Abdelaa Elsayed Email & Phone Number

Riyadh, Sa

Saudi Arabia

Saudi Arabia

Conceptualize, design, and implement visual merchandising strategies and plans, with a view to uphold the brand image in consonance with merchandising standards and enhance the presence in the marketplace to assist in achieving operational and marketing objectives.• Design and implementation of store windows for all stores.• Planning and design new stores (space planning & layout & fixtures design).• Prepare the Visual Display calendar for the brand taking into consideration seasonal requirements, promotions, brand specific activities, discuss with the relevant departments to ensure its effective implementation.• Produces the stores planograms and guidelines.• guide the visual merchandiser in all the regions about the importance of visual merchandising/ awareness, through delivering training sessions on Visual Merchandising.• Management of the delivery of the Model Store strategy and process across fascia, working with Area VM managers on the best way to cascade, ensuring a high level of visual execution is achieved across all areas.• Produce and allocate the right quantity for the Monthly Quarterly campaign includes POS, signage’s, price points and props that align with the brand guidelines.• Work with Marketing Team for the quarterly event & promotions to increase sales. Decides which artwork, collaterals and right materials needs to produce based on Principal standard.• Work closely with the store operations team to ensure achievement of sales targets by driving performance through.• Work alongside the Head Office team, by ensuring that any changes in ways of working and visual principles within the guidelines, can be delivered through to the relevant market visual teams and retail teams for the success of further business investment.

Kuwait

•Lead Seasonal meetings with buyers to develop and design seasonal VM guidelines that would represent their vision on the shopfloor considering key pieces to include in window display and product trend area. •Develop optimal display solution to increase ROI per Square meter, e.g., introduction of wall shelves for the collection. •Collaborate with planning teams to ensure products launches and product availability are aligned.•Seasonal commercial analysis of key items to be used as historical data when identifying key collection for the following season.•Organize and prepare content for bi-yearly VM seminars briefing Middle East regional team on VM strategy and guidelines.•Managing Model store setup in flagship with completion floor walk review with buyers, commercial team and CCO.•Worked closely with store design agencies and procurement team. Trialed new VM strategy of Mixing SUB- BRANDS •Management of regional VMS, setting of KPIS introduced VMKPIS inclusion for store managers and managers. •Deliver planograms or stores on site at a products level ensuring accuracy and maximizing the best of space per store.•Update planograms on a weekly basis ensuring that deleted items are monitored, and excess stocks are managed.•Daily ordering of required products to retail stores •assist in ensuring efficient stocks turn through re-allocation of stocks.•An understanding of the retail business % split of sales is essential and will impact on decisions made in a day-to-day one. •Analyze store sales on a weekly basis and suggest action, where appropriate, when targets / budgets are not met.•Working with the buying team to ensure weeks covers target are met and action plans created.•Creating solutions for excess / out – stocks items is key and will require working closely with other team members in space planning.

United Arab Emirates

Deliver and maintain excellent standards of visual merchandising, including in store and window seasonal themes, creating the visual annual calendar and executing displays and visual strategies.• Planning and managing store opening team. Management of the delivery of the Model Store strategy and process across fascia, working with Area VM managers on the best way to cascade, ensuring a high level of visual execution is achieved across all areas.• Train and developing the VM team and store teams on brand standards.• Manage development of creative and innovative Visual Merchandising solutions for the concept to maximize market share.• Conducting research base on lifestyle, trends, windows, floor set up, promotion and events with brand competitors. • Work with Marketing Team for the quarterly event & promotions to increase sales. Decides which artwork, collaterals and right materials needs to produce based on Principal standard.• Keeping up-to-date on competitor analysis as well as current and upcoming fashion trends across stores geographical footprint.• Produced a VM Manual and trained all staff and headquarters every quarter.• Worked closely with advertisement agencies and printers for events, promotions.• Co-ordinate with Buyers, Marketing, Store Operations, Projects in determining specific visual merchandising needs for conceptualization and design of Visual Merchandising solutions such as fixtures, image photos and point of sale materials.• Responsible about yearly budget and distributed by season.• Designed and assisted with all graphics in the stores and in their windows. • Creating appealing and eye-catching visual displays that lead the customer through the entire stores.• Building relationship with host brand.

Saudi Arabia

I responsible for 80 stores across of KSA • Planning and managing store opening team.• Manage development of creative and innovative Visual Merchandising solutions for the concept to maximize market share.• Conducting research base on lifestyle, trends, windows, floor set up, promotion and events with brand competitors.• Work with Marketing Team for the quarterly event & promotions to increase sales. Decides which artwork, collaterals and right materials needs to produce based on Principal standard.• Produce and allocate the right quantity for the Monthly Quarterly campaign includes: POS, signage’s, price points and props that align with the brand guidelines.• Responsible about yearly budget and distributed by season.• Sourcing materials and display elements such as props, accessories and store non trading requirements.• Prepare monthly plans to be executed.• Conduct monthly VM & SM Training and supervise them based on current guidelines across the brand.• Co-ordinate with Buyers, Marketing, Store Operations, Projects in determining specific visual merchandising needs for conceptualization and design of Visual Merchandising solutions such as fixtures, image photos and point of sale materials.

Dubai

Created the VM standards for the Retail Department, including 15 stores in the UAE. Brands included: Oakley, Rip curl, O’Neill, Tommy Bahama, and many others (www.alboommarine.com)• Created weekly/monthly window schemes for all stores.• Planned annual calendars/ budgets for the Visual Merchandising Department.• Creating branded visual merchandising packs to send to each branch of a store.• Produced a VM Manual and trained all staff and headquarters every quarterWorked closely with advertisement agencies and printers for events, promotions.• Designed and assisted with all graphics in the stores and in their windows.• Assisted in the design process and sourcing for store renovations and new store openings.• Work with Corporate Visual team to gather artistic direction and effectively communicate it, and interpret it within the region.• Place and track orders for all VM tools and window props for assigned stores.

Dubai

I used to be responsible of the in-store visual merchandising team for both ladies and men departments.• Producing design ideas for displays and developing floor plans, or following a company plan.• Creating special displays to promote a specific product or offer Drawing designs and plans by hand or computer.• Deciding how to use space and lighting creatively.• Making best use of a store's space and layout.• Setting up displays, dressing dummies and arranging screens, fabric and posters.• Sourcing display materials and hiring, borrowing or making props.• Making sure that prices and other required details can be seen.•Teaching sales staff how goods should be displayed.• Forecasting and researching new trends seasons ahead to implement direct sales as per global fashion cycle.

Dubai

Mainly I was responsible for the visual representation of the shop floor by maintaining high standards of visual proposition through use of new lines to continuously update and re-freshen the look of the store.• Analyze market and seasonal trends and place products relating to those elements at the forefront of the customers’ attention in order to maximize performance of product groups. • Visit competitors whenever possible to gain awareness on areas that Campers Village could use as opportunities or areas where there is overexposure. • Liaise with Manufacturers and Buyers with respect to new display units, signage, lighting, and props. • Organize and purchase items for visual displays as per Management. • Create themes within the store to correspond with store promotions, annual holidays, and seasonal changes. • Respond to requests by senior personnel for changes in displays and target areas accordingly. • Analyze core customer group in order to aim merchandising plans toward them; target key user groups. • Train staff in the correct “fronting up” of merchandise when performing an evening close-down. Establish a standard and a system for adhering to it. • Prepare an annual plan for Management in accordance with the company buying and marketing plans to fulfill seasonal criteria; with consideration to newly launched products, clearance items, and other special promotions as required.