo Email and Phone Number
Vitalii Luzhentsov, Emba, Fractional Cfo personal email
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Key points: Strategic Management; Data Science and Machine Learning; Financial Management & Audit; Business Research & Analysis; Budgeting and Controlling; Marketing Analysis and Management; Offshore & Onshore Management; Business Development & Project Management.Broad experience in IFRS and GAAP consolidated financial and management accounting systems (accounting policy) implementation and constant management over the Company’s (Group’s) financial state (Financial Reporting, Controlling and Internal Audit Departments); Advanced business modelling (Excel, Access, Data Science, other BI) for the improved budgeting, business processes decomposition and performative internal controls settlement;Base experience in leading the Company (Group) up to IPO or private placement, strong experience in holding the negotiations in the scope of M&A deals and various experience in cooperation with Ukrainian and international IB consultants and Investment Funds; Honed skills in registration and management over the offshore and onshore companies, as well as tax optimisation within the holding structures and various experience in cooperation with Ukrainian and international legal and tax consultants; Strong experience in digital marketing analysis, marketing modelling and strategy development for the Marketing Department (Facebook, Google AdWords, AdColony, YouTube and other); modelling based on DAU, ARPDAU, Retention (factor) and other marketing performance measures; Some experience in Digital Marketing (certified by Google), SEO, SMM and web-sites development (PHP, MySQL, JavaScript, HTML, CSS, AJAX and some other frameworks);Adequate skills in Econometrics and Data Analysis (getting certificate on R and Python for Data Science) and advanced skills in Excel and Access modelling;Project Management/Business Development Management experience in IT/FinTech projects from the start-up to the stable business with constant growth support.
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President And CeoRoyallex Dec 2012 - PresentWilmington, Delaware, UsRoyallex mission is to provide start-up companies with professionals specialized in the IT services industry finances for twice less than the cost incurred for sustaining the in-house finance department. We help to grow IT companies with cloud-based accounting and intelligent management systems accessible from every device. We are the only company in Ukraine exceptionally specialized in IT finances with certified advisors in Xero and QuickBooks Online. We also provide CFO outsourcing.
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Chief Financial OfficerBookimed May 2018 - Mar 2020Киев, Киевская, UaI have joined the Company on the way of its fast and steady growth from ideological startup to a highly-performing organization. I was involved to help in forcing these transformations and lead some core functions within the scope of finances (accounting, financial reporting and financial control), lean management implementation, business processes decomposition for operating effectiveness, legal restructuring and formation of holacratic strategic groups. In finances I had to start from deep zero with development of core accounting functionality and principles. To sustain the current needs, I have implemented the Xero accounting platform with integration to internal CRM system forming the further switch to more highly intensive and automated system. Herein I have implemented budgeting, financial control and day-to-day reporting through Xero and Microsoft BI. Moreover, I have developed and implemented the legally defensible structure covering different jurisdictions with tax optimization options, Intellectual Property Rights incrementation and defense and opened several new bank accounts supporting all compliance procedures (KYC, Risk Assessment, etc.). Meanwhile, I have formed the group of incentive and entrepreneurial employees from different departments to force the changes in the Company: decompose, improve and implement the business processes in operating pipelines for further automatization; deep researching for the bottlenecks and methods for their widening; sensitive financial modelling (Quasi Monte Carlo experiment, Stochastic Differential Equations SDE analysis, Sensitive Factors Optimization approaches). In this retrospective, I am intended to be involved in stating the technical requirements for CRM system and implementation of merchant accounts and payment platforms API implementation on the web-page. -
Chief Financial Officer / Project ManagerCredit Commerce Llc May 2016 - Mar 2017As Chief Financial Officer: The offer to join newly organised Credit Organisation, as CFO, was a quite big challenge for me. Factually, I had to develop and implement the accounting system from the pristine state; furthermore, considering the norms of The National Committee for Regulation of Financial Services Market, the financial accounting had to be developed in the accordance to the principles of IAS and IFRS. Besides financial accounting, I had developed the system of managerial accounting, especially in the scope of credit activity monitoring and control that was the most complicated and operationally intensive. A special place in my duties were given to budgeting, financial modelling and control over other financial models (DCF and IRR) for potential projects, day-to-day analysis and control over the cash flows and working capital of the Financial Institution. The innovative approach of Data Science Analysis through the credit data was actively used for the compilation of the clients' behavioural profiles, sharpening the scoring cards and framing the marketing strategy in the retrospective of the 'ideal client'. Obviously, I had to manage Financial Department, Risk Management Sector, Credit Department, Fundraising Department, and IT Department; and co-manage Marketing Department and Investment Department. -
