Vojtěch Buřič Email & Phone Number

Hlavní Město Praha, Česko

- Developing and executing channel strategies aligned with marketing and business objectives, ensuring long-term revenue, volume, and gross margin targets for categories and channels- Supervising a team of three trade marketing managers- Collaborate on the development of trade marketing plans at both customer and brand levels.- Regularly analyzing the impact and risks of trade marketing plans and activities- Leading and collaborating on key strategic projects for channel development (Promo Excellence, Perfect Store, Activity Grid)- Leading cross-functional projects to ensure effective implementation of marketing, channel, and business strategies (Monthly Business Cycle)- Optimizing product portfolio across categories, including pricing strategy, promotional planning, space availability, and NPD (New Product Development) launches- Conducting regular visits to points of sale to ensure brand visibility, adherence to guidelines, and monitor competitor activities- Developing and implementing a tool to evaluate the effectiveness of activities, tailoring it for specific channels, and integrating findings into future strategies

Hlavní Město Praha, Česko

- Member for Extended Leadership Team- Responsibility for setting and executing the short and midterm trade marketing strategy of dedicated brands Domestos, Cif, Savo, Coccolino Care, Coccolino, Surf and OMO on respective channels&customers- Leading the team of six trade marketing managers- Integrating shopper, customer and channel insights to drive the category growth strategy and ensuring that the strategy is well deployed across customers and channels- Leading role in S&OP process and P&L shape, having responsibility for the forecast controlling category opportunities, risks and issues- Responsibility for channel strategy and business delivery ensuring sales teams operationalise the go-to-market plan to deliver the targets incl. defining gap closing activities based on analysing sell-in/out data- Pricing strategy into reality incl. price increase landing, competition monitoring and mini P&Ls of respective channels&customers- Development and execution of annual trade plans & strategy incl. monitoring, controlling, evaluating respective trade activities incl. BTL, innovations, portfolio, activation, promotions, budgeting, forecasting and POP activities- Full participation in Innovation Business Planning

Hlavní Město Praha, Česko

Hlavní Město Praha, Česká Republika

- Home Care Category for Czech Republic and Slovakia- Responsibility for the development of longterm and consistent marketing strategy of dedicated brands Coccolino Care, Savo, Coccolino, Surf, Seventh Generation and OMO.- Leading two brand managers and contributing to CEE laundry community within the category cluster- Responsibility for new brand launches in CRSR - Coccolino Care/Seventh Generation- CEE lead & coordinator for new Home Care brand development rollout- Contribution to yearly activity plans including the brand visions, major product launches & product mix, channelization, communication approach and strategic PR development- Responsibility for the pricing strategy and KPIs of the dedicated brand (market share, growth, profitability, turnover and other P&L variables)- Development of brand media communication and ATL & BTL campaigns (TVCs, digital, prints, OOH, in-store communication) in cooperation with media and customer marketing teams- Planning, management and controlling of marketing budget- Analysis of market data, competitors actions and performance of products- Brand development role - identifying new white spaces and working on new Fabclean & Fabcon brands to expand into new market niches- Daily cooperation with agencies (media, creative, digital, PR)

Hlavní Město Praha, Česká Republika

- Home Care Category for Czech Republic and Slovakia- Responsibility for the development of longterm and consistent marketing strategy of dedicated brands Savo and Domestos- Contribution to yearly activity plans including major product launches, strategic PR development, digital approach and brand activation master packs- Responsibility for the pricing strategy and KPIs of the dedicated brand (market share, growth, profitability, turnover and other P&L variables)- Development of brand media communication and campaigns (TVCs, digital, prints, OOH, in-store communication)- Planning, management and controlling of marketing budget- Analysis of market data, competitors actions and performance of products- Responsibility for Savo CEE projects development - Brand development of locar projects with Unilever factory- Daily cooperation with agencies (media, creative, digital, PR)- Responsibility for local purpose activation "Domestos pro školy a školky" (part of Unilever Sustainable Living Plan)

Warsaw, Masovian District, Poland

- Responsibility: "Professional Power Tools" product range in SEM region (Czech Republic, Poland and Slovakia)- Developing marketing&sales strategy based on the long-term trends marked out by business unit across different channels (Traditional Trade channel, Multiple channel, KAM channel, eKAM channel, Outbound)- Active participation in creation of a long-term business development strategy in order to increase sales effectiveness and visibility of the managed product range using suitable communication mix- Responsibility for KPIs of the dedicated product range, the pricing strategy and logistic planning- Planning, management and controlling of marketing budget- Responsibility for online campaigns and social media management to support brand through relevant online channels (targeted PPC banners, display media, FB carousel ads, price comparison websites)- B2C focus – planning and development of marketing POS materials, direct mailing, internet ads, product merchandising and point of purchase activities- Analysis of market data segment, competitors actions and performance of products, examining trends and preparing marketing and price reports- Support for local sales teams through effective communication and relevant implementation of promotional activities including BTL marketing communication- Responsibility for websites maintenance- Project management – „Sunrise Project“- Introduction of Professional Blue Power Tools into the multiple channel (predominantly DIY channel) a) Poland – Castorama, OBI, Bricoman b) Czech Republic – OBI, Bauhaus, Hornbach c) Slovakia – OBI, Bauhaus, Hornbach- Determination and planning of product portfolio- Planning and development of production of POS materials- Pricing strategy alignment in both sales channels- Sales forecasting

Warsaw, Masovian District, Poland

- Responsibility: "Power Tools Accessories" product range in SEM region (Czech Republic, Poland and Slovakia)- Promoted to Professional Power Tools in 10/2015*Details of job position described above*

Prague

- Ensure compliance with U.S. GAAP and company finance policies- Responsibility for revenue recognition, profit optimization and cash flow maximization of the financial projects- Accurate monitoring, controlling and reporting of various financial data (e.g., billings. revenues, payroll costs, expenses, contract margin)- Analyze the financial results and provide variance explanation (tracking actuals vs. forecast, billings vs. revenues, revenue reconciliations)- Participate in the planning and budgeting activities for business projects- Support managers in decision making process; business advisory services- Maintenance of project financials in SAP and in other pricing, forecasting and supportive tools- Control activities and support Audit teams- Month /Quarter and Year-end closing activities

Prague, Czech Republic

- Product and promotion planning- Controlling of target fulfilment based on KPIs- Process of products launches and innovations to the market- Pricing support and maintenance of price lists- Market and competitor analyses- Coordination of activities with sales team; Czech & Slovak markets sales support- Website maintenance - PR activities – creation and coordination with PR agencies- Regular reporting and evaluation of sales results intended for local and central management

Modletice, Prague

Administrative Work in Payroll & Marketing Department (Central Warehouse)

Ing., Science In International Business And Development

State Exam: Financial Management, International Economics, Law in International Business, International Marketing Diploma thesis.

Bc., Science In International Business And Development

State Exam: International Trade, International Business Operations Bachelor thesis: Specifications of the South African economy Defining.