Product Management and User Experience:- Conducted JobsToBeDone (JTBD) / Customer Development interviews to identify primary jobs and target audience segments.- Reduced program uninstallation rate by 24 p.p.- Optimized subscription upgrade pricing through A/B tests.Team Building and Process Optimization:- Built a strong product team (developer, team lead, QA, designer).- Standardized processes, launched a sprint system, and implemented weekly reporting.- Prioritized backlog and documented principles.Reporting and Documentation:- Automated post-survey reports with Google Script.- Introduced dynamic product documentation on ActiveCollab.Marketing and Promotions:- Organized the first seasonal promotion involving all company products.

- Implemented and streamlined Agile framework thus increasing the speed of product delivery of the team- Developed Digital Transformation Strategy and led the execution of it- Created and launched several key Power BI dashboards, that had different sources of data: digital commerce, retail audit (Nielsen), internal sales and financial data- Recruited several new team members to strengthen the team according to current market and environment challenges

• Reduced time for production of reporting dashboards from 1 week to 2-3 hours by migrating internal and Nielsen data-processing tools from Excel to self-written VBA- and Python-based solution• Created and maintained Price Segmentation and Customer Clustering Python-based solution, moving to more precise data-based decision making as well as keeping the data updated more frequently (monthly vs half-annual updates)• Delivered 25+ regular insights presentations in 5 months to local C-level as well as global BU leaders and Marketing, Sales and Procurement department leaders with exceptional feedback • Developed actionable distribution plan for key brands (Fruttis and Nezhniy) based on market environment data insights, resulting in doubling monthly new product launches distribution• Created Power BI dashboarding tool from scratch for Marketing and Finance team, based on Nielsen and internal data

• Achieved 90-150% revenue growth annually for Neuro Research Insights division in Russia, having established fruitful partnerships with new and existing clients (leading regional and global FMCG players)• Delivered actionable feedback on more than 50 clients’ brand / ad campaigns based on prospective customers’ measured neuro reactions, improving resonance and brand loyalty of Digital and TV advertisement campaigns• Popularized consumer NeuroScience approach and benefits through presentations at more than 20 industry conferences, guest lectures and courses at MGIMO-University, HSE, RUDN and MGLU

• Brought in more than 20 new clients by establishing new approach to Company's Business Development through persuasive selling process and clients’ portfolio white space analysis• Grew revenue of the branch by 23% within one year by extending cooperation with clients through new projects and services such as Digital Path to Purchase, Marketing Mix Modeling and others

• Prepared and presented to C-suite clients (Marketing Directors and CEOs) more than 20 analytical reports, category overviews and other value-adding analyses addressing business issues based on the Retail Audit data• Recruited more than 12 new clients and further promoted Nielsen services among existing ones

Service assigned and new accounts and develop relations with them with the support ofAccount Managers/Group Client Business Partner.Develop Client Briefing Documents for all handled accounts.Manage day to day client requests.Maintain sales administration procedures.

• Achieved regular yearly revenue growth of about 15-20% by creating development plans concerning pricing, shelving and promo activities (and analyze effectiveness of such) for retail stores• Managed a team of 10-12 people on a regular and project basis• Developed VBA analysis tools that helped execute fund planning more effectively and forecast the results based on other clients’ data