Victor Manuel Barrientos Castillo Email and Phone Number
Professional profile• More than 9 years of experience in FMCG companies working with global brands such as: Pepsi, Doritos, Corn Flakes and Bacardí.• Winner of multiple awards and recognitions for high performance and winning attitude in highly competitive environments.• Successful management and implementation of projects in Central America and the Caribbean with multifunctional teams.• Multidisciplinary experience and insightful intellect to attack market challenges and needs.About me:I am a loyal and trustworthy person. I owe it to myself to strive and work every day to become the best version that I can be. I like to pursue ideas that capture my imagination alongside people who are passionate about learning and doing the right thing. My ability to understand a business added to my objectivity and practicality allow me to intervene, propose and deliver first-class results that positively impact the profitability of a company.
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Gerente Financiero Para Mercadeo, Rgm E InnovaciónCmi-Corporación Multi InversionesFraijanes, Gt -
Business Partner Financiero B4C MercadeoCmi-Corporación Multi Inversiones Mar 2024 - PresentGuatemala, Guatemala
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Asesor, Coach Y Educador FinancieroImparable Finanzas Personales Feb 2023 - PresentGuatemala, Guatemala -
Revenue Growth Management, Business Development And S&Op Commercial Team Lead Cam3Industrias San Miguel Oct 2023 - Mar 2024Guatemala, Guatemala -
Omnichannel, Rgm & Ecommerce Strategy Team LeadWorld Brands Group Aug 2021 - Jun 2023GuatemalaMajor Achievements:• Design the strategic plan to move the company from a multichannel strategy to a company that lives an omnichannel strategy with a robust e-commerce.• Design the organizational chart and roles required to run an e-commerce marketing strategy.• Reduce the knowledge gaps of the leadership and administrative team to facilitate the digital transformation of the company.Responsibilities:• Lead the company's e-commerce and omnichannel strategy.• In charge of the digital transformation of the sales and marketing teams. -
Brand And Product Development ManagerServido.App Jan 2018 - Dec 2020Guatemala, GuatemalaMajor Achievements:• Create a brand recognized by Forbes, the United Nations, and the Secretary of Innovation and Technology of Guatemala.• Launch a Digital product with a user growth of 15% week by week.• Market the Platform to Institutes and entities such as INTECAPResponsibilities:• Manage the agenda of product development, brand creation, innovation and consumer understanding.• Lead the development of the market and commercial relationship with Key Accounts. -
Revenue Growth Management (Rgm) For Central America Distributors (Cbp)Kellogg Company May 2017 - Feb 2020GuatemalaMajor Achievements:• Relaunch the cereal business in Honduras, Nicaragua and Belize. Business Size of 7M USD• Mitigate the smuggling of cereal to Guatemala and grow the business by 25%.• Improve the profitability of the business unit in Guatemala by 500K USD per year.• Transform the strategic planning process.Responsibilities:• Supervise the evaluations of new businesses, market routes and innovations, enabling the growth of distribution and market share.• Optimize prices and the promotional calendar of brands and markets, based on the purchasing habits of the different consumer profiles of each brand.• In charge of the commercial transformation of the sales team.• Responsible for pricing architecture, cost to serve and portfolio mix management. -
Commercial Finance Team Lead For Procurement And ProductivityPepsico Jun 2016 - May 2017GuatemalaMajor Achievements:• Create processes and implement best practices centers of excellence in Latin America in Central America and the Caribbean.• Integrate the visibility of raw material purchases into the Revenue Growth Management (RGM) process.Responsibilities:• Generate reports with actionable data on net inflation of raw materials for consumer products that facilitate strategic decision making and planning processes.• Direct the productivity agenda for the business unit, taking the best practices of centers of excellence in Latin America. -
Business Intelligence & Rgm AnalystPepsico Jan 2015 - Jun 2016GuatemalaMajor Achievements:• Earn the exclusivity of the Burger King account in Puerto Rico; Pizza Hut and Kentuchy Fried Chicken in Guatemala and El Salvador. Negotiations 9M USD• Implement a pricing agreement for future sugar reduction innovations between CBC and PepsiCo. Annual Savings of 200k USD.Responsibilities:• Responsible for the delivery of Business Intelligence KPIs to country managers.• Manage the delivery and construction of financial and commercial requirements for the preparation of short and long term plans with key accounts.
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Business Development & Rgm AnalystPepsico Aug 2013 - Jan 2015GuatemalaMajor Achievements:• Correct pricing models for Tropicana for Puerto Rico, Jamaica Sodas and energy drinks for Central America and the Caribbean. Profit of 200K USD per year.Responsibilities:• Run feasibility analysis for innovations as well as set and create metrics to scale or eliminate products.• Seek synergies between bottlers, distributors, key accounts and business units to achieve growth metrics.
Victor Manuel Barrientos Castillo Skills
Victor Manuel Barrientos Castillo Education Details
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Business Management -
Business Administration
Frequently Asked Questions about Victor Manuel Barrientos Castillo
What company does Victor Manuel Barrientos Castillo work for?
Victor Manuel Barrientos Castillo works for Cmi-Corporación Multi Inversiones
What is Victor Manuel Barrientos Castillo's role at the current company?
Victor Manuel Barrientos Castillo's current role is Gerente Financiero para Mercadeo, RGM e Innovación.
What schools did Victor Manuel Barrientos Castillo attend?
Victor Manuel Barrientos Castillo attended Universita Bocconi, Universidad Del Valle De Guatemala.
What are some of Victor Manuel Barrientos Castillo's interests?
Victor Manuel Barrientos Castillo has interest in Juegos De Video (Cod) And Ssb4, Inversiones, Formación En Ventas, Marketing Y Finanzas, Natación, Pesas.
What skills is Victor Manuel Barrientos Castillo known for?
Victor Manuel Barrientos Castillo has skills like Microsoft Excel, Microsoft Powerpoint, Pricing.
Who are Victor Manuel Barrientos Castillo's colleagues?
Victor Manuel Barrientos Castillo's colleagues are Marvin Pastor, Francine Vives, Wendy Salguero, Cindy Mishell Sarti Girón, Dany Castro, Juan Jose Dougherty, Glenda Rosales.
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Victor Manuel Castillo Barrientos
Lima Metropolitan Area
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