José Angel Martínez Valdés Email & Phone Number

Mérida, Yucatán, México

Mérida, Yucatán, México

Mérida, Yucatán, México

• Liderar la implementación del Portal eCommerce en el sector Fintech, apoyado en el diseño del Journey de Cliente enfocado en el proceso de originación de Crédito Online,
• Definir plan de estrategia Multimedia e Inbound MKT contemplando las etapas de Atracción, Conversión y Recompra desde la Plataforma Hubspot, EMKT, SMS, RCS y WH.
• Coordinar proceso de instalación de Reglas Antifraude y Pruebas de vida necesarias para la Evaluación de Crédito en línea.
• Definir y administrar presupuestos para maximizar el aprovechamiento y ahorro de recursos parra impactar en la rentabilidad del negocio.
• Generar el score de cliente e identificar el comportamiento del mercado para calcular riesgos de crédito.
• Elaborar plan de contenidos para actualizar la plataforma con base a los planes de marketing y crecimiento.  We achieved the positioning of the Website by increasing Organic Visits from 8K to 24K, which make up 80% of.

Mérida, Yucatán

• Lead the construction and implementation of the Digital Platform as well as the Commercial - Operational Strategy to increase the level of positioning of the Department Store in the digital market.
• Create, lead and develop a team of 25 people in the Content and Digital MKT area to maintain the achievement of objectives.
• Develop the Online Site, digital conversion based on Google Analytics and optimization of guidelines in Social Networks.
• Design and implement KPIs, processes, guidelines, content plan, suppliers, external consultants, programming and App to guarantee the operation of the e-Commerce platform.
• Develop and implement logistics plan to maintain supply, delivery and service levels
• Unify efforts with purchasing teams to ensure product acquisitions (10,000 SKUs) for placement and sale. Increase in sales by Inbound Strategy of 100% in the first semester going from an average monthly billing of.

CDR Huehuetoca

• Lead the development and implementation of e-Commerce strategies to ensure the implementation of the first digital store internationally.
• Define and implement logistics, traffic, supply and delivery plan to maintain the good performance of the platform.
• Lead the design and development of the website as a user experience plan.
• Prepare information reports on indicators of sales vs. transportation costs, as well as implement initiatives that improve the business margin and profitability of each product.
• Lead and develop teams in charge to ensure the achievement of objectives.
• Develop and manage budgets to maximize the use and savings of resources.

• Design and implement strategic programs to build and execute the first e-Commerce strategy to consolidate the group's omnichannel channel, and increase its digital positioning in the market.
• Consolidate, develop and accompany the first team in the area to ensure the launch and operation of the channel.
• Unify efforts with multifunctional teams from El Palacio de Hierro to guarantee the fulfillment of objectives.
• Conduct negotiations with suppliers to ensure profitable and functional acquisitions to ensure the launch of the platform.
• Define and implement a digital content and photography plan to integrate and maintain the flow of the channel according to the Skus of the business.
• Lead the design and development of the website as a user experience plan.

• Optimize the operations and distribution networks of clients in the Retail and Consumption sector through the implementation of consulting programs made up of phases of business analysis, commercial databases, supply.
• Redefine and implement the new distribution routes and projections that impact the profitability and productivity of each client.
• Soriana: Define network modeling and define distribution routes.
• Unilever: Achieve the optimization of the logistics process for product reception and delivery.
• Quaker State: Design and implementation of the distribution CEDIS.
• Bonafont: Network modeling, and define distribution routes.

Tlalnepantla Y Alrededores, México

• Execute purchasing procedures for Air Conditioners with parent company to ensure the supply of products according to business plans.
• Participate in negotiations to protect the margin and customer delivery logistics.
• Ensure the development of forecast, as well as measure the performance and displacement of the product.

• Collaborate with marketing and R&D teams on innovation projects and new product launches.
• Participate in purchasing processes with suppliers to ensure functional and profitable acquisitions for product development and improvement.
• Execute monitoring of experiments, evaluations and approvals to ensure product launches according to marketing plans.

• Participate in the planning, control and monitoring of commercial routes to guarantee the flow and delivery of products to the client based on quality, safety and time guidelines.

Certification In Logistics, Leadership And Negotiation Skills, Business Administration And Management, General

Activities and Societies: Futbol

Industrial Engineering

Activities and Societies: Equipo de Fútbol.