I'm the lead product designer taking care of the entire design process.Responsibilities– Decision-making and active involvement in product strategy discussions.– Managing tasks and timelines.– Defining the direction of design efforts.– Delivering mockups and prototypes.– Supporting projects at all stages from concept to release.Contributions and Deliverables– Designed the entire dashboard from scratch.– Redesigned all wizards to improve usability and navigation, ensuring a smoother user experience (completion rate increased from 11.9% to 29.6%).– Redesigned a bunch of website pages, which greatly increased engagement in the recent months, and doubled impressions and brand awareness. Homepage CTA clicking increased from 2.4% to 4.3%.– Developed a UI kit that sped up the design process and ensured brand consistency.– Collaborated with closely related verticals to provide design support.– Implemented a design feedback loop, improving collaboration between the design, development, and marketing departments.Challenges and Achievements– Provided solutions that could work in conditions of limited resources (time, money, high load of other departments).– Ensured that design and technical aspects align.– Balanced aesthetic appeal with functional usability to deliver a delightful user experience.– Revamped the user experience, resulting in improved user satisfaction and increased engagement.– Proficiently managing end-to-end design processes, from decision-making and collaborative discussions to conceptualization and prototyping, with a focus on efficiency and independent delivery.– Regularly receiving positive feedback from team members on the results of my work, the entire design process and communication.

TBA

Responsibilities– Developed visually captivating and user-friendly websites for an online gaming skins marketplaces, each with distinct styles and structures.– Conducted in-depth market research and competitor analysis to deliver unique websites.– Engaged with clients to understand their expectations, requirements, and project constraints.– Developed site maps, website structures, UI libraries, and visual concepts.– Created high-fidelity prototypes showcasing seamless user experiences and component interactions.– Developed comprehensive educational guides aligning with the visual language and style of the respective websites.Achievements– Delivered visually stunning websites that captivated users while ensuring an enhanced user experience through intuitive UI designs that provided clear navigation and intuitive buying process.– Achieved a high rate of first-time design approval from clients (90% approval rate on the first submission with minor comments).– Streamlined the item discovery and purchasing process to drive business revenue and facilitate user satisfaction.

Startup 3. RPG habit tracker mobile app (3 months)Responsibilities: UX-research, wireframes, interactive prototypes, UX-writing.Achievements:- conducted research and developed design that was approved by product owner with only 1 kick-off in up to 2 months;- created a design that was approved from 1 time in 80% of cases;and created a non-punitive design with RPG-mechanics.Methods: competitor evaluation, desk research, interviews, online surveys, brainstorming, personas, CJM, User Flow, IA.Startup 2. Sleep marathon telegram bot (11 months)Responsibilities: UX-research, userflows, UX-writing, content management.Achievements:- designed the telegram bot from scratch, limited to existing developments;- conducted research and, based on its results, designed userflows of daily activities, reminders and execution control that helped users reach to the end;- designed support system and statystics flows that make achievements visible.Methods: competitor analysis, desk research, interviews, online surveys, brainstorming, personas, CJM, User Flow.Startup 1. News agregator telegram bot (1 year 1 month)Responsibilities: manage a team preparing news digests, conduct user surveys, redesign existed and add new user flows; restructure content and make it clearer.Achievements: - offered solutions that didn’t radically change functionality (main requirement);- designed onboarding userflow, which decreased the number of users who left at the first touch by 17% and support calls by 30%;- conducted research and, based on its results, restructured content of digests, added 4 categories which increased users’ lifetime from 30 to 56 days;- developed userflows with interactives, social mechanics and competitive elements, so avarage users’ activity increased from 11 to 21%.Tools: competitor analysis, desk research, interviews, online surveys, focus groups, brainstorming.

Responsibilities:- analyze trends and create a content plan;- find direct and indirect competitors, analyze them;- write sales and welcome texts for email newsletters, blog posts and advertisements;- design banners for social media, creatives for targeted advertising;- launch targeted advertising, edit advertising campaigns and analyze their results;- look for bloggers for advertising, coordinate and control the publication of advertising integrations.Achievements:- led 5 projects by my own;- for a year of work with a minimum budget, increased the number of subscribers by 2 times;- launched more than 20 advertising campaigns, controlled budget spending;- always met the deadlines for publishing and launching advertising campaigns.Methods & Tools: competitor analysis, desk research, surveys, quantitative and qualitative data analysis, Photoshop, Illustrator, Figma.

Responsibilities:- develop books and facsimiles, supervise all publication’s stages;- hold meetings and kick-offs with stakeholders;- assign tasks to contractors and supervise their work;- combine design ideas with technical capabilities;- prioritize tasks for the design team in the face of a fluent agenda.Achievements:- developed & managed 35+ projects with a team of up to 5 people;- revealed problems in the department’s work and offered solutions;- developed a training manual and knowledge base for new employees that helps them join the workflow in 1 month instead of 3 months;- developed layout rules that allowed designers to spend 1 day studying a new project instead of 3–5 days;- helped to implement kanban methodology, created instructions how to set tasks. The number of lost or overdue tasks decreased from 5 to 1%;- developed a system, thanks to which edits were made and checked 40% faster, the percentage of non-compliance decreased from 15 to 5%.Methods: competitor analysis, prototyping, project management, mentoring.