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Uncommon Cents Marketing & Design is a networking project, offering services in:• Marketing• Social Media• E-Commerce• Websites• Graphic design• Photography• Videography• Event managementPrevious clients include Silver Star Motors - Mercedes Benz, Mercedes-Benz Ringwood, G-Star RAW, Dufry, Universal Biosensors, Hochi Mama, Laura Ashley, Stonnington Council, Forty Winks and more.

Lupus Victoria Incorporated is a fundraising group with the aim to raise awareness and contribute to research (with Monash University and the Lupus Clinic at Monash Health) into new treatments and a cure. Produce charity fundraiser events end to end including charity balls (300 pax) & golf days (100 pax).Raised over to $100,000 to date.Design and deliver eDMs with Mailchimp.Create marketing strategies and initiatives with partners, vendors and volunteers.

• Former employer, now a client• Formulated a comprehensive business strategy for the entire firm, in addition to devising individual strategies for six distinct service departments.• Fostered greater staff involvement and company culture by crafting an internal communications campaign.• Created LinkedIn social media strategy which improved the company's LinkedIn presence by increasing search appearances by 70%, unique visitors by 48%, and post impressions by 310% within the first month of execution.• Led the culture committee and spearheaded the development of engaging events.• Designed brand identity for formal partnership.

• Former employer, now a client• Modernised EDM design for simplicity and readability• Managed EDM automation• Oversaw website management• Designed digital and print media• Created social media content• Filmed and edited videos

Business ended due to COVID-19.Managing all marketing and activities within the marketing department.Developing the marketing strategy in line with company objectives.Managing social media strategy, writing copy, articles and designing and photographing content - LinkedIn, Facebook and Instagram.Managing and writing article blogs for website via Wordpress.Managing EDM (email) strategy via Active Campaign platform.Co-ordinating marketing campaigns.Creation and publication of all marketing material in line with marketing plans using Adobe Photoshop, Illustrator and InDesign.Planning and implementing promotional campaigns.Manage and improve lead generation campaigns, measuring results.Overall responsibility for brand management and corporate identityPreparing online and print marketing campaigns.Monitor and report on effectiveness of marketing communications.Creating a wide range of different marketing materials.Working closely with agenciesMaintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

Developed & implemented national and local campaigns across Mercedes-Benz dealerships.Successfully ensured strict luxury branding standards were upheld.Managed website, customer experience, optimisation, content and conversion strategies. Produced own enhanced content while meeting branding standards.Managed email marketing via Dealer Socket CRM and Mailchimp to execute eDM strategies and create relevant target groups for each campaign.Managed social media and paid ads.Planned and managed several successful events and activations - Golf days, charities, festivals, internal functions, shopping centre activation and more.Produced photography, designed eDMs, digital & print media including signage and POS.Created and executed digital and radio plans in liaison with specialised agencies.

Liaised with Hong Kong (Division head office) and Switzerland (Global head office) to localise and implement marketing campaigns.Boosted the customer loyalty program through various initiatives including creating new POS collateral for global and implementing iPads locally at POS.Identified several causes to issues plaguing the website and creating quick solutions.Manager for the digital specialist - Website, digital & Social media.Conducted pre and post-campaign reporting to stakeholders.Co-ordinated the implementation of advertising agreements with brands.

Event management - Social functions, Live music concerts and Sports tournaments.Marketing & developed social media (over 17,000 followers)Plan and manage events end to endManage promotional teams and staffDesign digital and print mediaLiaising with agencies, stakeholders, talent, sponsors & venuesSms campaigns

Re-design website with a modern look, added functionality improving traffic and conversion rates.Update branding guideline to ensure high quality and consistency in branding.Manage eBay store build with eBay and Magento agency to sync directly from the Laura Ashley website.Restructure EDM campaigns and designs.

Manage e-Commerce stores:Investigate and recreate e-Commerce workflow and operationsManage various content management systemsOverseeing e-Commerce ordersDesign and deliver weekly EDM’sSchedule and co-ordinate social mediaDesign digital and print mediaPhotographed product, content for web & social media, staff, displays and events

Support to the retail director in retail operations & marketing for all 21 stores in Australia:Marketing - Activations, event management, social media, graphic design, plan & produce EDM's, PR.E-Commerce - Merchandised to maximise sales, developed Facebook account of 47,000+ followers, liaised with logistics overseeing order processing.Communications - Designing and distributing the internal newsletter. Ensuring all members are up to date on procedures and updates.Retail Operations - Operations, maintenance, back office administration.Loss prevention.

Merchandising e-commerce store.SEO resulting in 2nd spot on Google search for “basketball uniforms” in Australia.Utilised analytics to improve customer experience and conversion.Social media and blogging.Created jerseys worn by NBA stars Ben Simmons and Kyrie Irving.Managing orders and logistics.Manage relationship with overseas manufacturers.

Manage marketing, social media and e-commerce store.Used merchandising and analytics to maximise selling opportunities.Designing and executing EDMs.Sales & customer service.Graphic design.Sms campaigns.

Building rapport with customers, dealers and brokersInsurance policy maintenanceSales to customers, dealers and brokersLodging automotive accident/theft/misc. damage claims