Vova Maklakov Email & Phone Number

As the Product Director at Ecom.tech, I oversee the development of an innovative gamification platform that has no equivalent on the market. This platform not only automates user-centric marketing initiatives, saving thousands of employee hours, but also drives significant business outcomes, including a 10% increase in company revenue, over 15% audience engagement, and a 30% rise in retention. I lead a cross-functional team of experts in game design, product management, and development, achieving double-digit revenue growth for the company.

At Gotvibes, I lead a visionary team transforming the HR landscape, specifically for the creative industries. Our employee-centric tool fosters well-being, communication, and creativity within remote teams and combats burnout, resulting in significantly higher engagement and reduced turnover. I bring a deep understanding of product development and organizational dynamics, leveraging AI-driven technology to create a unique employee experience solution.

In my role as CPO at TrueTalent.ai, I drive the product vision for a state-of-the-art job search and talent acquisition platform. Focused on user-centric design and advanced AI technologies, I ensure our product remains relevant to both job seekers and employers. Through close collaboration with engineering and data science teams, I leverage analytics to deliver personalized insights, enhancing the overall talent acquisition experience.

Launched Digitas Moscow from the ground up, establishing a team of over 100 strategists, UX specialists, and designers. I developed a Customer Experience and Service Design department that delivered results at a top-tier consulting level, including a loyalty program for McDonald’s with 20 million users. Under my leadership, the agency achieved 80% annual growth and won 12 awards, becoming the most effective digital agency in Russia in 2020.

Founded a creative department that transformed business results through non-media projects, tripling non-media revenue in three years. I led a team of 30+ creatives to develop award-winning projects for clients such as Nike, Ford, and Nestlé, securing over 20 industry awards and driving significant brand engagement.

Led the client service department in an independent digital agency, ensuring continuous business growth by winning clients such as Coca-Cola, Ford, and Stada.Successfully rebranded the agency and built management processes within the department, making it one of the key independent agencies in the market.

Master'S Degree, It Management

Education record