Chief Financial Officer / Business Development ManagerNika Entertainment & Ilogos Nov 2014 - Apr 2016During the working period, I have developed and implemented the complete accounting system for the Group of Companies based on IFRS principles with controlling features. Herein, I had also to implement the Group’s accounting policy, budgeting system, based on advanced dynamic modelling, and develop the new-age KPI system for marketing and business management. Moreover, I was due to take the control over the Cash Flow, Working Capital and Investment Management processes. Thankfully, I was faced with possibility to form the marketing strategy for game production company and, after a while, I had developed my own approach to forecast and analyse the marketing effectiveness in the scope of profit maximization (ROI and ROIM) and risk hedging with up to 90% estimation correctness. Marketing estimation has been deeply integrated into the overall financial modelling and budgeting; and, the one was estimated based on retention profiles, CPI and ARPDAU fluctuations. The management was performed on day-to-day analysis and formation of the flexible marketing strategy via the direct communication with executive digital marketing department personnel. Factually, there was implemented the internal system of KPI measurement over the marketing effectiveness using ROIM 30 days, ROIM 60 days, ROIM Life Time, and own developed GEM (Game Effectiveness Margin) – details could be described during interview. The last one has helped to control the system of balancing the marketing push programs versus the cash flow in terms of liquidity. Finally, before leave, I have started the development of the automated financial and managerial accounting system. -
Corporate (Deputy) Chief Financial OfficerGroup Of Companies 'Elite' Mar 2010 - Oct 2013In the Group of Companies ‘Elite’, I have been promoted from Deputy Financial Officer to Corporate Chief Financial Officer. My duties were to perform regularly financial planning and consolidated reporting of the Group’s accounts, budgeting, controlling and financial management. I was also engaged into management over the investment projects (private placement), structural and formal reorganization, tax optimization, full-scope planning and organization of the external audit (B4: KPMG). Herein, I had to control the preparation and audit of the Group’s Consolidated Financial Statements, development and implementation of the automatized ERP system supporting smooth transformation from NAS to IFRS and IAS standards (Group’s Accounting Policy reconciled with both Ukrainian National Accounting Standards and IFRS). Together with Business Development team, we have implemented the KPI system (mainly for motivation of sales and production functions) and invented the Quality Control System: IT-system controlling cold-chain, assets existence and sales performance. Moreover, alongside the Financial Controlling team, we have designed and implemented the internal financial and non-financial controls (detective and preventive). In addition, of course, I had to manage the Financial Department of the Group (up to 80 persons) and manage the financial state of the Holding Company in Cyprus.
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Senior AuditorKpmg Ukraine Aug 2007 - Mar 2010Kyiv, UaIn audit Company, I have walked my path to Senior Auditor with the complete bundle of responsibilities prescribed by this position. Namely, I used to be involved into consulting and external audit services (audit and due diligence) for Ukrainian and International companies in accordance with either IFRS, GAAP or National Accounting Standards. Therefore, I was due to manage the audit projects and audit teams (up to 8 assistants), perform auditing and prepare the Financial Statements (Balance Sheet, Income Statement, Cash Flow Statement and Statement of Changes in Equity) and/or other Financial Reporting Packages (consolidated vs. non-consolidated), perform the analytical procedures over the business processes and controls (financial analysis and risk management). My business specialisations were retail, agro-industry, production (FMCG), oil and gas, IT. My section specializations were Sales, COS, Loans, Taxes (Deferred Taxes) and Cash Flow. (KVIZA Trade, Lukoil, Astarta, KAU, UniCredit, Guala, ZaporizhStal, Energoatom and other). -
Development Assistant (Education)Kiev School Of Economics Sep 2006 - Jul 2007Kyiv, Kyiv Oblast, UaDuring my studies in EERC, I was delegated to become Development Assistant for one academic year in part-time basis. Generally, I was actively engaged into development and enforcement of the PR actions, including promotional materials, direct-mail pieces, fundraising, web-site development and other advertisement. Thus, the most important for me was the organization of the promotional meetings with Philip Kotler, Robert Engel, Heidemarie Stefanyshyn-Piper, Kofi Annan, etc.
Vitalii Luzhentsov, Emba, Fractional Cfo Skills
Vitalii Luzhentsov, Emba, Fractional Cfo Education Details
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Quantic School Of Business And TechnologyExecutive Mba -
AccaAccounting And Finance
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Kiev School Of EconomicsApplied Economics
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National University Kiev-Mohyla AcademyEconomics
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Ternopil Academy Of National EconomyInternational Economics
Frequently Asked Questions about Vitalii Luzhentsov, Emba, Fractional Cfo
What company does Vitalii Luzhentsov, Emba, Fractional Cfo work for?
Vitalii Luzhentsov, Emba, Fractional Cfo works for Royallex
What is Vitalii Luzhentsov, Emba, Fractional Cfo's role at the current company?
Vitalii Luzhentsov, Emba, Fractional Cfo's current role is President & CEO at Royallex.
What is Vitalii Luzhentsov, Emba, Fractional Cfo's email address?
Vitalii Luzhentsov, Emba, Fractional Cfo's email address is vl****@****ail.com
What schools did Vitalii Luzhentsov, Emba, Fractional Cfo attend?
Vitalii Luzhentsov, Emba, Fractional Cfo attended Quantic School Of Business And Technology, Acca, Kiev School Of Economics, National University Kiev-Mohyla Academy, Ternopil Academy Of National Economy.
What are some of Vitalii Luzhentsov, Emba, Fractional Cfo's interests?
Vitalii Luzhentsov, Emba, Fractional Cfo has interest in Web Design, Design, Economic Empowerment, Politics, Education, Promotion, Human Rights.
What skills is Vitalii Luzhentsov, Emba, Fractional Cfo known for?
Vitalii Luzhentsov, Emba, Fractional Cfo has skills like Financial Analysis, Financial Reporting, Finance, Ifrs, Managerial Finance, Auditing, Internal Controls, Economics, Strategic Planning, External Audit, Corporate Finance, Due Diligence.
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