Mai Vo

Mai Vo Email and Phone Number

Insights Manager at Hasbro @ Hasbro
pawtucket, rhode island, united states
Mai Vo's Location
Sydney, New South Wales, Australia, Australia
Mai Vo's Contact Details

Mai Vo personal email

n/a
About Mai Vo

I am an experienced Research Manager with 10 years experience in consumer research in both agency and client-side roles, with a demonstrated history in the entertainment industry. I am skilled in Market Research across both Quantitative and Qualitative Methodologies, Data Storytelling, Survey Design, Advertising Research and Project Management. I am a strong research professional with a Bachelor of Economics focused in Marketing and Econometrics from University of Sydney.

Mai Vo's Current Company Details
Hasbro

Hasbro

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Insights Manager at Hasbro
pawtucket, rhode island, united states
Website:
hasbro.com
Employees:
7430
Mai Vo Work Experience Details
  • Hasbro
    Insights Manager
    Hasbro Oct 2021 - Present
    Macquarie Park, New South Wales, Australia
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  • Sydney Water
    Customer Research Specialist
    Sydney Water Jul 2020 - Oct 2021
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  • The Walt Disney Company
    Research Manager
    The Walt Disney Company Mar 2019 - Mar 2020
    Sydney, New South Wales, Australia
    As a Research Manager at TWDC, I was responsible for being the voice of the consumer that brought the internal stakeholders closer to the end-customer through quantitative and qualitative research. I created reports that told compelling stories through the integration of custom and tracking research with sales and syndicated data to present insights with actionable outcomes. My role supported internal teams by providing relevant and target audience-specific data to illustrate business opportunities for external pitches. I managed the tracking and bespoke research projects across the business, and fostered collaborative partnerships with internal and external stakeholders that ensured projects were set up for success from study design through to the final debrief.
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  • The Walt Disney Company
    Research Executive
    The Walt Disney Company Jul 2016 - Mar 2019
    Sydney, New South Wales, Australia
    As a Research Executive, I supported the Senior Research Manager across all research projects - I coordinated live projects and liaised daily with external partners, managed internal teams' data requests, checked reports for accuracy and story flow, as well as integrated research data with digital, box office, audience measurement and sales data to create custom reports for the business.
  • Ipsos Australia
    Senior Account Executive
    Ipsos Australia Apr 2015 - Jun 2016
    Sydney, New South Wales, Australia
    As a Senior Account Executive, I was the main point of contact for the client and was involved in the study design across multiple accounts. I was responsible for the creation of reports - from charting slides, to analysing data to reveal what the research findings had uncovered, to discovering what the overarching story was and ultimately pulling the report together to find what the suitable recommendations were to put forward to the client. I managed questionnaire changes, which included negotiating with the client on survey length to avoid respondent fatigue, to recommending appropriate ways of questioning to ensure the data quality of responses. I also managed a direct report and was responsible for their training and development within the team.
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  • Ipsos Australia
    Account Executive
    Ipsos Australia Jul 2013 - Apr 2015
    Sydney, New South Wales, Australia
    As an Account Executive, I took on more responsibility with the daily project management of accounts. I had a stronger level of involvement in report preparation, including charting more complex datasets and running advanced statistical analysis, such as drivers analysis, as well as being more involved in the 'tell a story' process.
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  • Ipsos Australia
    Research Executive
    Ipsos Australia Sep 2011 - Jul 2013
    Sydney, New South Wales, Australia
    As a Research Executive, I supported the Account Executive/Manager by monitoring daily fieldwork progress and liaised with the data processing teams to ensure timely and correct data delivery. I managed questionnaire changes and stimulus preparation and was responsible for charted reports and ensured that all data that included was checked for accuracy.
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Mai Vo Skills

Advertising Research Survey Design Questionnaire Design Microsoft Office Brand Equity Data Analysis Quantitative Research Fmcg Market Research Microsoft Excel Primary Research Advertising Segmentation Marketing Research Consumer Behaviour

Mai Vo Education Details

Frequently Asked Questions about Mai Vo

What company does Mai Vo work for?

Mai Vo works for Hasbro

What is Mai Vo's role at the current company?

Mai Vo's current role is Insights Manager at Hasbro.

What is Mai Vo's email address?

Mai Vo's email address is ma****@****ers.com

What schools did Mai Vo attend?

Mai Vo attended University Of Sydney.

What skills is Mai Vo known for?

Mai Vo has skills like Advertising Research, Survey Design, Questionnaire Design, Microsoft Office, Brand Equity, Data Analysis, Quantitative Research, Fmcg, Market Research, Microsoft Excel, Primary Research, Advertising.

Who are Mai Vo's colleagues?

Mai Vo's colleagues are Vinod Vinod, Shipra Jaiswal, Pmp®, Naiara Juliao, Carolina Luna Mendoza, Erika Salero Picazo, Federico Di Giorgi, Blandine Pellisson-Carron.

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