Vo Pham Thanh Van Email & Phone Number

Ho Chi Minh City, Vietnam

Strategise and optimise marketing campaign to increase user engagement, including:1. User insight analysisPerform data analysis (in-depth, A/B testing, ad-hoc), consolidating learnings into actionable insights, and effective user segmentation2. Marketing campaign planning & operationPlan marketing and partnership campaigns from end-to-end, including: mechanism, user flow, system operation and reportingDevelop communication plan and creative assets for push… Show more Strategise and optimise marketing campaign to increase user engagement, including:1. User insight analysisPerform data analysis (in-depth, A/B testing, ad-hoc), consolidating learnings into actionable insights, and effective user segmentation2. Marketing campaign planning & operationPlan marketing and partnership campaigns from end-to-end, including: mechanism, user flow, system operation and reportingDevelop communication plan and creative assets for push notifications, in-app visibility and other channelsCollaborate with cross-functional teams to ensure proper implementation of campaign and data trackingMonitor, optimize and report campaign performance3. User retention & engagement growthMonitor key metrics, analyse and apply suitable tactics to increase user retention and engagementManage promotion voucher pool, including: demand forecasting, stock management, and optimization Show less

Ho Chi Minh City, Vietnam

In charge of marketing plan for new product launch and brand awareness across all touchpoint, including:- Play a contact point with all stakeholders, align objectives, allocate resources and manage project- Collaborate with cross-functional teams to implement marketing plan, maintain consistent brand exposure- Oversee company’s digital presence, including website, social media, and other platforms- Conduct data analysis to drive better campaigns

Develop campaign idea and manage execution, handle client expectation and changes, including:- Get clients’ brief and develop proposal, quotation​- Manage project from brief to execution (KVs, packaging, commercial design, brand identity...)​- Control profit and cost, deal with paperwork- Allocate internal and external resources to meet objectives​

Vietnam

1. Organizing events - Key person in charge of the stage (stage design, lightning and sound system), POSM and video production - Plan advertising campaign on social media(Vietnam Best Places To Work Summit 2017 & 2018, Happiness At Work Summit 2017 & 2018 - Take a quick glance at https://anpha.be/2JfVRE0 )2. Advertising video on social media- Get brief from clients and develop ideas- Manage production of social communication and advertising performance- Liaise… Show more 1. Organizing events - Key person in charge of the stage (stage design, lightning and sound system), POSM and video production - Plan advertising campaign on social media(Vietnam Best Places To Work Summit 2017 & 2018, Happiness At Work Summit 2017 & 2018 - Take a quick glance at https://anpha.be/2JfVRE0 )2. Advertising video on social media- Get brief from clients and develop ideas- Manage production of social communication and advertising performance- Liaise internal team and production house to ensure projects are executed effectively- Monitor results and write reports3. Monday Motivation series on FacebookManage video production & Facebook ads of weekly video series - Monday Motivation (1st – 89th episodes, reach 0.46 engagement rate on average on Facebook)(Visit Monday Motivation playlist at shorturl.at/dhNY1) Show less