Vanessa Vazquez Email & Phone Number

Proven track record in managing automated campaigns, creating processes for efficient workflow, and optimizing lead generation.• Managed end-to-end execution of 50+ automated campaigns, including submission, setup, and reporting, while developing processes to enhance marketing team efficiency and streamline operations, ensuring transparency and delivering post-campaign results to stakeholders.• Coordinate campaign kick-off calls to ensure stakeholders are aligned on main deliverables and top KPIs. • Enable the continuous assessment and appraisal of engagement endeavors in order to leverage the insights for upcoming initiatives.• Sustain vendor relationships and serve as SME for tools in Marketing tech stack. As well as provide Ad hoc team trainings.

Rosemont, Il

Create and deploy segmented dynamic marketing campaigns through various touchpoints to retain a membership base of 39,000 and acquire annual goal of new members.• Set up email nurture campaigns, A/B tests and capture results for monthly ROI reports during campaign cycle.• Manage creative content calendar and monthly updates for direct mail membership invoice.• Achieved 87% of member retention in 2020 generating over $21 million in revenue through agile marketing tactics. • Exceeded membership acquisition goal by over 45.7% and the most Fellow member applications in the past 3 years.

Itasca, Il

Pre K-12 educational and trade publisher. Specializing in services, digital innovation and research. -Serve as main associate for all Chicago Public School accounts including contract pricing, quote adjustments and customer experience. -Took part in vendor fair to showcase our math program to customers against competing companies. -Part of team that distributes sample materials to over 300 to New York City schools. -Assist sales representatives in providing price quotes for customers and large school districts generating a 1 million dollar sale.

Rosemont, Il

In house recruiting for both consumer and business market research. Some industries including: technology, retail and healthcare.•Often complimented for assuring that every respondent has a good experience during the initial questionnaire.• Appointed to solely recruit and complete several focus groups. Groups normally consisting of 3 groups with 10 -15 respondents. • Offered suggestions that helped the company increase recruiting. •Serve as team member to accomplish an annual TV pilot season recruitment of 200+ respondents.

Greater Chicago Area

- Wrote article, Think before you click, on the Do’s and don’ts of applying for jobs online.- Sourced and updated candidate profiles using LinkedIn and other job sites.- Created PowerPoint presentation on career success. - Redesigned business cards, letterhead and Twitter page. - Managed company LinkedIn and Twitter company accounts, website maintenance, and job postings for the company.

Ba Communication And Media Studies, Mass Communication/Media Studies

Web Site Developer Certificate, Computer And Information Systems Security/Information Assurance

Marketing Analytics