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John S. Email & Phone Number
Head of Digital Marketing and Ecommerce
at
Cariloha, Inc.
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Head of Digital Marketing and Ecommerce
Location
Salt Lake City, Utah, United States
Who is John S.? Overview
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Quick answer
John S. is listed as Head of Digital Marketing and Ecommerce at Cariloha, Inc., based in Salt Lake City, Utah, United States. AeroLeads shows a matched LinkedIn profile for John S..
John S. previously worked as Director of Digital Marketing & Ecommerce at Cariloha, Inc. and Head of Digital Marketing & Ecommerce at Bgz Brands™. John S. holds Mba, Marketing from Brigham Young University.
Company email context
Email format at Cariloha, Inc.
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Cariloha, Inc.
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Profile bio
About John S.
An experienced, versatile and creative digital marketing and ecommerce professional with over 15 years experience leading teams to year over year top line revenue growth in excess of 54% and net income growth of 95% Effectively managing lead gen ad spends up to $1.6MM per month, and reaching ecommerce revenue in excess of $5MM monthly and $23MM annually.Specializing in digital marketing, campaign strategy, editorial content development, and project management. Firm believer that data-based insight and creative innovation combined with a customer-first attitude will drive revenue growth, customer engagement and brand affinity. Reputation for leveraging the powers of cross-functional team collaboration to get the job done. Uses a wide range of analytics, SEO, CRO and SEM strategies to produce high-impact analysis and reporting, increase sales, and maximize ROI. Streamlines processes in order to boost profits and cut costs, and provides meaningful insights to translate metrics into actionable steps.10% Talent, 90% Grit
Current workplace
John S.'s current company
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Cariloha, Inc.
Website
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5 roles
John S. work experience
A career timeline built from the work history available for this profile.
Director Of Digital Marketing & Ecommerce
Head Of Digital Marketing & Ecommerce
- Managed all ecommerce and digital marketing activities, driving record-breaking, year over year top line revenue growth of up to 54% and year over year net income growth of up to 95%.
- Developed and executed an integrated ecommerce strategy including CRO, SEO, paid search, display, retargeting, programmatic, native and social advertising for three brands simultaneously.
- Managed the ecommerce team of email, SMS, social media, SEO and development professionals.
- Responsible for aligning, motivating and maintaining relationships with four agencies.
- Successfully managed the digital marketing and SEO platform migration from Magento to Salesforce Commerce Cloud.
- Led a team of internal stakeholders in a move to expand ecommerce internationally.
Feb 2019 - Dec 2021
Ecommerce Manager
Slopeside Marketing
- Managed online marketing budgets of $26k per month, using Google, Facebook and Instagram advertising.
- Improved client CTRs 273%, increased conversion rates 45% and decreased CPAs 31% by utilizing A/B testing, creative ad copy, effective bid management and implementing bid modifiers.
- Increased organic rankings from unlisted to position one by writing new website content, adding directory listings and meta.
- Created new websites and landing pages using HTML, WordPress and Squarespace.
- Segmented customers and developed brand personas to facilitate more effective communication between client staff and their target markets.
- Using KPIs, established baseline performance metrics and provided guidance to social media teams.
Nov 2016 - Feb 2019
Senior Ppc Specialist
Western Governors University
- Strategically allocated resources and optimized campaigns, resulting in year over year non-trademark lead growth of up to 67%, repeatedly exceeding the stretch goal of 25%, while simultaneously maximizing ROAS.
- Improved CTRs 10%, decreased CPCs 36%, and decreased CPLs 30% by utilizing effective bidding strategies, A/B testing and innovative approaches to digital advertising.
- Increased retargeting leads 240% year over year.
- Increased display advertising leads 232% year over year, achieving the highest volume of display leads in the history of the organization.
- Designed and developed a monthly reporting template for the digital marketing team.
- Created image ads for general use, specific degrees and retargeting campaigns.
Apr 2014 - Nov 2016
2 education records
John S. education
Mba, Marketing
Brigham Young University
Bs, Engineering
Brigham Young University
FAQ
Frequently asked questions about John S.
Quick answers generated from the profile data available on this page.
What company does John S. work for?
John S. works for Cariloha, Inc..
What is John S.'s role at Cariloha, Inc.?
John S. is listed as Head of Digital Marketing and Ecommerce at Cariloha, Inc..
Where is John S. based?
John S. is based in Salt Lake City, Utah, United States while working with Cariloha, Inc..
What companies has John S. worked for?
John S. has worked for Cariloha, Inc., Bgz Brands™, Slopeside Marketing, and Western Governors University.
How can I contact John S.?
You can use AeroLeads to view verified contact signals for John S. at Cariloha, Inc., including work email, phone, and LinkedIn data when available.
What schools did John S. attend?
John S. holds Mba, Marketing from Brigham Young University.
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