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@cadl.org
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Victoria Meadows is listed as Equity-Minded | People-Centered | Strategic Communications Leader at Capital Area District Libraries, a with 114 employees, based in Lansing, Michigan, United States. AeroLeads shows a work email signal at cadl.org, phone signal with area code 517, and a matched LinkedIn profile for Victoria Meadows.
Victoria Meadows previously worked as Marketing and Communications Director at Capital Area District Libraries and Owner/Operator at A/Effect Communications. Victoria Meadows holds Master’S Degree, Communication from Purdue University.
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Throughout my career, I’ve had the privilege of holding pivotal roles in dynamic organizations, where I’ve steered comprehensive marketing and communication strategies to align with organizational goals and amplify reach. My work has spanned from public libraries to economic development partnerships, and educational institutions to entrepreneurship programs. I’ve thrived in environments that prioritize social impact, and I bring a deep understanding of both the opportunities and complexities within the sectors I serve.As the Marketing and Communications Director at Capital Area District Libraries, I transformed our outreach approach, establishing a cohesive, cross-functional system that aligned with our strategic goals, increased transparency, and fostered collaboration across all library branches. At LEAP (Lansing Economic Area Partnership), where I served as Chief Strategic Officer, I led marketing and communication efforts that played a pivotal role in raising regional investment, creating living-wage jobs, and ensuring equitable economic development. Through multimedia campaigns, targeted messaging, and innovative programming, we reached diverse audiences, elevated our share of voice, and supported over 1,600 small businesses during the pandemic—85% of them owned by underrepresented entrepreneurs.My approach is driven by a blend of data-informed insight, creativity, and a collaborative mindset, allowing me to tackle complex challenges and help organizations maximize their impact. I believe that well-aligned, strategic marketing and communications not only support organizational growth but also foster connection and trust, which are essential to meaningful change.If your organization is seeking to build or refine a marketing and communications strategy that aligns with broader goals, sets measurable outcomes, and is reinforced by operational systems and compelling messaging, let’s connect.
Listed skills include Social Media, Web Design, Facebook, Public Speaking, and 40 others.
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CADL is a 13-branch public library system serving 23 municipalities across Ingham County, Michigan. I'm responsible for leading CADL's strategic marketing and communications efforts, managing crisis communication and brand strategy.
United States
I founded A/Effect Communications with a mission: to empower individuals and organizations dedicated to advancing social equity. With over 25 years of expertise, I’m a seasoned strategic leader passionate about helping businesses and nonprofits alike inspire action, elevate impact, and drive growth through purpose-driven marketing and communications.
Lansing, Michigan Area
Lansing, Michigan
Lead efforts to align organizational goals with marketing and communication strategies and practices.Develop and manage brand strategy for LEAP and affiliate organizations.Develop and manage targeted integrated marketing campaigns to increase sales leads across business units.Manage and develop marketing and communications budget.Manage LEAP and affiliate websites.Provide thought leadership to regional talent consortium and college access boards on behalf of the LEAP organization.Recruit, train, and manage interns, apprentices, and fellows.
Lansing Community
Leads and coordinates strategic communication planning focused on increasing awareness of and engagement with the Library by developing measurable communication plans, communication guidelines, and related processes. Ensures the Library brand is consistent throughout printed publications, web, social and digital signage channels, and the Library facility.Acts as the official media contact for Library Services on behalf of the college, communicating directly with external and internal media outlets through news and radio interviews, and by writing press releases and media advisories.Authors blog posts, internal news articles, and social media content on Library and College owned channels. Helps to maintain the Library’s web presence by authoring and editing web content, designing web pages, and serving on the Web Improvement Team.Designs marketing pieces, graphics, and reports.Assigns project work and provides budgetary oversight for Library communications.Coordinates and plans Library events, exhibits, and displays in partnership with Library staff, campus departments, and registered student organizations.Designs and facilitates stakeholder research using a variety of methods including surveys, focus groups, advisory boards, usability testing, and observational studies.Identifies, pursues, and maintains strategic internal and external partnerships that benefit the Library and College.Sets fundraising goals and objectives and leads fundraising efforts.Manages performance management of Library student staff.
Lansing, Michigan Area
One Book One LCC is a shared community reading experience that encourages students, faculty, and staff to engage in special events, discussions, and college-wide conversations surrounding a thought provoking common read.Establishes strategic direction and growth strategies, and provides budgetary oversight for the One Book One LCC initiative.Collaborates with faculty to design co-curricular programming that compliments course work.Leads a 12 member steering committee comprised of LCC faculty, administrators, staff, and students. Develops communication strategies and designs marketing materials.Acts as the official media contact for One Book One LCC on behalf of the College.
Lansing, Michigan Area
Designed and produced marketing pieces, reports, web pages, and tutorials.Planned and executed library events and programs.Maintained repository of Library marketing pieces and photography.Coordinated market research initiatives, compiled, and analyzed primary data to help inform Library communication planning.Managed graphic design interns including recruitment, evaluation, mentoring, and project coordination
Other employees you can reach at cadl.org. View company contacts for 114 employees →
Mark Neese
Colleague at Capital Area District LibrariesOkemos, Michigan, United States
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Regina Spradlin
Colleague at Capital Area District LibrariesMason, Michigan, United States
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Elaine Drake
Colleague at Capital Area District LibrariesWilliamston, Michigan, United States
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Chris Potts, Mlis
Colleague at Capital Area District LibrariesLansing, Michigan, United States
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Sophie S.
Colleague at Capital Area District LibrariesGreater Lansing, United States
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Sarah Williams
Colleague at Capital Area District LibrariesLansing, Michigan, United States
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Kelli Fondren
Colleague at Capital Area District LibrariesOkemos, Michigan, United States
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Seoung Kim
Colleague at Capital Area District LibrariesGreater Lansing, United States
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Tonya Green
Colleague at Capital Area District LibrariesHolt, Michigan, United States
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Jeff Antaya
Colleague at Capital Area District LibrariesLansing, Michigan, United States
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Undergraduate Research User Centered Strategic Planning: Can personas contribute to successful strategic planning? Examines current trends.
Quick answers generated from the profile data available on this page.
Victoria Meadows works for Capital Area District Libraries.
Victoria Meadows is listed as Equity-Minded | People-Centered | Strategic Communications Leader at Capital Area District Libraries.
AeroLeads has found 1 work email signal at @cadl.org for Victoria Meadows at Capital Area District Libraries.
AeroLeads has found 3 phone signal(s) with area code 517 for Victoria Meadows at Capital Area District Libraries.
Victoria Meadows is based in Lansing, Michigan, United States while working with Capital Area District Libraries.
Victoria Meadows has worked for Capital Area District Libraries, A/Effect Communications, Lansing Economic Area Partnership | Leap, and Lansing Community College.
Victoria Meadows's colleagues at Capital Area District Libraries include Mark Neese, Regina Spradlin, Elaine Drake, Chris Potts, Mlis, and Sophie S..
You can use AeroLeads to view verified contact signals for Victoria Meadows at Capital Area District Libraries, including work email, phone, and LinkedIn data when available.
Victoria Meadows holds Master’S Degree, Communication from Purdue University.
Victoria Meadows is listed with skills including Social Media, Web Design, Facebook, Public Speaking, Event Planning, Microsoft Office, Research, and Editing.
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