Volker Dressel

Volker Dressel Email and Phone Number

Working in a fantastic professional sports environment @ Sporting Rock GmbH
Hamburg, HH, DE
Volker Dressel's Location
Hamburg, Hamburg, Germany, Germany
Volker Dressel's Contact Details

Volker Dressel work email

Volker Dressel personal email

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About Volker Dressel

I held numerous positions in the sorts, publishing, media and gaming industry in both marketing and PR in Germany and Europe over the last 20 years. I held the position of Chief Marketing Officer at global game developers Xyrality GMBH and Innogames. I had also held the position of Director of Marketing and Communications at Gamigo, one of the leading publishers of free-to-play online games and also spent several years as a senior manager at AOL where I was responsible for all media planning and buying across Germany. Spezialgebiete: App marketingMobil marketingAppstore Relationship MarketingBusiness DevelopmentBrand management,Games publishingGames marketingProduct marketingOnline marketingWeb developmentDigital Distribution

Volker Dressel's Current Company Details
Sporting Rock GmbH

Sporting Rock Gmbh

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Working in a fantastic professional sports environment
Hamburg, HH, DE
Volker Dressel Work Experience Details
  • Sporting Rock Gmbh
    Sporting Rock Gmbh
    Hamburg, Hh, De
  • Harvestehuder Thc
    Clubmanager
    Harvestehuder Thc Aug 2020 - Present
  • Mediaplier
    Co-Founder And Chief Executive Officer Europe And Asia
    Mediaplier 2016 - Aug 2020
    Los Angeles, Us
    At MEDIAPLIER we work with mobile app and game developers, digital-first brands and other companies seeking to build a customer base beyond standard user acquisition tactics.With teams in Los Angeles, Hamburg and in Berlin, we offer our services in the US, Brazil, Canada, and throughout Western Europe
  • Quaid Media Gmbh
    General Manager
    Quaid Media Gmbh 2015 - 2017
    Berlin, De
    As the GM of Quaid Media I drive the marketing of mobile applications via TV on a performance base. We do have offices in Berlin, Hamburg und Los Angeles
  • Xyrality Gmbh
    Cmo - Chief Marketing Officer
    Xyrality Gmbh 2013 - 2015
    Hamburg, De
    Responsible for all kind of marketing, communication, licensing and business development
  • Innogames Gmbh
    Cmo - Chief Marketing Officer
    Innogames Gmbh 2011 - 2013
    Hamburg, De
    Responsible for all kind of marketing, communication and business development/media relationship
  • Just A Game
    Senior Director As Freelance
    Just A Game 2011 - 2011
    Classic marketing disziplins, Business Spokesman, Business Development, CRM, Retention Marketing, Payment etc.
  • Gamigo Ag /  Axel Springer
    Director Marketing & Communications
    Gamigo Ag / Axel Springer 2009 - 2011
    Hamburg, De
    making big games bigger!Director of Marketing and Communications for gamigo AGResponsibilities:Leading the marketing (SEM, SEO, CRM etc.), graphic design and PR departmentsControl of all gamigo's worldwide marketing and communication activities (TV, print, online, event and social media strategies)Development and implementation gamigo's brand in both the corporate and consumer realmOptimization of lead generation through continuous improvement and testing of advertising media, landing pages and the customer journeyControl of content management for all gamigo sites as well as the new gamigo portal.Development and implementation of gamigo's social media strategyStrategic and operational leadership of an international team (from and working across Europe, North America, Asia and beyond)Acquiring and liaising with new affiliate partnersManaging QA for consumer-facing projectsDevelopment and implementation of customer relationship management systemsConceptual analysis and preparation of market and competitor dataCreation of marketing-relevant forecast models and reportsControl of the marketing and communication budget
  • Bauer Media Kg
    Deputy Director Online And Sales
    Bauer Media Kg 2007 - 2009
    Increase of revenues out of online sales and cross promotions and events
  • Aol
    Senior Manager
    Aol 2004 - 2007
    New York, Ny, Us
    Branding/Marketing Communications for AOL Germany and Alice/Hansenet Responsibilities:Media strategy and planning with a budget in the upper 8-figure regionLeading media planning and media buying agencies Managing all media buying (TV, print, out-of-home and online - including administering affiliate, SEM and SEO)Consumption and generation of non-trariff media assets Head of below-the-line activities at AOL and AliceCost-effective customer acquisitionManaging advertising effectiveness studiesCreative development for the company's DRTV campaignStrategic audience marketing communications for AOL including media planning with a focus on online (on a CPL basis) as well as developing ad material with an aim to improve the CTR - particularly with the launch of "AOL Freemail" in GermanyTraining of all marketing channels for compliance with our CI guidelines, the brand promise and values as well as monitoring all promotional materials to ensure these guidelines were adhered to.Head of pan-European media pitches (UK, France, Germany)German representative on the company's' 'International Naming Council'Advisor to PR and HR departmentsManagement responsibility for up to 6 people
  • Verlagsgruppe Milchstrasse Gmbh
    Direktor Sponsoring, Crosspromotion Und Kommunikation
    Verlagsgruppe Milchstrasse Gmbh 2000 - 2004
    Management of all sponring measures of the publishing houseHead of cross-media marketing for the print house and Tomorrow Focus AGHead of external product communicationDirect report to the Chairman of the Management Board
  • Tm3 Tv (News Corporation) Company Spokesman
    Director Communications
    Tm3 Tv (News Corporation) Company Spokesman 1999 - 2000
    Control of all corporate communications and branding including development and implementation of new PR and branding strategiesUpkeep and expansion of all press contactsIntroduction of measurable KPIs, supervision and monitoring in communicationDevelopment and implementation of internet and intranet sitesOrganization and carrying out press conferencesResponsible for the reorganization of the corporate communications department as well as the staffing in my area of responsibilityRepresentation of the station in all public eventsManagement responsibility for up to 11 people
  • Tv Spielfilm (Milchstrasse Publishing Group)
    Senior Editor, Sports Chief And Head Of Brand
    Tv Spielfilm (Milchstrasse Publishing Group) 1995 - 1999
    Brand positioning, brand strategy and development of its integration into communication channelsManagement of the "Jung von Matt" creative agency in coordination with the advertising departmentDevelopment and implementation of crossmedia communication and sports consultant to the TV unitHead of Sports and editor for sports, specials and cross-promotion as well as project manager and chief copy editor for "special topics"Responsible for staff development in the Sport, Cross-Promotion and Advertorial departmentsManagement responsibility for up to 15 people
  • Tv Spielfilm (Milchstrasse Publishing Group)
    Editor
    Tv Spielfilm (Milchstrasse Publishing Group) 1993 - 1995
    Responsible for all innovations, cross promotions
  • Tv Spielfilm (Milchstrasse Publishing Group)
    Editor
    Tv Spielfilm (Milchstrasse Publishing Group) 1992 - 1993
    Responsible for sports, technology and games as well as recruiting for new job posts in area of responsibility

