Vanessa Carrasco Email & Phone Number

United States

United States

● Developed an e-commerce brand and agency @xxtrasoft and @rskybranding, serving as the creative lead● Designed the website, user experience, product design, and social media strategy● Manage and execute social media campaigns● Edit social media content and videos using the Adobe Creative Suite● Style the brand's products for shoots and conceptualize products● Process and ship orders● Manage the product pages ● Serve a variety of clients from graphic design, e-commerce, and product styling● Lead marketing ad campaigns for clients in print and digital industries supplying creative strategy and execution as well as content creation● Style products for clients and shoot photos using Canon cameras● Works published in Culture Magazine, SF Weekly, and the National Basketball Association► Notable clients include Coca Cola, The North Face, Mens Warehouse, Kiss USA, Zimba Teeth Whitening, Spanx, and Mud Pie

San Francisco, Ca, Us

● Execute elevated and dynamic On-Figure product styling (from pre-style out through production) consistent with brands styling point of view; creating superior quality images that achieve our brand partners intended digital customer experience● Provided wardrobe, prop, home, and still-life styling for a variety of clients including catalog, e-commerce, editorial, and social media● Prepared items for e-commerce and on-figure styling while helping maintain an efficient and organized photo studio● Worked successfully in a highly productive, fast-paced environment handling multiple client accounts simultaneously

San Francisco, Ca, Us

● Created compelling style guides to help increase clients conversion rates ● Used analytics to optimize the customer experience ● Collaborated with copywriters, associate merchandisers and the photography team on new product set up processes including categorization, attribution, reviewing product copy, and product image accuracy

San Francisco, Ca, Us

● Organized and cataloged all samples coming in and out of the building● Applied advanced detail and process orientation and used effective project management skills to ensure all projects were completed by their deadlines

Seattle, Wa, Us

● Coordinated and managed the landing page for major digital campaigns, events, and brand launches ● Developed marketing and merchandising strategies around product releases and featured products using data insights and analytics ● Helped launch new brands on the platform and oversaw marketing efforts● Drove merchandising for landing pages, product pages, and on/off-site traffic drivers● Designed landing pages for high-volume digital events● Coordinated product photoshoots, identified items, and managed the brand samples from receiving to return● Analyzed data to make marketing insights on campaign performance, curate, and update products accordingly

New York, New York, Us

● Monitored key performance indicators (KPIs) and conducted regular data analysis to refine marketing strategies, resulting in a 25% improvement in campaign ROI.● Collaborated with the Account Executive by preparing sales reports weekly and daily on specific products to target goals and refine sales processes● Coordinated and executed successful product launches, contributing to a 18% increase in sales within the first quarter of launch.● Assisted in the creation of marketing collateral, including brochures, presentations, and product documentation.

● Provided logo design and brand development● Curated creative and original content for social media content and ads● Created visually appealing marketing advertisements for the magazine and newspaper space ► Works published in: Culture Magazine, and SF Weekly

● Communicated with vendors to ensure accurate payment methods and satisfying all outstanding balances on time● Maintained all financial aspects of the business including account payables, account receivables, bank deposits, payroll, and tax payments, including booking all invoices in QuickBooks● Managed the interview process of new hires and provided training and development ● Reviewed monthly operations to assess compliance with budgets and determine necessary adjustments● Developed and updated spreadsheets to track and analyze performance and sales data

Associate Of Arts (A.A.), Design And Visual Communications, General

Bachelor Of Arts - Ba, Business Administration And Management, General

Bachelor Of Arts - Ba, Business Administration And Management, General

Education record