Dmitrii Volkov Email & Phone Number

Conducted customer researches, made analysis of acquisition channels and aarrr funnel, realise core pains of customers, formulated decisions and put them into product design, tested some ideas, reconfigured website, based on values run ad companies which resulted in x3 increase in revenue for 3 monthsProduct marketing - launched new acquisition channels (Paid search, marketplaces), that result in 3,4 times acquisition growth that gave x2.5 increase of revenue maintaining the margin level;- built a new digital strategy with the goal x5 by the end of the year.Product management - implemented multichannel analytics with calltracking, found profitable channels and widen budget to this channels. As result growth 48% via marketplaces;- developed unit economics model for each channel (found key metrics for sharp growth – conversion and traffic);- conducted customer surveys, reconfigured landing pages (define value, added lead forms) that result in 63% conversion growth;- redesigned cards of goods with values for marketplaces which increase conversion to the card of goods by 35%;- developed road map for new website;- develop b2b and dealer/agent network strategy;As a result x2.5 revenue growth in 4 month.People management - hired a team of marketing (3 people);- managed team of developers(2 people).

Generated additional margin for business through development of 2 digital products and setting up of 2 more products. Designed digital sales strategy. Was responsible for website product building and optimization, dealer web-application building and optimization, configuring integrations, growing customer base and customer satisfaction. Described digital customer journey and identified the key factors affecting revenue flow. As a result 4x increase in revenue for 3 years despite the pandemic.Product management- built Consumer Journey Map As Is and To Be with new digital products and consumer services, which helped to explore consumer experience and get consumer insights;- established processes that allowed to create 2 digital products from scratch, release features faster for 2 existing digital products and developed the prompt feedback system from users and buyers;- implemented new website design and UI with increased conversion rate by 2.3 times, number b2c sales increased by 270% in 3 years;- launched a web-application for dealers with automatic billing system from scratch and reached 33% of of all b2b sales through digital channels only;To sum up the volume of sales through digital channels amounted to 50% of all sales in 2022 (from 0 in 2019).People management- interacted with c-level, teams of developers, sales and marketing department; - managed 3 cross-functional development teams with a total of 10 people (ux/ui designer, developers, qa, project manager);Created teams from scratch, hired and developed. Annual staff turnover 10%.

Was responsible for marketing campaigns, developed and realised omni-channel strategy. Described digital customer journey and identified the key factors affecting revenue flow. As a result 4x increase in revenue for 3 years despite the pandemic.Product marketing- built and approved by owners a new digital strategy and roadmap for 3 year implementing omni-channel experience and managing sales growth. (new channels of acquisition, growth retention through CDP platform, range expansion, the average check growth);- developed brand platform for 4 brands, which increased brand awareness among the target audience by 30%;- increased volume of leads 5Х by implementing new acquisition channels (SEM, SMM, Google, Facebook, Telegram) and reconfiguring existing ones (Paid Search);-launched NPS and SCI scoring tracking integrated across all business functions and CRM, which led to increase customer satisfaction level to 98 score (NPS);-configured and integrated CRM, ERP and all touch points into a single system, as result the conversion rate increase from lead to order reached 40%;- formed positive image of the company on the Internet. The average score of feedback services (Google, Yandex and other) was 4.8 points.People management- transformated corporate culture, conducted surveys as is and build to be corporate strategy considering the interests of all stakeholders;- interacted with c-level, teams of developers, sales and marketing department; - managed cross-functional marketing team a total of 10 people (paid search, sem, fb/inst target ads, smm, crm, cx, trademarketing, graphic designer, content manager, foto-video operator);Created teams from scratch, hired and developed. Annual staff turnover 10%.

Москва, Россия

Created a working product model: conducted customer surveys, market analysis, formulated project budget, organised idea testing and MVP launch. Developed customer acquisition system from the ground. As a result, we reached the turnover more than $300,000 in revenue within one year from scratch.Product marketing- Developed marketing strategy and set up digital marketing campaigns (paid search google, yandex, target ads -facebook, instagram, smm);- The marketing team of 4 members was build from scratch;- A marketing and sales system was setup. The turnover has reached 300 000$ in first year. Revenue Growth was about 15% per month;- ROMI in digital media channel increased by 250%;- Formed positive image of the company in the Internet. The average score of feedback services (Google, Yandex and other) was 4.5 points.Product management- created development team of 3 people (web designer, developers);- conducted customers surveys and ux-tests.

Ux-Researcher

Doctor Of Philosophy - Phd, Marketing Management

Activities and Societies: Startups, coaching.Customer satisfaction with government targeted programs.

Master'S Degree, International Marketing

Activities and Societies: Three times Potanin scholarship holder, Rosbank scholarship holder.