Brand Lead | Senior Graphic Designer
CurrentAs the Brand Lead and Senior Graphic Designer at The United Synagogue, I drive the transformation of visual identities, elevating the organization's brand presence. Over nearly two years, I have played a pivotal role in successfully executing a comprehensive rebranding initiative, significantly impacting the organization's image.Key Achievements:Rebranding: Led a comprehensive rebranding effort, creating a new logo, brand guidelines, print and digital materials, invoices, social media templates, logo variations, PPT templates and revamping the website for more effective outreach.Fundraising Initiatives: Developed visual concepts for two highly successful yearly charity campaigns—Kol Nidre in 2022 and 2023, each raising over £1 million per appeal, and Chesed 2023 appeal, collecting over £500,000 for US Chesed. Utilized online matched-giving campaigns to address rising needs, providing support like food for Pesach and weekly parcels.Youth Department Marketing: Executed impactful marketing campaigns, fostering increased engagement and participation for the youth department.Educational Impact: Developed compelling educational materials for adults and youth, contributing to knowledge enrichment within the community.