Michael Vogel Email & Phone Number

Houston, Texas, United States

Houston, Texas Area

Strategic marketing agency in The Woodlands, Texas with a long and successful track record of helping medium and large businesses reach their goals through brand development, marketing communications and inbound marketing strategy. Our services include: Web Design, Local and National Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Strategic Content Development, Photography and Video Production.•Lead an internal and external team focused on helping our clients develop and execute go-to-market (GTM) strategies that increase awareness and consideration across various customer segments-Focused on acquisition, retention and growth.•Help clients define value proposition and branding strategies that translate into a compelling communication focused on creating awareness, establishing differentiation and cementing consideration by their customers.•Establish and promote an evidence-based culture that ensures all communications, strategies and solutions are validated by customer insights and data.•Promote an ROI mentality across all marketing team members to maximize efficiency and effectiveness of all project and deliverables. •Identify opportunities to validate all strategic and tactical outputs by implementing test and learn system across all communications platforms.

Houston, Texas Area

Skilled promotions professional with an "out-of-the-box" mindset, dedicated to finding relevant ways to directly connect brands with customers at the ground level. Experienced in combining broad range of promotions strategies and tactics to maximize impressions, conversions and reach business goals, including: event sponsorships, activations, contests, sweepstakes, retailtainment, POS, couponing. •Develop and execute turnkey, strategic promotions plans for fortune 500 accounts. •Manage event sponsorships, activations, contests, sweepstakes, retail-tainment, POS, couponing.•Leverage key business insights, qualitative and quantitative research findings to create relevant campaigns that align with brand and business goals.•Plan and activate highly visible experiential campaigns, contests and giveaways in key markets.•Negotiate with event planners and media properties to maximize sponsorship benefits and added value.•Manage budget, activations, staffing and production activities for various successful campaigns.Provide regular coaching and performance feedback to staff.

Houston, Texas, United States

•Develop and execute omni channel commercial programs including catalog content, sales promotions and loyalty incentive programs, to deliver acquisition, penetration and retention targets.•Design & execute distributor and end user advertising, communications and lead generation strategies to drive results in market. •Build end customer segment specific sales collateral to highlight specific benefits and features of hero SKUs that support key business objectives. -•Create distributor SPIF programs, training and sales materials to highlight portfolio based on end user needs. •Leverage CRM data to create sales and marketing campaigns to support retention and new category penetration in current accounts. •Partner with Sales team to acquire data from channel partners and identify new customer opportunities for growth.•Drive distributor growth by analyzing category performance and customer evolution metrics. •Leverage distributor’s merchandising teams to identify gaps in current distribution.

Managua, Nicaragua

•Develop business plan for assigned territory that is consistent with company's sales plans, strategies and objectives.•Achieve quarterly sales goals within territory while adhering to all ethical sales practices and required regulations.•Develop pre-call planning strategy for key targets and conducts quality sales presentations to all targeted customers.•Develop positive and interactive relationships with peers, customers, and key stakeholders.•Responsible for ensuring high levels of call and field productivity.•Gather and utilize information from offices, pharmacists and others to develop and implement specific strategies for territory prescribers.•Leverage sample program, literature and other items to ensure physician awareness of Pfizer’s products, including specialty pharmaceuticals.•Pursue continuous learning and professional development on efficient sales, communication & product knowledge training.

Certificate, Graphic Design

Bachelors, Business Administration And Management, General