WECOZY was born with the ambition to bring a fresh air to the hospitality industry with living spaces that enable guests to fully embrace their travel experience in Vietnam and connect with local culture while enjoying our simple yet cozy features.

Juice Bazar is a Vietnamese juice brand using cold press technology and fresh local fruits andvegetables. We aim towards the highest quality products and invest in the leadingtechnology to bring the most pleasant juicing and wellness experience to every household.

Branding - Marketing and Communication strategy and planning – Operation and sales support- Coordinate with communication and creative team to build branding concepts- Propose marketing strategy, planning and budget for all properties then manage their applications- Work closely with sales and operation team to efficiently support their activities- Manage, monitor and report on digital marketing actions together with the digital team

February - June 2017: Director of Marketing and CommunicationsDecember 2014 - January 2017: Marketing and Communication ManagerBranding - Marketing and Communication strategy and implementation - Digital marketing - Large product portfolio management• Developed and implemented the Brand strategy and visual identity• Built marketing plans and programs for each product and directed promotional support in line with priority actions• Worked closely with the sales team… Show more February - June 2017: Director of Marketing and CommunicationsDecember 2014 - January 2017: Marketing and Communication ManagerBranding - Marketing and Communication strategy and implementation - Digital marketing - Large product portfolio management• Developed and implemented the Brand strategy and visual identity• Built marketing plans and programs for each product and directed promotional support in line with priority actions• Worked closely with the sales team, supported them to meet their commercial objectives by providing appropriate tools and materials• Identified marketing channels, measured their effectiveness• Managed and monitored online marketing activities, including content, design, customer experience for websites, social media channels, emailing. Show less

Marketing plan - Budget management - Press relations -Communication and media planning - Team coordination• Developed marketing strategy in line with revenue objectives• Prepared and monitored marketing budget• Co-ordinated marketing campaigns with sales activities• Planned and implemented promotional campaigns• Created marketing and communication materials• Was responsible for brand management and corporateidentity• Monitored effectiveness of marketing… Show more Marketing plan - Budget management - Press relations -Communication and media planning - Team coordination• Developed marketing strategy in line with revenue objectives• Prepared and monitored marketing budget• Co-ordinated marketing campaigns with sales activities• Planned and implemented promotional campaigns• Created marketing and communication materials• Was responsible for brand management and corporateidentity• Monitored effectiveness of marketing activities Show less

Strategy definition and implementation - strategic marketing - organization design - project management - change management• Post merger integration mission for a leader in the bakery industry: carried out market analyses, conducted interviews, wrote out diagnosis, defined commercial and industrial five year strategy, structured the organization and governance for the new group, prepared the communication tool kit for top managers• Managing the implementation of a Trading solution for… Show more Strategy definition and implementation - strategic marketing - organization design - project management - change management• Post merger integration mission for a leader in the bakery industry: carried out market analyses, conducted interviews, wrote out diagnosis, defined commercial and industrial five year strategy, structured the organization and governance for the new group, prepared the communication tool kit for top managers• Managing the implementation of a Trading solution for an agro-industrial group: monitored progress and budget, conducted team meetings, published reporting• Website design project for the consulting firm: carried out benchmarks, defined creative orientations, worked with web designers and developers Show less

Market analyses - Event planning - Sales• Events marketing: elaborated strategic positioning forconferences, edited marketing supports, conducted digitalcommunication campaigns, managed logistics• Transatlantic expansion strategy: analyzed marketsopportunities for high-technology start-ups, helped them intheir fund-raising process

Data crunching - Reporting• Aon Carbon Engine Campaign: analyzed target carbonfunds and companies, elaborated marketing andcommunication supports• Risk Mapping: helped in risk management missionses