Setting the strategic direction for Assisted Living communities by designing, developing, communicating, and implementing progressive revenue generating programs framed by public policy.Built and maintained relationships with key contacts at potential clients, consulting organizations and partners in order to access new opportunities.Improved resident satisfaction scores by 25% through the implementation of enhanced wellness programs and staff training, utilizing CRM software to track and manage feedback.

Led value strategy, and product marketing for key brands within the B2B chemicals and building materials space. Tactics included product development, go-to-market, UX design, campaign development, advertising, and digital experiential methods.-Interpreted consumer insights to drive competitive differentiation & customer value in the Go-to-Market Process-Defined target customer for category & product-Defined product positioning & core messaging-Define category & product marketing strategy, objectives, goals, KPIs based on business & category strategy-Developed master brief for messaging/campaign platform, connecting to consumer insights-Synthesized multiple consumer and program data streams into practical insights-Quantified business potential from various consumer targets through voice of customer

Audited programs and marketing vehicles to reduce expenditure a d maximize growth opportunities.Developed various financial and capacity models for product lines and global markets.

Led market research across healthcare markets to build and enhance product.

Created strategies for reduced expenditures and enhanced employee culture through organizational development.

Scrutinized financial and operations models. Managed the day-to-day operations of a satellite office, which consisted of a team with over 35 staff personnel.

Grew customer base through grassroots marketing and advertising

Crafted and led grassroots marketing and promotional activities to heighten customers experience.