• As the Product Manager- designed, prototyped and launched a web-app based ed-tech mentorship marketplace. • Designed the entire product roadmap that encompassed the Tech and Business logic using frameworks such as value vs complexity and benefit vs cost. • Worked with 4 teams on a daily basis, namely, Tech, Marketing, Operations & BD: leading a cumulative workforce of 35• Supervised daily stand-ups and grooming meetings with the scrum-team to check progress, set deadlines and solve queries related to product features. • Curated user stories on JIRA and conveyed all requirements to the Tech team on a bi-weekly sprint basis. • Performed rigorous research of more than 40 direct and indirect competitors, thus setting product benchmarks for design, functionalities and features. • As the Head of BD- Managed a monthly budget to pursue ad campaigns on Instagram, YouTube, and Facebook, and acquired 3000+ sign-ups within one month by exhausting 5% of the set limit• Analyzed 25+ parameters on the application to understand user patterns and designed the product as per user behavior • Enhanced know-how of marketing automation strategies with the application of tools to maximize brand awareness

• Designed and developed a functional back-end management panel based on PHP and JavaScript; listed top website designing companies in India.• Implemented an online 3D module on a Men’s wear website (www.stylior.com), which allowed customers to build and see the final product before buying it, thus increasing traffic by 20%.

• Created and implemented SEO strategies for client websites, improving reach and traffic by 25%.• Analyzed ad campaigns using AdWords and Google Analytics to suggest changes in the marketing strategies, improving outreach, and saving ad spend.• Submitted weekly performance reports of campaigns to aid clients in taking data-driven decisions and improve performance and efficiency of budget.