I’m an award-winning content strategist providing editorial and creative services, as well as turnkey project management. I’m passionate about creating and launching projects that help businesses elevate their brand so they can communicate in a more meaningful way. I've managed hundreds of print and digital publications, most of them luxury lifestyle and travel-related. Yet one of the highlights of my career was spearheading the redesign and restructuring of Resource and Salud magazines for Baptist Health South Florida. I oversaw this project from the very beginning, working on the RFP, presentations, design concepts, content strategies and more. Both publications received many accolades, including a Best Redesign Award. It’s so rewarding to work with a client, develop an idea, lead a creative team and see it all come to life so beautifully. The final product received such a positive reaction from the client and the local community. I had a part in helping Baptist Health communicate in a more meaningful way and build brand engagement and that’s why I love what I do.Clients: American Express Publishing (Travel + Leisure Elite Traveler and Food & Wine Connoisseur Club), Target Stores, Hyatt, Marriott, Hilton, American Eagle Airlines, Volaris Airlines, Cayman Airways, Estefan Enterprises, GMCVB, Miami-Dade County, South Florida Luxury Guide, Florida Design, Nicklaus Children's Hospital, Baptist Health South Florida, Mount Sinai Medical Center, Pharma Natural, hotel associations in the U.S., the Caribbean and Latin America, and more.Specialties: Management/administration; editorial/content strategies; content marketing; loyalty marketing; brand storytelling; graphic design/layout; creative direction; custom publishing; social media; strategic brand initiatives; product launch; project management; recruiting, managing and mentoring staff.
Listed skills include Publishing, Editorial, Publications, Magazines, and 46 others.