Trade Marketing Manager/ In Store Brand Activation Manager
Kraft Food/Mondelēz International
Implementation of brand strategies by developing in store activities and campaignsResponsibilities:- In store brand activation- Developing and implementing the Trade Marketing Strategy- Managing, implementing and evaluating in store trade promotions to achieve maximum returns- Managing, developing strategy, directing and coordinating visual merchandising field team in conjunction with the sales force- Formulating merchandising guidelines (space, location, branding, visual merchandising)- POS coordination: from planning, procurement, to delivery in market, ensuring the correct POS is received at customers at the right timeBrands: Toblerone, Daim, Marabou, Twist