Vojtěch Potocký is a Head of Network at Leadgenia. They possess expertise in affiliate marketing, acount manager, marketing strategy, digital marketing, lead generation. They is proficient in Němčina and Angličtina.
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Head Of NetworkLeadgenia May 2024 - PresentHlavní Město Praha, Česko -
Senior Affiliate ManagerSkupina Srovnejto Sep 2023 - Apr 2024Hlavní Město Praha, ČeskoE2E responsible for the personal finance segment (loans and other financial products), planning and implementing business communication in performance marketing, especially in affiliate marketing and lead management. Managing the affiliate network eSpolupráce.cz, the market leader in credit loans with overlap to the insurance section (ePojisteni.cz), clearly defined execution of revenue and profit growth, prioritizing the team, approving key business activities and negotiating with key… Show more E2E responsible for the personal finance segment (loans and other financial products), planning and implementing business communication in performance marketing, especially in affiliate marketing and lead management. Managing the affiliate network eSpolupráce.cz, the market leader in credit loans with overlap to the insurance section (ePojisteni.cz), clearly defined execution of revenue and profit growth, prioritizing the team, approving key business activities and negotiating with key business partners in both B2B and B2C. I also continue to oversee the technical integration of active campaigns across banking and non-banking companies, data reporting and B2B/B2C billing. Communication and responsibility for data reporting entrusted to the Personal Finance department within the Srovnejto Group for top management. Show less -
Affiliate Marketing ManagerSkupina Srovnejto Sep 2019 - Aug 2023Hlavní Město Praha, Česko◾ Affiliate manager at Srovnejto a.s., a member of Bauer Media Group- Affiliate marketing mainly in the field of personal finance (financial services, insurance). Additional focus also on dating and gaming campaigns. Complete management of affiliate accounts of publishers and advertisers. - Responsible for the technical side of the affiliate network - implementation and management of HTTPS impression/iframe pixel or Postback URL (S2S) measurement methods. Campaign creation and… Show more ◾ Affiliate manager at Srovnejto a.s., a member of Bauer Media Group- Affiliate marketing mainly in the field of personal finance (financial services, insurance). Additional focus also on dating and gaming campaigns. Complete management of affiliate accounts of publishers and advertisers. - Responsible for the technical side of the affiliate network - implementation and management of HTTPS impression/iframe pixel or Postback URL (S2S) measurement methods. Campaign creation and execution, reporting and forecasting. Account manager for both the advertiser and publisher side. Management of more than ninety affiliate programs, including the largest banking entities in the Czech Republic such as Česká spořitelna, Raiffeisen Bank, Komerční banka or Equa bank. Among non-banking companies such as Zonky, Zaplo, Cofidis and others.- Communication within the affiliate team, but also across Srovnejto's product verticals - loans, insurance (car, life, travel, property), telco, energo and mortgages.- Preparation and distribution of company emails, notifications and newsletters, social media management (Facebook, Twitter), eAcademy blog management - creation of company blog content.- Acquisition of new affiliates and advertisers and finding new traffic sources, decision making about projects, market research and trend monitoring, forecasting trends and weekly/monthly reporting.- Reporting with a focus on campaign status processing, data handling, regular fraud reporting, invoicing. Responsible for steady growth in company revenue in parallel with maintaining set double digit margins.- Working with the fully customizable SaaS marketing platform TUNE (formerly HasOffers), Admitad, GetCake, Affise and other tools like Microsoft Office (primary Excel, PowerBI, Teams), ClickUp, SimilarWeb, Ahrefs or Mail Komplet. Show less -
