Volker Dressel Email & Phone Number

Hamburg, Hh, De

Los Angeles, Us

At MEDIAPLIER we work with mobile app and game developers, digital-first brands and other companies seeking to build a customer base beyond standard user acquisition tactics.With teams in Los Angeles, Hamburg and in Berlin, we offer our services in the US, Brazil, Canada, and throughout Western Europe

Berlin, De

As the GM of Quaid Media I drive the marketing of mobile applications via TV on a performance base. We do have offices in Berlin, Hamburg und Los Angeles

Hamburg, De

Responsible for all kind of marketing, communication, licensing and business development

Hamburg, De

Responsible for all kind of marketing, communication and business development/media relationship

Classic marketing disziplins, Business Spokesman, Business Development, CRM, Retention Marketing, Payment etc.

Hamburg, De

making big games bigger!Director of Marketing and Communications for gamigo AGResponsibilities:Leading the marketing (SEM, SEO, CRM etc.), graphic design and PR departmentsControl of all gamigo's worldwide marketing and communication activities (TV, print, online, event and social media strategies)Development and implementation gamigo's brand in both the corporate and consumer realmOptimization of lead generation through continuous improvement and testing of advertising media, landing pages and the customer journeyControl of content management for all gamigo sites as well as the new gamigo portal.Development and implementation of gamigo's social media strategyStrategic and operational leadership of an international team (from and working across Europe, North America, Asia and beyond)Acquiring and liaising with new affiliate partnersManaging QA for consumer-facing projectsDevelopment and implementation of customer relationship management systemsConceptual analysis and preparation of market and competitor dataCreation of marketing-relevant forecast models and reportsControl of the marketing and communication budget

Increase of revenues out of online sales and cross promotions and events

New York, Ny, Us

Branding/Marketing Communications for AOL Germany and Alice/Hansenet Responsibilities:Media strategy and planning with a budget in the upper 8-figure regionLeading media planning and media buying agencies Managing all media buying (TV, print, out-of-home and online - including administering affiliate, SEM and SEO)Consumption and generation of non-trariff media assets Head of below-the-line activities at AOL and AliceCost-effective customer acquisitionManaging advertising effectiveness studiesCreative development for the company's DRTV campaignStrategic audience marketing communications for AOL including media planning with a focus on online (on a CPL basis) as well as developing ad material with an aim to improve the CTR - particularly with the launch of "AOL Freemail" in GermanyTraining of all marketing channels for compliance with our CI guidelines, the brand promise and values as well as monitoring all promotional materials to ensure these guidelines were adhered to.Head of pan-European media pitches (UK, France, Germany)German representative on the company's' 'International Naming Council'Advisor to PR and HR departmentsManagement responsibility for up to 6 people

Management of all sponring measures of the publishing houseHead of cross-media marketing for the print house and Tomorrow Focus AGHead of external product communicationDirect report to the Chairman of the Management Board

Control of all corporate communications and branding including development and implementation of new PR and branding strategiesUpkeep and expansion of all press contactsIntroduction of measurable KPIs, supervision and monitoring in communicationDevelopment and implementation of internet and intranet sitesOrganization and carrying out press conferencesResponsible for the reorganization of the corporate communications department as well as the staffing in my area of responsibilityRepresentation of the station in all public eventsManagement responsibility for up to 11 people

Brand positioning, brand strategy and development of its integration into communication channelsManagement of the "Jung von Matt" creative agency in coordination with the advertising departmentDevelopment and implementation of crossmedia communication and sports consultant to the TV unitHead of Sports and editor for sports, specials and cross-promotion as well as project manager and chief copy editor for "special topics"Responsible for staff development in the Sport, Cross-Promotion and Advertorial departmentsManagement responsibility for up to 15 people

Responsible for all innovations, cross promotions

Responsible for sports, technology and games as well as recruiting for new job posts in area of responsibility

Diplom, Political Science

A Diploma, Political Science

Education record