Volker Dressel Skills

App Marketing Mobile Marketing Brand Management Games Publishing Computer Games Mobile Games Performance Management Public Relations Public Speaking Marketing Communications Corporate Communications Corporate Branding Social Media Social Media Marketing Business Development Digitale Medien Digitales Marketing Handyspiele Marketingkommunikation Marketing Marketingstrategie Mobiles Marketing Online Marketing Onlinewerbung Seo Strategisches Management Strategy Unternehmenskommunikation Werbung Online Marketing Digital Media Suchmaschinenoptimierung Advertising Videospiele Management Marketing Strategy Digital Marketing Mobile Devices

Volker Dressel Education Details

  • Abroad At The University Of St. Petersburg
    Abroad At The University Of St. Petersburg
    Political Science
  • The Universities Of Marburg And Hamburg
    The Universities Of Marburg And Hamburg
    Political Science
  • School Exchange, Aston Comprehensive School
    School Exchange, Aston Comprehensive School

Frequently Asked Questions about Volker Dressel

What company does Volker Dressel work for?

Volker Dressel works for Sporting Rock Gmbh

What is Volker Dressel's role at the current company?

Volker Dressel's current role is Working in a fantastic professional sports environment.

What is Volker Dressel's email address?

Volker Dressel's email address is vo****@****ail.com

What is Volker Dressel's direct phone number?

Volker Dressel's direct phone number is 49 40788 *****

What schools did Volker Dressel attend?

Volker Dressel attended Abroad At The University Of St. Petersburg, The Universities Of Marburg And Hamburg, School Exchange, Aston Comprehensive School.

What are some of Volker Dressel's interests?

Volker Dressel has interest in Social Services, Children, Civil Rights And Social Action, Politics, Environment, Education, Poverty Alleviation, Human Rights, Animal Welfare.

What skills is Volker Dressel known for?

Volker Dressel has skills like App Marketing, Mobile Marketing, Brand Management, Games Publishing, Computer Games, Mobile Games, Performance Management, Public Relations, Public Speaking, Marketing Communications, Corporate Communications, Corporate Branding.

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