Lead Generation - Affiliate ManagerElephant Orchestra, S.R.O. Sep 2019 - Sep 2020Hlavní Město Praha, Česká Republika◾ Affiliate manager at Elephant Orchestra s.r.o.- Affiliate marketing mainly in the area of financial services brokerage and lead generation with overlap into PPC and emailing. Additional focus also on dating and gaming campaigns. Customer account nurturing, implementation support, campaign creation and execution. Management of more than ninety affiliate programs, including the largest banking entities in the Czech Republic such as Česká spořitelna, Raiffeisen Bank, Komerční banka, Equa… Show more ◾ Affiliate manager at Elephant Orchestra s.r.o.- Affiliate marketing mainly in the area of financial services brokerage and lead generation with overlap into PPC and emailing. Additional focus also on dating and gaming campaigns. Customer account nurturing, implementation support, campaign creation and execution. Management of more than ninety affiliate programs, including the largest banking entities in the Czech Republic such as Česká spořitelna, Raiffeisen Bank, Komerční banka, Equa bank and Unicredit Bank. Among non-banking companies such as Zonky, Zaplo, Cofidis and others.- Preparation and distribution of corporate emails, notifications and newsletters, social network management (Facebook, Twitter), eAcademy blog management - creation of corporate blog content.- Active acquisition of new affiliates and advertisers, regular fraud reporting, market research and trend tracking, monthly reporting.- Working with fully customizable SaaS marketing platform HasOffers in ENG. Show less -
Service Delivery ManagerTurbanti La Trattoria Jun 2017 - Sep 2019Hlavní Město Praha, Česká Republika◾ Management of a small team (2-5 people) in the gastronomy sector. - Planning of effective logistic routes and time management. - Determining the scope of the delivery area according to historical results.- Acquiring new partners (companies), offering lunch delivery menus. - Scheduling shifts of employees under my responsibility.- Inventory, warehousing, accounting closings.
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Member Of The Management BoardEngineers Prague - Univerzitní Hokejový Tým Čvut, Vše A Čzu V Praze Jun 2016 - Sep 2019◾ Member of the board - Management of the Engineers Prague hockey team, a ULLH team under the Czech Hockey Association.- Participating in the running of the team, planning budgets for the next season. Meetings with the rectors of the three top universities (VŠE, ČZU, ČVUT). - Social media marketing, merchandise, content creation (posts, videos, photos). - Planning events, charity events and promotions for sponsors and partners of the club. -
Front Office ReceptionistFit Up! Černý Most Sep 2016 - Sep 2018Hlavní Město Praha, Česká Republika◾ Front Office Receptionist- First customer contact upon entering the fitness center, closing long term memberships, phone support. - Scheduling shifts of reception staff, accounting closures, stocking of goods.- Preparation and distribution of customer emails, social network management (Facebook, Twitter), - Active acquisition of new costumers, sales, weekly reporting and reports to the branch manager.
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Sales ManagerBernstein Bank Gmbh Oct 2016 - Sep 2017Hlavní Město Praha, Česká Republika◾ Sales ManagerCapital markets brokerage with a focus on forex, stock, commodities, cryptocurrencies and futures derivatives. Managing client portfolios, monitoring the latest market news (Bloomberg, CNBC). Active telemarketing, sales.Trades executed on the professional Metatrader4 platform with an attractive pricing model for clients.
Vojtěch Potocký Skills
Vojtěch Potocký Education Details
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Obchod A Podnikání S Technikou -
Spšse A Voš LiberecAutomatizace A Sdělovací Technika
Frequently Asked Questions about Vojtěch Potocký
What company does Vojtěch Potocký work for?
Vojtěch Potocký works for Leadgenia
What is Vojtěch Potocký's role at the current company?
Vojtěch Potocký's current role is Head of Network.
What schools did Vojtěch Potocký attend?
Vojtěch Potocký attended Česká Zemědělská Univerzita V Praze, Spšse A Voš Liberec.
What skills is Vojtěch Potocký known for?
Vojtěch Potocký has skills like Affiliate Marketing, Acount Manager, Marketing Strategy, Digital Marketing, Lead Generation.
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Vojtěch Potocký
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Vojtěch Potocký
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