• Group of ice cream brands management, full P&L ownership• Created 3Y strategy for Brands & Category growth • Developed and launched bestselling SKUs for Hard Discounters (iTO >4mE FY)• Launched New Brand in pint segment (iTO >2mE)

• Full responsibility and leadership of frozen category for Bonduelle EurAsia markets (11 countries)• 3Y NPDs pipeline strategy development ensuring sustainable growth• Tailor made assortment development for key clients • Full P&L responsibility • Budget management and forecasting

• Leadership of ambient category for Bonduelle brand• Long and short term NPDs pipeline development (7 NPD SKUs launched) • Consumer demand spaces studying, with following concepts creation • Media campaign launch for Beans • Full P&L responsibility • New subsegment development and recipes creation from scratch in coop with I&D• Budget management and forecasting

• Digital support of National Growth events launch (Maslenitsa 21’) • Leading IG @prostokvashino_russia • NPD launches • Managed CAPEX projects • Analysis (price increase, product performance, competitors review)

• BTL promotions leading from the beginning till the final result: calculating business case, negotiation with suppliers, and further cross-functional project leading with design agency, supply chain, logistics, sales team. Preparing all relevant documents for making purchasing and further payments• Collaboration project leading with the biggest online retailer in Russia and a media-platform Beauty-Insider • Banded offer with instant gift: unique promo product development (shampoo with… Show more • BTL promotions leading from the beginning till the final result: calculating business case, negotiation with suppliers, and further cross-functional project leading with design agency, supply chain, logistics, sales team. Preparing all relevant documents for making purchasing and further payments• Collaboration project leading with the biggest online retailer in Russia and a media-platform Beauty-Insider • Banded offer with instant gift: unique promo product development (shampoo with an instant gift) • Social media management: briefs creation and further coordination of digital agencies (achieving +8,2K organic subscribers, original target +5K)• Content development for digital and POSm assets• Active participation in strategic brand planning with further implementation of suggested concepts• Systemization of all spending and organizing smooth and in time payments for suppliers Show less

• Development of creative solutions of brand promotion• Organization of employer brand events • Negotiations with university representatives• Students consultations for career perspectives• Achieving 1st place in Universum "Best employee award"

• New concept and developed creation of a new design for 3 TOP SKUs for Timotei; successfully presented directly to Timitei Globar Brand Manager. As a result, sales increased by 27% (total brand), market share and distribution growth, listing on-top in 3 TOP Key Clients • managed All Things Hair platform: development of a brief and approve of influencers content for YouTube (over 6 mln views)• Nielsen analytics (Post Lauch Evaluation, Selling Stories)• participation in developing… Show more • New concept and developed creation of a new design for 3 TOP SKUs for Timotei; successfully presented directly to Timitei Globar Brand Manager. As a result, sales increased by 27% (total brand), market share and distribution growth, listing on-top in 3 TOP Key Clients • managed All Things Hair platform: development of a brief and approve of influencers content for YouTube (over 6 mln views)• Nielsen analytics (Post Lauch Evaluation, Selling Stories)• participation in developing USLP mission for Pure Line (Чистая Линия) Show less