Vanessa Vazquez Email & Phone Number

• Proven track record in managing automated campaigns, creating processes for efficient workflow, and optimizing lead generation.
• Managed end-to-end execution of 50+ automated campaigns, including submission, setup, and reporting, while developing processes to enhance marketing team efficiency and streamline operations, ensuring transparency and.
• Coordinate campaign kick-off calls to ensure stakeholders are aligned on main deliverables and top KPIs.
• Enable the continuous assessment and appraisal of engagement endeavors in order to leverage the insights for upcoming initiatives.
• Sustain vendor relationships and serve as SME for tools in Marketing tech stack. As well as provide Ad hoc team trainings.

Rosemont, IL

• Create and deploy segmented dynamic marketing campaigns through various touchpoints to retain a membership base of 39,000 and acquire annual goal of new members.
• Set up email nurture campaigns, A/B tests and capture results for monthly ROI reports during campaign cycle.
• Manage creative content calendar and monthly updates for direct mail membership invoice.
• Achieved 87% of member retention in 2020 generating over $21 million in revenue through agile marketing tactics.
• Exceeded membership acquisition goal by over 45.7% and the most Fellow member applications in the past 3 years.

Itasca, IL

Pre K-12 educational and trade publisher. Specializing in services, digital innovation and research. -Serve as main associate for all Chicago Public School accounts including contract pricing, quote adjustments and customer experience. -Took part in vendor fair to showcase our math program to customers against competing companies. -Part of team that.

Rosemont, IL

• In house recruiting for both consumer and business market research. Some industries including: technology, retail and healthcare.
• Often complimented for assuring that every respondent has a good experience during the initial questionnaire.
• Appointed to solely recruit and complete several focus groups. Groups normally consisting of 3 groups with 10 -15 respondents.
• Offered suggestions that helped the company increase recruiting.
• Serve as team member to accomplish an annual TV pilot season recruitment of 200+ respondents.

Greater Chicago Area

- Wrote article, Think before you click, on the Do’s and don’ts of applying for jobs online.- Sourced and updated candidate profiles using LinkedIn and other job sites.- Created PowerPoint presentation on career success. - Redesigned business cards, letterhead and Twitter page. - Managed company LinkedIn and Twitter company accounts, website maintenance.

Ba Communication And Media Studies, Mass Communication/Media Studies

Web Site Developer Certificate, Computer And Information Systems Security/Information Assurance

Marketing Analytics