Boris Vorobyev

Boris Vorobyev Email and Phone Number

Marketing Consultant @ 100wattsconsulting
Moscow, RU
Boris Vorobyev's Location
Moscow, Moscow City, Russia, Russian Federation
Boris Vorobyev's Contact Details

Boris Vorobyev personal email

About Boris Vorobyev

Senior marketing and R&D executive, with 20+ years of experience at Procter & Gamble, Wimm-Bill-Dann / Pepsico, FrieslandCampina and KraftHeinz; with international experience across CEE and India, both in food and non-food products; experience in operational and strategic marketing Specialties: 5Year strategic plan development and implementation; Portfolio, category and brand strategy development and implementation; Brand building including new brand development; Innovation; New business development; Geographical expansion / white space launches; Leadership of the multifunctional team (R&D, Finance, Product Supply, Market Research, Trade Marketing, Media, Design);

Boris Vorobyev's Current Company Details
100wattsconsulting

100Wattsconsulting

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Marketing Consultant
Moscow, RU
Website:
100wattsconsulting.com
Employees:
3
Boris Vorobyev Work Experience Details
  • 100Wattsconsulting
    Marketing Consultant
    100Wattsconsulting
    Moscow, Ru
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  • Synfiny Advisors
    Marketing And Executive Advisor
    Synfiny Advisors Mar 2020 - Present
    Moscow, Moscow City, Russia
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  • 100Wattsconsulting
    Marketing Consultant
    100Wattsconsulting Mar 2020 - Present
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  • Icc
    Executive And Business Coach
    Icc Jan 2020 - Present
    Moscow City, Russia
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  • The Kraft Heinz Company
    Marketing And R&D Director
    The Kraft Heinz Company 2016 - Nov 2019
    Moscow, Russian Federation
    Reports to GM Russia and CIS; member of the Management team, full scope of the functional responsibilitiesLeads organization of >20 employees (Marketing, Design/Packaging, Media, Research, R&D)Diverse business of Grocery (Ketchup, Sauces and Canned Vegetables) and Baby Food (Dry Cereals, Wet puree, Milk liquid Cereals, Biscuits); both locally produced and imported3 local factories
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  • Frieslandcampina
    Marketing Director
    Frieslandcampina 2012 - 2016
    Moscow, Russian Federation
    Reported to GM Russia and CIS; member of the Management team with full functional responsibilitiesOne local factoryMulticategory business (yougurts, cream, cheese)
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  • Wimm-Bill-Dann
    Marketing Director, New Business Development
    Wimm-Bill-Dann 2010 - 2011
    Moscow, Russian Federation
    Responsible for assessment and strategy development of WBD dairy business launch into the new region; complex portfolio of 7+categories and 40+ SKUs of short shelf life productsReporting line - directly to CEO of Wimm Bill Dann
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  • Wimm-Bill-Dann
    Marketing Director
    Wimm-Bill-Dann 2007 - 2010
    Moscow, Russian Federation
    Responsible for complex business of Traditional Dairy Categories and Cheese - $800 million annual revenue, above $25 million marketing budget, 7 diverse dairy product categories, 150 SKUs, 6 national and regional brandsConsiderable organization – 10 direct subordinates and 9“dotted-line” subordinates (R&D, Production, Analytics, Trade marketing, Market Research, Regional Marketing)Reporting line - to GM of Wimm Bill Dann Dairy
  • Procter & Gamble
    Regional Brand Manager For Central And Eastern Europe
    Procter & Gamble 2004 - 2007
    Brussels Area, Belgium
    Responsible for Ariel (premium laundry brand, $500 million revenue, 80 SKUs) and New Business Development (launch of Dreft, new super-premium detergent)Leader of multifunctional team (R&D, Finance, Product Supply, Market Research) Considerable geographical scope – 28 CEE countries (Turkey, Poland, Hungary, Czech Republic, Romania, Russia etc)
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  • Procter & Gamble
    Brand Manager Russia, Ukraine And Belarus
    Procter & Gamble 1998 - 2004
    Responsible for Tide, Bonux/Myth laundry detergents and Lenor fabric conditioner;$150 million annual revenue, 40 SKUs
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Boris Vorobyev Skills

Fmcg Marketing Strategy Marketing Management Marketing Communications Business Strategy Consumer Insights Business Planning Management Consulting Customer Insight Strategy Operations Management Product Development Brand Management Strategic Planning Management Competitive Analysis Strategic Thinking Business Development Advertising Leadership Media Planning Marketing Trade Marketing Market Research Brand Development Negotiation Market Analysis Change Management Talent Management International Marketing Start Ups Fast Moving Consumer Goods

Boris Vorobyev Education Details

Frequently Asked Questions about Boris Vorobyev

What company does Boris Vorobyev work for?

Boris Vorobyev works for 100wattsconsulting

What is Boris Vorobyev's role at the current company?

Boris Vorobyev's current role is Marketing Consultant.

What is Boris Vorobyev's email address?

Boris Vorobyev's email address is vo****@****ail.com

What schools did Boris Vorobyev attend?

Boris Vorobyev attended Icc, Imd Business School, Institute Of Military Interpreters; Military University.

What skills is Boris Vorobyev known for?

Boris Vorobyev has skills like Fmcg, Marketing Strategy, Marketing Management, Marketing Communications, Business Strategy, Consumer Insights, Business Planning, Management Consulting, Customer Insight, Strategy, Operations Management, Product Development.

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