Volker Dressel Email and Phone Number
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I held numerous positions in the sorts, publishing, media and gaming industry in both marketing and PR in Germany and Europe over the last 20 years. I held the position of Chief Marketing Officer at global game developers Xyrality GMBH and Innogames. I had also held the position of Director of Marketing and Communications at Gamigo, one of the leading publishers of free-to-play online games and also spent several years as a senior manager at AOL where I was responsible for all media planning and buying across Germany. Spezialgebiete: App marketingMobil marketingAppstore Relationship MarketingBusiness DevelopmentBrand management,Games publishingGames marketingProduct marketingOnline marketingWeb developmentDigital Distribution
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Sporting Rock GmbhHamburg, Hh, De -
ClubmanagerHarvestehuder Thc Aug 2020 - Present -
Co-Founder And Chief Executive Officer Europe And AsiaMediaplier 2016 - Aug 2020Los Angeles, UsAt MEDIAPLIER we work with mobile app and game developers, digital-first brands and other companies seeking to build a customer base beyond standard user acquisition tactics.With teams in Los Angeles, Hamburg and in Berlin, we offer our services in the US, Brazil, Canada, and throughout Western Europe -
General ManagerQuaid Media Gmbh 2015 - 2017Berlin, DeAs the GM of Quaid Media I drive the marketing of mobile applications via TV on a performance base. We do have offices in Berlin, Hamburg und Los Angeles -
Cmo - Chief Marketing OfficerXyrality Gmbh 2013 - 2015Hamburg, DeResponsible for all kind of marketing, communication, licensing and business development -
Cmo - Chief Marketing OfficerInnogames Gmbh 2011 - 2013Hamburg, DeResponsible for all kind of marketing, communication and business development/media relationship -
Senior Director As FreelanceJust A Game 2011 - 2011Classic marketing disziplins, Business Spokesman, Business Development, CRM, Retention Marketing, Payment etc.
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Director Marketing & CommunicationsGamigo Ag / Axel Springer 2009 - 2011Hamburg, Demaking big games bigger!Director of Marketing and Communications for gamigo AGResponsibilities:Leading the marketing (SEM, SEO, CRM etc.), graphic design and PR departmentsControl of all gamigo's worldwide marketing and communication activities (TV, print, online, event and social media strategies)Development and implementation gamigo's brand in both the corporate and consumer realmOptimization of lead generation through continuous improvement and testing of advertising media, landing pages and the customer journeyControl of content management for all gamigo sites as well as the new gamigo portal.Development and implementation of gamigo's social media strategyStrategic and operational leadership of an international team (from and working across Europe, North America, Asia and beyond)Acquiring and liaising with new affiliate partnersManaging QA for consumer-facing projectsDevelopment and implementation of customer relationship management systemsConceptual analysis and preparation of market and competitor dataCreation of marketing-relevant forecast models and reportsControl of the marketing and communication budget -
Deputy Director Online And SalesBauer Media Kg 2007 - 2009Increase of revenues out of online sales and cross promotions and events
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Senior ManagerAol 2004 - 2007New York, Ny, UsBranding/Marketing Communications for AOL Germany and Alice/Hansenet Responsibilities:Media strategy and planning with a budget in the upper 8-figure regionLeading media planning and media buying agencies Managing all media buying (TV, print, out-of-home and online - including administering affiliate, SEM and SEO)Consumption and generation of non-trariff media assets Head of below-the-line activities at AOL and AliceCost-effective customer acquisitionManaging advertising effectiveness studiesCreative development for the company's DRTV campaignStrategic audience marketing communications for AOL including media planning with a focus on online (on a CPL basis) as well as developing ad material with an aim to improve the CTR - particularly with the launch of "AOL Freemail" in GermanyTraining of all marketing channels for compliance with our CI guidelines, the brand promise and values as well as monitoring all promotional materials to ensure these guidelines were adhered to.Head of pan-European media pitches (UK, France, Germany)German representative on the company's' 'International Naming Council'Advisor to PR and HR departmentsManagement responsibility for up to 6 people -
Direktor Sponsoring, Crosspromotion Und KommunikationVerlagsgruppe Milchstrasse Gmbh 2000 - 2004Management of all sponring measures of the publishing houseHead of cross-media marketing for the print house and Tomorrow Focus AGHead of external product communicationDirect report to the Chairman of the Management Board -
Director CommunicationsTm3 Tv (News Corporation) Company Spokesman 1999 - 2000Control of all corporate communications and branding including development and implementation of new PR and branding strategiesUpkeep and expansion of all press contactsIntroduction of measurable KPIs, supervision and monitoring in communicationDevelopment and implementation of internet and intranet sitesOrganization and carrying out press conferencesResponsible for the reorganization of the corporate communications department as well as the staffing in my area of responsibilityRepresentation of the station in all public eventsManagement responsibility for up to 11 people
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Senior Editor, Sports Chief And Head Of BrandTv Spielfilm (Milchstrasse Publishing Group) 1995 - 1999Brand positioning, brand strategy and development of its integration into communication channelsManagement of the "Jung von Matt" creative agency in coordination with the advertising departmentDevelopment and implementation of crossmedia communication and sports consultant to the TV unitHead of Sports and editor for sports, specials and cross-promotion as well as project manager and chief copy editor for "special topics"Responsible for staff development in the Sport, Cross-Promotion and Advertorial departmentsManagement responsibility for up to 15 people
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EditorTv Spielfilm (Milchstrasse Publishing Group) 1993 - 1995Responsible for all innovations, cross promotions
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EditorTv Spielfilm (Milchstrasse Publishing Group) 1992 - 1993Responsible for sports, technology and games as well as recruiting for new job posts in area of responsibility
Volker Dressel Skills
Volker Dressel Education Details
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Abroad At The University Of St. PetersburgPolitical Science -
The Universities Of Marburg And HamburgPolitical Science -
School Exchange, Aston Comprehensive School
Frequently Asked Questions about Volker Dressel
What company does Volker Dressel work for?
Volker Dressel works for Sporting Rock Gmbh
What is Volker Dressel's role at the current company?
Volker Dressel's current role is Working in a fantastic professional sports environment.
What is Volker Dressel's email address?
Volker Dressel's email address is vo****@****ail.com
What is Volker Dressel's direct phone number?
Volker Dressel's direct phone number is 49 40788 *****
What schools did Volker Dressel attend?
Volker Dressel attended Abroad At The University Of St. Petersburg, The Universities Of Marburg And Hamburg, School Exchange, Aston Comprehensive School.
What are some of Volker Dressel's interests?
Volker Dressel has interest in Social Services, Children, Civil Rights And Social Action, Politics, Environment, Education, Poverty Alleviation, Human Rights, Animal Welfare.
What skills is Volker Dressel known for?
Volker Dressel has skills like App Marketing, Mobile Marketing, Brand Management, Games Publishing, Computer Games, Mobile Games, Performance Management, Public Relations, Public Speaking, Marketing Communications, Corporate Communications, Corporate Branding.
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