Vinh Nguyen Email & Phone Number

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

• Coached startups and small businesses in brand strategy through discussion of purpose, personality, values, competitors, positioning, and visuals.
• Designed the promotional graphic for direct mail and social media for the marketing campaign of Urban Art Syndicate’s annual Urban Decay show by; resulting in an unprecedented turnout of 1200+ visitor out of the.
• Spearheaded Workhouse Arts Center’s initial Brewfest marketing campaign, creating fun and unique collaterals including bottle opener pens, “around the world” themed beer passport with corresponding stamps, branded.
• Created branding and environmental design for Tackett's Mill Revitalization Efforts for Clearbrook Center of the Arts, turning an abandoned movie theater into Lake Ridge’s first thriving art center, with communal.

• Provided photography for Real Estate Agencies, Adspace Network, Lifestyle Brands, Weddings, Editorials, and Commerce.
• Directed lighting setup and execution for on-location and studio shoots.
• Tutored aspiring photographers on camera functions, visual storytelling, and photo editing software.
• Formed creative collaboration group for NOVA photographers that met weekly to discuss and execute personal projects.

• Led the revision and design strategy of the company’s website by conducting competitive analyses and site audits.
• Restructured website architecture based on research data, condensing a 40-page website into a cleaner 24-page structure.
• Modernized client facing WYSIWYG editor by incorporating an Agile framework and UX designprocess.
• Implemented and introduced the use of wire flow, resulting in higher levels of concept comprehensionand collaboration during design phases.
• Established and standardized CMS breakpoint guidelines, optimizing responsiveness as a key factorfor all future apps and widgets development to increase the marketability of the CMS software.
• Carried out user research, created personas, and facilitated extensive usability tests throughUserTesting.com to debug errors and verify ease of use, functionalities, and features for all targetedindustries.

• Internal Marketing
• Established an official branding guide for the company, raising global brand awareness and setting the standards for all future design work.
• Improved several of the company’s SEO keyword rankings to page 1 of Google through case studies, A/B testing, and strategic keyword research via Google Analytics, Moz, and Ahrefs platforms.
• Sourced local and online vendors for print and direct mail marketing campaigns, regulating print quality and cutting production costs by 30%.
• Created and updated business collaterals, including; brochures, flyers, stationaries, apparels, PPC ads, social media content, landing pages, web banners, infographics, promotional materials for tradeshows, video.
• Coordinated team building events with the local fire station, strengthening the company’s culture and CSR.Client Projects

• Designed website banners, online advertisements, promotional flyers, and tradeshow collaterals.

• Overhauled company’s prior photographic process from product setup, lighting, to processing; increasing sales and customer ratings, while eliminating high return volume due to photo inaccuracies.
• Photographed, edited, and cataloged new products for e-commerce and social media channels.
• Delegated operational tasks for junior members.

• Scanned, archived, and processed media for preservation and digital use.
• Established automatic preflighting process for incoming print jobs, reducing production time and print errors.
• QA prints for color accuracy and defects.
• Performed technical maintenance and calibration of the studio’s monitors and printers.

• Managed daily/weekly assignments of the company’s creative team and balanced the workload ofteam members according to strengths and weaknesses.
• Designed collaterals for in-house productions and business partners including Royal Caribbean, Viking, Disney, AMA, Globus, Princess Cruises, and Holland America.
• Worked with account executives to create client-tailored content.
• Created the visual guidelines for the company's 2016 annual conference based on a "Miami Vice" theme and implemented across all collaterals, including logo, e-mail, posters, flyers, brochures, and signage.