Victor Manuel Barrientos Castillo Email & Phone Number

Fraijanes, GT

Guatemala, Guatemala

Guatemala, Guatemala

Guatemala, Guatemala

Guatemala

• Major Achievements:
• Design the strategic plan to move the company from a multichannel strategy to a company that lives an omnichannel strategy with a robust e-commerce.
• Design the organizational chart and roles required to run an e-commerce marketing strategy.
• Reduce the knowledge gaps of the leadership and administrative team to facilitate the digital transformation of the company.Responsibilities:
• Lead the company's e-commerce and omnichannel strategy.
• In charge of the digital transformation of the sales and marketing teams.

Guatemala, Guatemala

• Major Achievements:
• Create a brand recognized by Forbes, the United Nations, and the Secretary of Innovation and Technology of Guatemala.
• Launch a Digital product with a user growth of 15% week by week.
• Market the Platform to Institutes and entities such as INTECAPResponsibilities:
• Manage the agenda of product development, brand creation, innovation and consumer understanding.
• Lead the development of the market and commercial relationship with Key Accounts.

Guatemala

• Major Achievements:
• Relaunch the cereal business in Honduras, Nicaragua and Belize. Business Size of 7M USD
• Mitigate the smuggling of cereal to Guatemala and grow the business by 25%.
• Improve the profitability of the business unit in Guatemala by 500K USD per year.
• Transform the strategic planning process.Responsibilities:
• Supervise the evaluations of new businesses, market routes and innovations, enabling the growth of distribution and market share.

Guatemala

• Major Achievements:
• Create processes and implement best practices centers of excellence in Latin America in Central America and the Caribbean.
• Integrate the visibility of raw material purchases into the Revenue Growth Management (RGM) process.Responsibilities:
• Generate reports with actionable data on net inflation of raw materials for consumer products that facilitate strategic decision making and planning processes.
• Direct the productivity agenda for the business unit, taking the best practices of centers of excellence in Latin America.

Guatemala

• Major Achievements:
• Earn the exclusivity of the Burger King account in Puerto Rico; Pizza Hut and Kentuchy Fried Chicken in Guatemala and El Salvador. Negotiations 9M USD
• Implement a pricing agreement for future sugar reduction innovations between CBC and PepsiCo. Annual Savings of 200k USD.Responsibilities:
• Responsible for the delivery of Business Intelligence KPIs to country managers.
• Manage the delivery and construction of financial and commercial requirements for the preparation of short and long term plans with key accounts.

Guatemala

• Major Achievements:
• Correct pricing models for Tropicana for Puerto Rico, Jamaica Sodas and energy drinks for Central America and the Caribbean. Profit of 200K USD per year.Responsibilities:
• Run feasibility analysis for innovations as well as set and create metrics to scale or eliminate products.
• Seek synergies between bottlers, distributors, key accounts and business units to achieve growth metrics.

Food And Beverage Management, Business Management

Post Graduate Degree in Management and Innovation for the Food and Beverage Industry

Bachelor Of Engineering - Be, Business Administration