Vanessa Naa Ayeley Aryee (She/Her) Email & Phone Number

I am a results-driven market research professional experience in consumer research, project management, and client relations. I excel in planning and executing projects, demonstrated by leading initiatives in collaboration with Yandex partners from Russia, Cameroon, Côte d'Ivoire, Morocco, Zambia, and Senegal. Throughout my career, I have conducted numerous virtual and face-to-face focus group discussions and in-depth interviews with experts from various industries including finance, health, technology, real estate, FMCG, mining, and agriculture. These engagements have provided valuable insights for actionable strategies. I have analyzed consumer data and authored project reports for clients such as MTN Ghana, Diageo (Guinness Ghana Brewery Ltd.), Kimo Homes, the Central Securities Depository (Ghana) Limited, Ayoba, SNV, Activa, Fidelity, and KEK Insurance. My strong client relationship management and communication skills consistently deliver comprehensive and actionable recommendations based on research findings.My passion for creating positive social change was evident during my role as an assistant field research personnel for GIZ’s mid-term review of the COVID-19 pandemic management project. I was responsible for research operationalization, execution of Monitoring and Evaluation deliverables, and development of MEL reports and learnings.As a key research personnel for Market Research Projects for Green SNV SMEs in Ghana, I designed research instruments, conducted field data collection, analyzed data, and wrote reports for seven out of twelve market research assignments across various product categories. This work aimed to consolidate the vocational and technical capacity building already delivered by Green SNV.During my tenure with Youth Challenge International’s HerStart Project in Tamale, Northern Region of Ghana, I conducted mini project research on the “Prospects of Digital Marketing and the Gender Digital Divide in Ghana.” My contributions included valuable insights and recommendations for program development, secondary research on women's empowerment, green businesses, and social entrepreneurship. I collaborated with the research team to collect program data and interviews, ensuring accurate and compelling communication materials. Additionally, I supported the project’s media outreach activities, led community engagements with project beneficiaries and stakeholders, fostering connections and gathering feedback for program improvement.

Listed skills include Writing, Logistic Support, Information Technology, Social Media, and 36 others.