Virginia Marsh Email & Phone Number

Cumberland, Ri, Us

Chicago, Illinois, Us

Hybrid-Remote Workplace, Us

Woonsocket, Ri, Us

Loyalty and Personalization Team: Product Manager ExtraCare Vendor Portal Lead• Deliver annual data visualization and monetization via the ExtraCare Vendor Portal:o Increased user access by 85% o Increased number of vendors by 30%o Increased annual revenue by 10% • Developed and delivered a continuous improvement plan for the ExtraCare Insights Portal through regular input from user community, deep understanding of loyalty analytics and insight from thought leaders in the field of loyalty: o Partner with IT and 3rd parties to prioritize the ExtraCare Insights Portal roadmap and deliver high quality and on time improvements to the Insights Portal.o Lead brainstorming and share group sessions with CPG vendor partners, category managers and other users as an input to the roadmap and share best practices throughout the user communityo Subject Matter Expert guiding internal and external users in best practice application of Portal reports & insights to address key business questions.• Support and influence other departments and senior management to ensure related projects are aligned with the needs and vision of the ExtraCare Insights Portal as part of CVS’s broader loyalty strategy• Develop and manage the processes for training, user setup/access and maintenance, system testing and communications to the user community.o Developed and delivered 3 tier training for Internal and External Users

St. Louis, Mo, Us

Manage category management team & partnership with CVS, Speedway & Hess for their national business. Serve as the team lead for all category & space analytics, planning, strategy & programming functions.Consultant to the buying teams by providing thought leadership, category solutions, innovation/assortment recommendations, promotion optimization and overall Category Management excellence. Manage overall category development team processes and ways of working to ensure high quality of deliverables. Deliver compelling, actionable insights, which will inspire buyers to implement strategies to drive beer category growth, leading to more strategic & consultative relationships. Outputs: Strategic category direction reflective of customer inputs, and shopper/consumer insights

Leuven, Be

Partner with major retailer to identify insights, create opportunities, and deliver solutions that drive profitable business performance across multiple categories including, but not limited to category reviews, promotional and distribution analyses, pricing trackers, and new item performance reviews. Work on-site and directly with the CVS Buyers daily, utilizing an astute knowledge and competency of Category Management functions, insights, objective analysis and marketplace promoting through ads, price reductions and marketing. Manage the CVS business cross functionally to execute and construct CVS mandated and A-B approved strategies, action plans, programs, margin analysis, resets and marketplace reporting.Develop and manage a Total Alcohol reporting and communication portal on Sharepoint for internal and external customers. This portal provides real time sales analysis and insight to CVS data and trends.Develop and maintain Total Alcohol database and streamlined Alcohol reports for internal and external customers to include other vendors. Led A-B efforts in CVS Store of the Future and Cooler Optimization projects which proved the efficacy of the beer cooler door to CVS profitability. These efforts led to increased beer presence from an average of 3 to 5 cooler doors.

Paris, Fr

• Prepare nationally received reporting and analysis for sales trends, consumer behavior/profiling and advertising performance.• Utilized CVS proprietary database of customer purchase and demographic information to provide trend and reporting analysis to identify marketing, advertising and other strategies designed to increase sales and profitability.• Created database and data portal for team and consumer reports resulting in centralization of data, reduction in time spent retrieving information and ability to present single message.• Collaborated with marketing and operations groups to develop several cross-category analyses resulting in new promotional strategies that increased baseline and incremental sales. • Support or refute National Account Manager potential strategies by providing analytical engine.• Perform in-depth analysis and reporting on data used for financial accounting, trend analysis and forecasting.• Created interactive forecasting tool including top down summary for management and the ability to drill down to detail.

Boston, Ma, Us

• Identify and correct data issues regarding transmission of confidential customer data. Work with Compliance, Legal and IT to develop data feeds that meet regulatory requirements. • Create meaningful management reports utilized by the CEO and Executive Operating Committee to track marketing initiatives, consumer behavior and spend.• Forecast and monitor applicant behavior to manage Call Center staffing as well as spend on marketing campaigns• Identify and manage codes used to track Marketing campaigns to ensure that only unique codes are used. Manage vendor utilization and implementation of these codes to ensure compliance with internal programs • Analyze phone line usage to ensure that 800 numbers that are not fully utilized are rolled in to existing lines and then redeployed for other campaigns. Resulted in the redeployment of 85 lines

Cincinnati, Ohio, Us

Oral B Professional Products Group:*Responsible for market share analysis*Responsible for monthly SKU(Product/Brand) analysis *Created interactive database and publish weekly to the Sales Force and Senior Management *Compiled marketing communications for both internal and external use including the creation of Spanish patient education brochures and mailers targeted to the Hispanic community*Perform in-depth analysis and reporting on data used for financial accounting, trend analysis and forecasting*Assist in the successful launch of new products *Develop surveys and conducted market research at conventions and delivered results of such surveys utilizing Excel and Access, allowing Senior Management to visually experience consumer attitudes towards the brand and products*Plan marketing budget and business goals for 2006

Omnichannel Leadership Program, Artificial Intelligence

Masters, Global Business Leadership & Marketing

Bachelors, Management