• Defined product roadmap by addressing customer pain points and aligning with business goals.• Developed impactful solutions for seamless user experiences, owning the entire development cycle.• Collaborated cross-functionally with leadership, engineers, data analysts, marketing, operations, CS. • Effectively managed competing priorities between customer needs, business and internal stakeholders.• Established metrics for feature launches, measured post-launch success, and iterated for improvement.

Assisted clients in getting on track with marketing. Conducted customer and market research, developed go-to-market strategies, and launched landing pages and advertising campaigns for clients across North America, Canada, and Europe.

• Implemented communication strategy for Yandex web browser (desktop & mobile).• Launched impactful brand campaigns (TV, OOH) for desktop and mobile apps.• Led the International Performance Team across Ukraine, Belarus, Turkey, Kazakhstan.• Executed numerous successful advertising campaigns through paid channels.• Tracked KPIs to gauge advertising campaign and product performance.• Introduced a marketing automation system for weekly landing page production.• Managed annual budgets for brand and performance advertising campaigns.• Orchestrated the creation and launch of new websites during a comprehensive redesign.• Effectively led both local and international remote teams.

• Pioneered a new section of art-house movies, effectively attracting a younger target audience.• Managed the redesign and successful relaunch of Ukraine's first mobile news application.• Spearheaded the development and launch of exclusive commercial projects.• Executed various impactful promotional campaigns to boost brand visibility.• Coordinated project teams of developers, UI/UX specialists, and SEO managers.• Facilitated collaborations with major events in Kyiv, Mercedes-Benz Kyiv Fashion Days, and UFW.• Directed online video broadcasts featuring celebrities and politicians for engaging content.

• Managed the brand's social media channels and communicated with subscribers• Coordinated UGC for the «I’m a Reporter» section, communicated with creators and sponsors• Launched advertisers' content on the website: branding, banners, teasers, pop-ups, informers