Sergei Vorobev Email & Phone Number

Barcelona, Ct, Es

Leadership of the business expansion to new verticals from idea stage to first sales• Designed and launched a customized technological platform for a multi-vertical marketplace with a brand new monetization model• Launched marketing promotion for clients and service providers: PPC + direct marketing• Acquisition, registration and onboarding at the platform 1 100 self-employed serviceproviders with a share of paying users 10%• 1 000 client tasks created / 1 700 responses from service providers /300 successful matches• Led subcontracting team of 3 web-developers and 1 UX/UI designerCreation of a comprehensive PPC promotion system with a yearly budget X00 000 €• 2021 to 2016 results: # of visits x2,6 / # of leads x2,7 / revenue x2,9• Created authorial in-house automatic Bids Management System• Developed a course of PPC marketing education, taught 15 specialists from the ground up,led team of 4 PPC specialistsCreation and development of a private anonymous digital community for tutors• Customized and launched community management platform on the basis of a white-label solution• Created strategy for community development, editorial and content policy. Launched a permanent process of content generation and editorial supervision.Creation and filling with content corporate knowledge base with 100+ articles• Customized and launched knowledge base management platform integrated with the parent business platform on the basis of a white-label solution • Drew up knowledge base structure, editorial standards and organized writing of 100+ articles, coordinating team of editor and designerOther• Supervision of the crisis management project during Covid-19 lockdown• Participated in geographical expansion of service to the neighboring country• Created a visionary HR page: hr.repetit.ru• Created a service use experience based entirely on chatbot communication• Launching seasonal marketing campaigns

First experience of entrepreneurship. Launched and tested 2 MVP of digital projects on the principles of customer development. Tutorondemand.ru — instant online lessons with private tutors.• Got selected in an acceleration program of Moscow High School of Economics and the external accelerator of Internet Initiatives Development Fund• Created MVP on the basis of zero-code solutions, including integration with white-label Learning Management System platform• Launched marketing campaigns for tutors and clients: PPC + advertising in social networks + direct marketing• Launched screening process, selected and agreed on cooperation with private tutors providing services in MVP• Conducted 40 in-depth interviews with clients and tutors• 10 000 client visits to web-site / 40 leads / 25 lessons through the platform / 3 salesStuddy.me — digital calendar for private tutors• Conducted a web-survey (200 participants) and in-depth interviews (10 participants)• Designed and launched MVP with a subcontractor developer, including integration withpayment platform• Launched advertising campaigns for tutors: 150 leads (4% conv, 1,5 € CPL) / 40 completedquestionnaires• Launched advertising campaign for students: several pairs of student / tutor began to usethe service

Comprehensive online promotion with an annual budget of 150 000 €• Increased total orders by 70%• Increased orders from PPC advertising by 200% at a similar CPO• Brought the website out of Google SEO-sanctions and launched SEO-optimization• Launched a weekly email newsletter (20 000 subscribers, open rate ~ 18%) and a companyblog• Tested new channels including targeted advertising and paid posts in VK and FB, teasernetworks, affiliate networks (MiksMarket, CPAnetwork), RTB (Sociomantic), referralmarketing (Flocktory)• Designed and integrated GA based web-analytics systemLeading all the stages of a web product development• Relaunched outdated product showcase leading a team of UX/UI designer and front-end developer — increased conversion rate Lead-to-Order by 10%• Created from scratch a new product functionality (20 web pages) - designed the logic, drew prototypes, delivered TOR to developersHiring the staff, setting goals and controlling results• Interviewed ~40 job applicants and recruited 6 employees, including an analyst, a PPC advertising specialist, a SEO-optimizer, an editor, a front-end developer, a designer. Repeatedly picked for freelancers and agencies• Led up to 5 employees in immediate subordinate, including a PPC advertising specialist, a SEO-optimizer, an analyst, an editor, an internet marketing manager, a designer and a front-end developer

Launched two start-ups from the idea stage to first sales as a part of one team: at the 1st project was responsible for building from scratch the organization and management of content; at the 2nd one was responsible for building from scratch online-promotion.

Strategy Partners is the leading Russian management consulting company (owned by Sberbank from 2010).Ran parts of strategy development projects.Key areas:• Financial modeling• Industry research• Macroeconomic forecasting