VerSe Innovation’s proprietary technology platform powers 300 million + users to consume content in their local language on Dailyhunt. Its technology also powers India’s #1 and most engaging short video app Josh.Josh - Is India's most engaged short video app. Fully made in India, with Indian founders and Indian tech. Over 40 mn DAU and over 21 mins Time spent, Josh is No 1 on the Google playstore and is the highest ranked Indian short video app on the playstore. #JoshMeinAaja #Shortvideo #Proudly made in IndiaAt VerSe, I manage all aspects of Marketing including Brand, ATL communication development, Public Relations, Performance Marketing and Social for the company.

In my tenure at Star Sports, i have handled a bunch of assignments My current assignment as lead of Star Sports is to launch regional sports channels across India with specific marketing, content and distribution focus. We have launched Star Sports Tamil, Star Sports First which has been very well received across India. Star Sports Tamil was the No 2 channel in the state within the first 4 weeks of launch and Star Sports First today contributes over 30% of total viewership for Star Sports I have also handled Premium Sports where i have worked on F1, Tennis, Boxing and TT along with my football assignmentBetween 2014 - 2016, I also lead marketing for the entire football vertical at Star Sports which includes Indian Football leagues such as Hero Indian Super Leagues and international formats such as English Premier League, Bundesliga etcAchievements 1. Record ratings for Hero ISL in both seasons. Season 2 rated higher than Season 1 2. Currently hold the record for the 3rd most attended football league in the world with an average attendance of 27090 people3.Huge digital traction for the sport with over 2.8 mn fans and 180,000 twitter followers

At Star TV, i work on Star Plus which is India's No 1 GEC channel and the largest channel in the Star TV bouquet. As Channel Brand Head - Star Plus, my primary role is divided into 4 parts. 1. Looking after the Channel brand and strategic positioning and keeping that fresh and accurate for the channel 2. Media Planning for all the shows across the channel 3. Looking after specific actionable markets and TG's and how to improve share across these pieces4. Looking after consumer insights and research for the channelAchievements1. Project lead on Satyamev Jayate - Season 2 & 3 for Star Network 2. Planned and executed the entire Star Plus - IPL marketing campaign on behalf of Star Plus resulting in lowest ever drop for Star Plus Ratings during IPL 3. Successfully planned, piloted and executed the Star Network foray into LC1 resulting in Star Plus emerging as the highest rated channel in all new LC1 markets

I used to manage 3 primary responsibilities in Birla Sun Life Mutual fund. My team and I looked after the direct marketing, digital marketing and distribution marketing for Birla Sun Life Mutual Fund. Under Direct Marketing, i was responsible for the overall customer life cycle and ensuring that all touchpoints are mapped for the correct brand experience. I was also responsible for improving database contactability and Up-sell / Cross Sell programs with clear cut business targets. Under Digital Marketing, the role was to essentially to ensure maximum visibility for the brand and generating leads for the business. Under Distribution Marketing, the role was to provide active marketing support to all lines of business under the mutual fund which includes retail, institutional, offshore and real estate. Under this role, we also look at distribution development, activation and new sales model development along with distributor engagement I was also a part of the central marketing team of Aditya Birla Financial Services group (ABFSG)

My role at ICICI Prudential Life Insurance was a diverse and rich experience of various facets of marketing. I started with distribution marketing and over the next 5.5 years managed to add other roles to my overall portfolio there. In my stint at ICICI Prudential, i have done assignments in Brand, Media, Product, Distribution Marketing, Rural Marketing etc. When i moved from ICICI Prudenital Life Insurance, in my last stint i was heading media buying and planning worth 60 crores, head of distribution marketing of all channels (Retail, Banca, ND, Health), Head of Rural Marketing - ATL and BTL

My role was that of a Client Servicing. During those formative years, i worked on premier Lever brands such as Close-up, Lux and Pears.Close-up was my primary account and i have worked on both sides of the business. I was involved on the account when we re-launched Close-up, introduced 2 variants - Close-up Eucalyptus Waves and Close-up Lemon Mint with the later going on to have a 1% exit share. For Close-up, we were in also won 2 media emvies for the Close-up corner bucket seat media innovation. For Pears, we won the best ad released on Independence ad. Overall, the role had 1. Communication Development 2. Briefing writing for creative development 3. Print and Production understanding 4. Media understanding for mass media 5. Rural Media understanding